Marketing Strategies for Your Library
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Marketing Strategies for Your Library

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  • NASA
  • CC image via http://www.flickr.com/photos/dailypic/1459055735/
  • A fundamental mistake people often make when talking about branding is confusing the brand identity with the brand. What's the difference? In a nut shell, the brand is intangible, has a more visceral appeal, and targets our emotions. The brand is who you are and what you stand for, remember. A brand is a promise, that is perhaps the clearest definition of brand. But a promise is not something you can touch or see really is it? Brand identity is that external part of the brand that we can see, touch, hear, smell, etc. Examples of items that make up one's brand identity portfolio are business cards, the website, your slide presentations, brochures, TV commercials, print advertising, your store interior design, and of course, your logo. A brand is not a logo, but a brand's logo may indeed be the single most important identifying marker there is. A logo is the brand's mark of distinction which distinguishes them and identifies them instantly.TOPy
  • http://www.flickr.com/photos/suewaters/2675052219/
  • http://www.flickr.com/photos/tk-link/2575598759/
  • CC image via http://www.flickr.com/photos/spisharam/2258973326/
  • http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG
  • http://thegoldguys.blogspot.com/
  • http://www.flickr.com/photos/chailey/138654755/
  • Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK
  • CC image viahttp://www.flickr.com/photos/dborman2/3258378233/#/
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  • CC image via http://www.flickr.com/photos/chberge/3803475294/

Marketing Strategies for Your Library Marketing Strategies for Your Library Presentation Transcript

  • Marketing Strategies
    for Your Library
    Susan Geiger and Anne Arriaga Computers in Libraries
    Moreau Catholic H. S. Washington DC March 21, 2011
    Full Service Library
  • Four cornerstones to marketing strategy
    Marketing 101
    Our Right to Win
    Our Powerhouse
    What we are uniquely able to own
    Who we talk to
    Our Image
  • USP
    Unique selling
    proposition
  • You
    are the
    CIO
    for your school
    Info Pro
  • Stake your claim
  • Benefit
    What you do best
    Library’s Strength
  • My Library’s Strengths
    ? ? ? ? ? ?
  • “No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel
    From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing
  • Copyright: 2009, Florida Center for Instructional Technology
  • Game Changers
  • Promote stories
    not
    objects
  • Nose Tackle on the Varsity Football Team
    and
    Book Club President
  • Your Story
    Brand
    Positioning
  • Communication
  • A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner.
    Garr Reynolds
  • Make it visual
    Sue Waters
  • The catch phrase
    It’s sticky
  • School libraries are learning laboratories…
    --Ross Todd and Carol Gordon
    School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries
  • A rose is a rose…
    The power of names
  • Buffy Hamilton, Creekview HS Georgia
  • Anna Koval, Casa Grande High School in Petaluma
  • Mrs. Geiger
    Librarian
    Mrs. Arriaga
    Librarian
    Mrs. Stanton
    Library Assistant
    Library Team
  • Consistent Message
  • Administration
    Faculty and Staff
    Students
    Parents
  • Administration
    Align with your school’s vision and goals
  • WASC WIKI
  • Faculty
    Not all digital natives
  • TOPTEN
    REASONS WHY YOU SHOULD PARTICIPATE
    The “23 Things” Comes to Moreau!
  • Geometry Resources
    Synchronous/
    Asynchronous
    Chat
    Scribblar Documents
  • Window of Opportunity
  • http://www.yudu.com/
  • OUR JOB
    The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long learning.
  • YouDream It…
    We will build it for you.
    We will help you use it.
    We will learn something new together.
    This is our job.
  • Parent Club Meeting
    February 2, 2010
    TECH SAVVY PARENTS
    A Presentation by the Moreau Catholic High School Library
  • Students
  • Go where they are
  • Go Mobile
  • Imitation is the sincerest of flattery.-- C. C. Colton
  • Speaker at Internet Librarian 2009
  • Live at MCHS
  • Part of the Life of the School
  • Monthly Statistics
  • A Different Web Tool Showcased Each Month
  • Useful Tools
  • Your BEST friends
  • Home Page Real Estate
  • Cast a wide net
  • Library Accounts
  • WE WIKIS
  • Picnik: cheap (free) and easy
  • Screen casting software..
    …makes your library virtual
  • Tutorials embedded in Moodle
  • You get what you pay for….
    LibGuides
  • Presentation Gurus
    Garr Reynolds
    Nancy Duarte
    Guy Kawasaki
  • Nancy Duarte, Slide:ology
  • Engage through storytelling
  • Have FUN
  • Marketing keeps your community up to speed
  • Image Credits
    Slide 27
    http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG
     
    Slide 32
    http://thegoldguys.blogspot.com
    Slide 33
    http://www.flickr.com/photos/chailey/138654755/
     
    Slide 45
    Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK
     
    Slide 70
    http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/
    Slide 74
    http://www.geograph.org.uk/photo/612827
     
    Slide 100
    http://www.flickr.com/photos/chberge/3803475294