1. The Benefits of Cloud StorageMay 19, 2009 Stephen Foskett, Director of Consulting, Nirvanix

2. Abstract The demand for storage has increased, placing significant stress on "in house" storage infrastructures and costly overcapacity build-outs Factoring in our current economic state and the pressures of power, space, capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs Cloud storage platforms enable enterprises to cut costs and focus on more important aspects of business, but with many competitors in the marketplace it's hard for businesses to decide which option is best This session will teach attendees about the uses of cloud storage within enterprise levels of deployment and shed some light on the current solutions available today 2

3. Top Storage Issues for IT 3

4. Storage Is Supposed To Be Getting Cheaper! 4 Disk cost is dropping rapidly $250 buys: 1994: 2 GB 1999: 20 GB 2004: 200 GB 2009: 2000 GB But enterprise storage costs keep rising!

6. Conventional tiered storage has little impact Tiered Storage: Where’s The Savings? 6 Storage arrays have a little RAM to accelerate disks Online: “The Box” RAM Cache High-end storage costs 4-8x as much as plain disk Fibre Channel ATA “Low cost” enterprise storage delivers only 20%-30% TCO reduction Offline: Tapes and Trucks Tape-Based Archives Tape looks cheap, but data is inaccessible and costly to bring back on line, so we only use it for archives

7. Rising cost and complexity of storage Explosive growth of unstructured data Tiered storage isn’t the solution Need to do more than just lock data away Companies Must Change Storage Strategy to Consolidate & Gain Efficiencies 7 Inflection Points – Move to the Cloud

8. Defining Cloud Storage Storage is offered as a service with standard interfaces Billing is usage based Infrastructure is multi-tenant and scalable 8 SOURCE: McKinsey & Company

9. Unleash Tiered Storage! Flash and Cloud Storage changes everything! 9 Online: Next-gen Storage Solid state performs much better but costs a lot – use it as a cache for slow disks Flash Fibre Channel Some data still needs high-performance FC disks ATA Online! Cloud Storage Most on-site data resides on accelerated ATA Cloud Less-accessed primary data is moved to the cloud Archival data lives online in the connected cloud, too!

11. Protection of raw footage

12. Digital preservation of historical works

13. Increasing need to repackage, repurpose , distribute and monetize content

14. “Archive everything - we don’t always know what we will need”

15. Transition to file based workflows moves archive from dusty storage room to critical storage elementNirvanix Confidential

16. Cloud vs. Internal Storage

17. Cloud Offers Better Access at Lower Cost 12 SAN NAS Cost Reduce Cost VTL Tape Increase Accessibility Accessibility Companies Can Change Their Archive Storage Strategy Nirvanix Confidential

19. Reliable

20. Scalable

22. Account and directory management

24. Standards-based interfaces

26. Security & Reliability No System is Perfect (including yours) What to look for Security audit (by a respected firm or customer) SAS 70 (especially Type 2) Customizable SLA (with remedies) Transparency Encryption (but who holds the keys?)

27. Encryption for Cloud Storage Where should encryption live? (andwho holds the keys?)

28. Performance Cloud Storage is not for all Data But it’s for a lot of Data Cloud-appropriate data: File-based, unstructured Non mission-critical Value in keeping it accessible Requirement to be outside the firewall Multi-user, multi-site Rarely written, frequently read

29. Ingestion Loading initial data can derail even the best cloud use cases Bandwidth is sized to daily requirements Initial data loading often requires an alternate path Can you ship tapes? Disk arrays? Who manages? Who pays?

30. Implementation APIs Aren’t “Simple” to Integrate What to look for Robust integrated functionality in applications Solutions & integration services Enterprise support Standard storage protocol support

31. Paths to the Cloud

32. Economics TCO is More Than Just $/GB What to look at Infrastructure costs Connectivity/network costs Security fees Hardware utilization System complexity System management

33. Barriers are Down: What Next? Start with cloud proof-of-concept Match dataset with security & bandwidth needs Select a provider based on TCO Perform test & measure outcomes Secure multi-year agreements

34. Who Is Nirvanix 23 The Premier “Cloud Storage” Service Provider for the Enterprise Backed by Intel Capital, Mission Ventures, Valhalla Partners, Windward Ventures and European Founders Fund 2007 “Storage Products of the Year”2008 “Top Startups to Watch” 2008 “Product of the Year” Over 500 customers including leading Fortune 10, Media & Entertainment and Web 2.0 companies

35. 24 Thank You Nirvanix We manage your storage, so you can manage your business www.nirvanix.com twitter.com/nirvanix Stephen Foskett sfoskett@nirvanix.com Enterprise Storage Strategies Blog: bit.ly/ESSBlog Personal Blog: blog.fosketts.net Enterprise IT Content: gestaltit.com