Marketing Strategies<br /> for Your Library<br />Susan Geiger and Anne Arriaga               Computers in Libraries<br />M...
Four cornerstones to marketing strategy<br />Marketing 101<br />Our Right to Win<br />Our Powerhouse<br />What we are uniq...
USP<br />Unique selling<br />proposition<br />
You <br />are the<br />CIO<br /> for your school<br />Info Pro<br />
Stake  your claim<br />
Benefit<br />What you do best<br />Library’s Strength<br />
My Library’s Strengths<br />? ? ? ? ? ? <br />
“No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant...
Copyright: 2009, Florida Center for Instructional Technology<br />
Game Changers<br />
Promote stories<br />not<br />objects<br />
Nose Tackle on the Varsity Football Team<br />and <br />Book Club President<br />
Your Story<br />Brand<br />Positioning<br />
Communication<br />
A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique s...
Make it visual<br />Sue Waters<br />
The catch phrase<br />It’s sticky<br />
School libraries are learning laboratories…<br />--Ross Todd and Carol Gordon<br />School Libraries, Now More Than Ever:A ...
A rose is a rose…<br />The power of names<br />
Buffy Hamilton, Creekview HS Georgia<br />
Anna Koval, Casa Grande High School in Petaluma<br />
Mrs. Geiger<br />Librarian<br />Mrs. Arriaga<br />Librarian<br />Mrs. Stanton<br />Library Assistant<br />Library Team<br />
Consistent Message<br />
Administration<br />Faculty and Staff<br />Students<br />Parents<br />
Administration<br />Align with your school’s vision and goals<br />
WASC WIKI<br />
Faculty<br />Not all digital natives<br />
TOPTEN<br />REASONS WHY YOU SHOULD PARTICIPATE<br />                           The “23 Things” Comes to Moreau!<br />
Geometry Resources<br />Synchronous/<br />Asynchronous<br />Chat<br />Scribblar Documents<br />
Window of Opportunity<br />
http://www.yudu.com/<br />
OUR JOB<br />The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and...
YouDream It…<br />We will build it for you.<br />We will help you use it.<br />We will learn something new together. <br /...
Parent Club Meeting<br />February 2, 2010<br />TECH SAVVY PARENTS<br />A Presentation by the Moreau Catholic High School L...
Students<br />
Go where they are<br />
Go Mobile<br />
Imitation is the sincerest of flattery.-- C. C. Colton<br />
Speaker at Internet Librarian 2009<br />
Live at MCHS<br />
	Part of the Life of the School<br />
Monthly Statistics<br />
A Different Web Tool Showcased Each Month<br />
Useful Tools<br />
Your BEST friends<br />
Home Page Real Estate<br />
Cast a wide net<br />
Library Accounts<br />
WE           WIKIS<br />
Picnik: cheap (free) and easy<br />
Screen casting software..<br />…makes your library virtual<br />
Tutorials embedded in Moodle<br />
You get what you pay for….<br />LibGuides<br />
Presentation Gurus<br />Garr Reynolds<br />Nancy Duarte<br />Guy Kawasaki<br />
Nancy Duarte, Slide:ology<br />
Engage through storytelling<br />
Have FUN<br />
Marketing keeps your community up to speed <br />
Image Credits<br />Slide 27<br />http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG<br /> <b...
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Marketing Strategies for Your Library

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  • A fundamental mistake people often make when talking about branding is confusing the brand identity with the brand. What&apos;s the difference? In a nut shell, the brand is intangible, has a more visceral appeal, and targets our emotions. The brand is who you are and what you stand for, remember. A brand is a promise, that is perhaps the clearest definition of brand. But a promise is not something you can touch or see really is it? Brand identity is that external part of the brand that we can see, touch, hear, smell, etc. Examples of items that make up one&apos;s brand identity portfolio are business cards, the website, your slide presentations, brochures, TV commercials, print advertising, your store interior design, and of course, your logo. A brand is not a logo, but a brand&apos;s logo may indeed be the single most important identifying marker there is. A logo is the brand&apos;s mark of distinction which distinguishes them and identifies them instantly.TOPy
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  • http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG
  • http://thegoldguys.blogspot.com/
  • http://www.flickr.com/photos/chailey/138654755/
  • Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK
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  • Transcript of "Marketing Strategies for Your Library"

    1. 1. Marketing Strategies<br /> for Your Library<br />Susan Geiger and Anne Arriaga Computers in Libraries<br />Moreau Catholic H. S. Washington DC March 21, 2011<br />Full Service Library<br />
    2. 2. Four cornerstones to marketing strategy<br />Marketing 101<br />Our Right to Win<br />Our Powerhouse<br />What we are uniquely able to own<br />Who we talk to<br />Our Image<br />
    3. 3. USP<br />Unique selling<br />proposition<br />
    4. 4. You <br />are the<br />CIO<br /> for your school<br />Info Pro<br />
    5. 5. Stake your claim<br />
    6. 6. Benefit<br />What you do best<br />Library’s Strength<br />
    7. 7. My Library’s Strengths<br />? ? ? ? ? ? <br />
    8. 8. “No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel<br />From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing<br />
    9. 9. Copyright: 2009, Florida Center for Instructional Technology<br />
    10. 10. Game Changers<br />
    11. 11. Promote stories<br />not<br />objects<br />
    12. 12. Nose Tackle on the Varsity Football Team<br />and <br />Book Club President<br />
    13. 13. Your Story<br />Brand<br />Positioning<br />
    14. 14. Communication<br />
    15. 15. A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner.<br />Garr Reynolds<br />
    16. 16. Make it visual<br />Sue Waters<br />
    17. 17. The catch phrase<br />It’s sticky<br />
    18. 18.
