Google AnalyticsBy: Lakora Byrd; Megha Rao; Kwame Hyeamang; Tian Yu April 11, 2013
Google: Who They Are• Founded in 1998 by Larry Page and Sergey Brin• Located in Mountain View California • Named Google from a play on word googol• Introduced AdWords in 2000• Google locations: 70 Offices in more than 40 countries
Google: Who They Are• The Perfect Search Engine• Provides a variety of tools to help businesses of all kinds succeed on and off the web• Build products that they hope will make the web better and therefore your experience on the web better• Cloud Computing• http://www.youtube.com/watch?v=DZ6EGmMrcr8
Why & What Why Google Analytics? What does web analytics measure?• Google analytics is not just a tool for • Visitors measuring web traffic but it can also • Traffics be used as a tool for • Business and Market research • Content • Assess effectiveness of a website • Measure traditional prints or advertising campaigns • How traffic changes after the launch of a new advertising campaign
How Google Analytics works• Sign up for Google Analytics • https://www.google.com/analytics/• They return code to you• You paste the code just below the </body> tag• Put it on EVERY page • Edit>Find and Replace is easiest option• Put it in your template pages, so it will be automatically on every page• Go to the Analytics dashboard page to see daily metrics
What it does?• Daily, monthly, yearly tracking of web visits • Graphed over time• Which pages they go to, how long they stay • Bounce rate • Entrance pages• How they got there • Search engines and Search terms used• Location, operating system, monitor resolution• Over 80 reports available
Google Analytics Industry Reviews and Comparisons• The variety, and complexity of web analytics tools presents a challenge for reviewers across specific metrics• Coherency in the sources and determinations of industry previews are a challenge.• Reviews from three independent non-profit sources indicated below• Most analytics tools have overlapping functionalities, therefore tools are categorized into groups of similar functionality.
Google Analytics Industry Reviews and Comparisons Tool Features Pricing Suggested Concentration Support •Easy installation---paste tracking code in Google your website. Social Media Analytics Help center Analytics •Designed for all users, novices and Basic version free except for Mobile Analytics User Forum seasoned users premium version Advertising Analytics Analytics Developer •Measures freq. of Traffic campaigns (not In a non real-time reporting real time) environment •Produces Goals, funnels, and multi- channel funnel management. •Can customize to web analytic variable •Smart Analytics Dashboard Free Powerful •Visitor demographics Report Real time Real Time Data Reports Customizable •Visitor Behavioral Reports like the Online support Yahoo Web demography, and click paths analysis. Environments where real- Users forum Analytics Customizes reports and field to suite user time and demographic Yahoo Web Analytics blog requirements considerations are crucial •Tracking PPC campaigns, and performs advanced PPC campaigns Management •Work Flow Management •Uses heat maps to indicate freq. of clicks Online support Crazy Egg •Data based on operating systems, top User forums referrers $9.99/month blogs •Click Events Reports
Google Analytics Industry Reviews and Comparisons Measure analytics on mobile sites Search and Social Advertising Online support and apps, compares multiple Conversion Optimization Documents Download Webtrends campaigns, and other statistics. Not Available Digital Analysis and Expert User Forums Heat maps, multi-channel online Services Support on twitter measurements, social and mobile measurements •Tracks long-term conversion Implementation support services lifecycles When real time insight into how IBM Cloud Services Coremetrics • Web Analytics Not Available consumers are interacting with 24/7 Product Support (IBM) •Enterprise Analytics online their brands online is crucial to •Social Media Analytics business strategy. Training & Certification •Mobile Solutions •Tracks repeat visitors and interactions Support for international customers Social Media Analytics •Powering the Adobe Online Marketing Digital Analytics Global support services Omniture Suite Media Optimization Adobe Cloud Services Support (Adobe) •Insight into organic and paid search Not Available online Web experience Management Training and certification •Real time data collection Enterprise •Custom Reports Workgroup •Digital Analytics Developers
Google Analytics Industry Reviews and ComparisonsCheck website below for :Top Ten Web Analytics Review Tools & comparisonhttp://web-analytics-review.toptenreviews.com/
Google Analytics Industry Reviews and Comparisons Top Ten Web Analytics Review Tools & comparison
Google Analytics Customer Success Stories• Shop.com developed a customized tracking strategy to provide easy access to reporting on their traffic sources and the millions of products in their marketplace.• Travelocity moved from centralized reporting to more democratic access with Google Analytics, and has become more agile in data- driven decision-making across the company.• Nissan Motor Company gains deep insights into users’ product preferences with Google Analytics e-commerce
Google Analytics Customer Success StoriesPUMAPUMA Kicks Up Order Rate 7% with Insights fromGoogle Analytics and VigetPBSWith Google Analytics solution, PBS unlocks data & insightsto drive visitor traffic increases by 30%New Brunswick TourismTesting & website optimization allows the New BrunswickDepartment of Culture, Tourism and Healthy Living tocustomize their site to audience profiles,increasing customer inquiries by 60%
Cost Analysis• Google Analytics is free!• Any business or individual with a website can use Google Analytics FREE for any site with up to 5 million pageviews per month• For unlimited pageviews, simply create an AdWords account and link it to your Analytics account
Conclusion• Business and Market research• Assess effectiveness of a website• Measure traditional prints or advertising campaigns• How traffic changes after the launch of a new advertising campaign• It’s free!