Integrating Social Media into Traditional Marketing

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Shailesh Ghimire

My presentation slides from PodCampAZ 2008.

Business Technology

Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com

Sa.e.les = Shailesh ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Marketing ,[object Object],[object Object],[object Object],[object Object]

New Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It's reached a tipping point ,[object Object],[object Object],[object Object],[object Object],[object Object]

What they want from you… ,[object Object],[object Object],[object Object],[object Object]

What this means…. ,[object Object],[object Object],[object Object]

Pre-requisites to success ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Three Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement: Remember what “social” means)

Where are your customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Areas for Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember What "Social" Means ,[object Object],[object Object],[object Object],[object Object]

Conclusion Don’t ditch traditional marketing in favor of social media Instead figure out ways to integrate the two

Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh

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