"Growth Analytics: Evolution, Community and Tools" with emphasis on Google Analytics (and its API), including examples of how web analysts and data scientists can use this rich source of data for analysis and applications.
Customer analytics meetup in Dublin May '18
Drivers of Digital Growth
SEO + SEM + Social + Display + Email + ...
(the marketing component)
Consumer Behaviour + User journey analysis
(the consumer component)
Digital Growth: Questions
• Has the Conversion changed? What’s the cause ?
• Which are the most important factors driving user
• How do the various online marketing channels interact with
• Which strategies can optimise bidding for keywords ?
• How to choose organic keywords to develop content for ?
• Does the site architecture allow for the most important
pages to get the page rank they deserve ?
• General purpose analysis tools
• Domain specific tools
• Growth Analytics
• General purpose + Domain specific tools
• Measure Community
Calls to Action
Check out the measure slack community
Experiement with the GA API
Develop your data analysis applications
● Measure chat www.measure.chat
● MeasureCamp: http://measurecamp.org
● Dartistics: www.dartistics.com
● Steps to get GA data ready for data science: