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Marketing Strategies for Your Library

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  • NASA
  • CC image via http://www.flickr.com/photos/dailypic/1459055735/
  • A fundamental mistake people often make when talking about branding is confusing the brand identity with the brand. What's the difference? In a nut shell, the brand is intangible, has a more visceral appeal, and targets our emotions. The brand is who you are and what you stand for, remember. A brand is a promise, that is perhaps the clearest definition of brand. But a promise is not something you can touch or see really is it? Brand identity is that external part of the brand that we can see, touch, hear, smell, etc. Examples of items that make up one's brand identity portfolio are business cards, the website, your slide presentations, brochures, TV commercials, print advertising, your store interior design, and of course, your logo. A brand is not a logo, but a brand's logo may indeed be the single most important identifying marker there is. A logo is the brand's mark of distinction which distinguishes them and identifies them instantly.TOPy
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  • CC image via http://www.flickr.com/photos/spisharam/2258973326/
  • http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG
  • http://thegoldguys.blogspot.com/
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  • Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK
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  • Transcript

    • 1. Marketing Strategies
      for Your Library
      Susan Geiger and Anne Arriaga Computers in Libraries
      Moreau Catholic H. S. Washington DC March 21, 2011
      Full Service Library
    • 2. Four cornerstones to marketing strategy
      Marketing 101
      Our Right to Win
      Our Powerhouse
      What we are uniquely able to own
      Who we talk to
      Our Image
    • 3. USP
      Unique selling
      proposition
    • 4. You
      are the
      CIO
      for your school
      Info Pro
    • 5. Stake your claim
    • 6. Benefit
      What you do best
      Library’s Strength
    • 7. My Library’s Strengths
      ? ? ? ? ? ?
    • 8. “No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel
      From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing
    • 9. Copyright: 2009, Florida Center for Instructional Technology
    • 10. Game Changers
    • 11. Promote stories
      not
      objects
    • 12. Nose Tackle on the Varsity Football Team
      and
      Book Club President
    • 13. Your Story
      Brand
      Positioning
    • 14. Communication
    • 15. A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner.
      Garr Reynolds
    • 16. Make it visual
      Sue Waters
    • 17. The catch phrase
      It’s sticky
    • 18.
    • 19. School libraries are learning laboratories…
      --Ross Todd and Carol Gordon
      School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries
    • 20.
    • 21.
    • 22. A rose is a rose…
      The power of names
    • 23. Buffy Hamilton, Creekview HS Georgia
    • 24. Anna Koval, Casa Grande High School in Petaluma
    • 25. Mrs. Geiger
      Librarian
      Mrs. Arriaga
      Librarian
      Mrs. Stanton
      Library Assistant
      Library Team
    • 26.
    • 27. Consistent Message
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33. Administration
      Faculty and Staff
      Students
      Parents
    • 34. Administration
      Align with your school’s vision and goals
    • 35. WASC WIKI
    • 36.
    • 37. Faculty
      Not all digital natives
    • 38. TOPTEN
      REASONS WHY YOU SHOULD PARTICIPATE
      The “23 Things” Comes to Moreau!
    • 39.
    • 40.
    • 41.
    • 42.
    • 43.
    • 44. Geometry Resources
      Synchronous/
      Asynchronous
      Chat
      Scribblar Documents
    • 45. Window of Opportunity
    • 46.
    • 47.
    • 48.
    • 49. http://www.yudu.com/
    • 50. OUR JOB
      The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long learning.
    • 51. YouDream It…
      We will build it for you.
      We will help you use it.
      We will learn something new together.
      This is our job.
    • 52.
    • 53.
    • 54. Parent Club Meeting
      February 2, 2010
      TECH SAVVY PARENTS
      A Presentation by the Moreau Catholic High School Library
    • 55. Students
    • 56. Go where they are
    • 57. Go Mobile
    • 58.
    • 59.
    • 60. Imitation is the sincerest of flattery.-- C. C. Colton
    • 61. Speaker at Internet Librarian 2009
    • 62.
    • 63.
    • 64. Live at MCHS
    • 65.
    • 66. Part of the Life of the School
    • 67.
    • 68.
    • 69.
    • 70.
    • 71.
    • 72.
    • 73.
    • 74.
    • 75.
    • 76.
    • 77. Monthly Statistics
    • 78. A Different Web Tool Showcased Each Month
    • 79. Useful Tools
    • 80. Your BEST friends
    • 81.
    • 82. Home Page Real Estate
    • 83. Cast a wide net
    • 84. Library Accounts
    • 85.
    • 86. WE WIKIS
    • 87.
    • 88.
    • 89. Picnik: cheap (free) and easy
    • 90. Screen casting software..
      …makes your library virtual
    • 91. Tutorials embedded in Moodle
    • 92. You get what you pay for….
      LibGuides
    • 93.
    • 94.
    • 95. Presentation Gurus
      Garr Reynolds
      Nancy Duarte
      Guy Kawasaki
    • 96. Nancy Duarte, Slide:ology
    • 97. Engage through storytelling
    • 98.
    • 99.
    • 100.
    • 101. Have FUN
    • 102. Marketing keeps your community up to speed
    • 103. Image Credits
      Slide 27
      http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG
       
      Slide 32
      http://thegoldguys.blogspot.com
      Slide 33
      http://www.flickr.com/photos/chailey/138654755/
       
      Slide 45
      Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK
       
      Slide 70
      http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/
      Slide 74
      http://www.geograph.org.uk/photo/612827
       
      Slide 100
      http://www.flickr.com/photos/chberge/3803475294