    19. 19. School libraries are learning laboratories…<br />--Ross Todd and Carol Gordon<br />School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries<br />
    20. 20.
    21. 21.
    22. 22. A rose is a rose…<br />The power of names<br />
    23. 23. Buffy Hamilton, Creekview HS Georgia<br />
    24. 24. Anna Koval, Casa Grande High School in Petaluma<br />
    25. 25. Mrs. Geiger<br />Librarian<br />Mrs. Arriaga<br />Librarian<br />Mrs. Stanton<br />Library Assistant<br />Library Team<br />
    26. 26.
    27. 27. Consistent Message<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. Administration<br />Faculty and Staff<br />Students<br />Parents<br />
    34. 34. Administration<br />Align with your school’s vision and goals<br />
    35. 35. WASC WIKI<br />
    36. 36.
    37. 37. Faculty<br />Not all digital natives<br />
    38. 38. TOPTEN<br />REASONS WHY YOU SHOULD PARTICIPATE<br /> The “23 Things” Comes to Moreau!<br />
    39. 39.
    40. 40.
    41. 41.
    42. 42.
    43. 43.
    44. 44. Geometry Resources<br />Synchronous/<br />Asynchronous<br />Chat<br />Scribblar Documents<br />
    45. 45. Window of Opportunity<br />
    46. 46.
    47. 47.
    48. 48.
    49. 49. http://www.yudu.com/<br />
    50. 50. OUR JOB<br />The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long learning.<br />
    51. 51. YouDream It…<br />We will build it for you.<br />We will help you use it.<br />We will learn something new together. <br />This is our job.<br />
    52. 52.
    53. 53.
    54. 54. Parent Club Meeting<br />February 2, 2010<br />TECH SAVVY PARENTS<br />A Presentation by the Moreau Catholic High School Library<br />
    55. 55. Students<br />
    56. 56. Go where they are<br />
    57. 57. Go Mobile<br />
    58. 58.
    59. 59.
    60. 60. Imitation is the sincerest of flattery.-- C. C. Colton<br />
    61. 61. Speaker at Internet Librarian 2009<br />
    62. 62.
    63. 63.
    64. 64. Live at MCHS<br />
    65. 65.
    66. 66. Part of the Life of the School<br />
    67. 67.
    68. 68.
    69. 69.
    70. 70.
    71. 71.
    72. 72.
    73. 73.
    74. 74.
    75. 75.
    76. 76.
    77. 77. Monthly Statistics<br />
    78. 78. A Different Web Tool Showcased Each Month<br />
    79. 79. Useful Tools<br />
    80. 80. Your BEST friends<br />
    81. 81.
    82. 82. Home Page Real Estate<br />
    83. 83. Cast a wide net<br />
    84. 84. Library Accounts<br />
    85. 85.
    86. 86. WE WIKIS<br />
    87. 87.
    88. 88.
    89. 89. Picnik: cheap (free) and easy<br />
    90. 90. Screen casting software..<br />…makes your library virtual<br />
    91. 91. Tutorials embedded in Moodle<br />
    92. 92. You get what you pay for….<br />LibGuides<br />
    93. 93.
    94. 94.
    95. 95. Presentation Gurus<br />Garr Reynolds<br />Nancy Duarte<br />Guy Kawasaki<br />
    96. 96. Nancy Duarte, Slide:ology<br />
    97. 97. Engage through storytelling<br />
    98. 98.
    99. 99.
    100. 100.
    101. 101. Have FUN<br />
    102. 102. Marketing keeps your community up to speed <br />
    103. 103. Image Credits<br />Slide 27<br />http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG<br /> <br />Slide 32<br />http://thegoldguys.blogspot.com<br />Slide 33<br />http://www.flickr.com/photos/chailey/138654755/<br /> <br />Slide 45<br />Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK<br /> <br />Slide 70 <br /> http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/<br />Slide 74<br />http://www.geograph.org.uk/photo/612827<br /> <br />Slide 100<br />http://www.flickr.com/photos/chberge/3803475294<br /> <br />
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