Cloud Storage Benefits

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  • 1. The Benefits of Cloud StorageMay 19, 2009
    Stephen Foskett, Director of Consulting, Nirvanix
  • 2. Abstract
    The demand for storage has increased, placing significant stress on "in house" storage infrastructures and costly overcapacity build-outs
    Factoring in our current economic state and the pressures of power, space, capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs
    Cloud storage platforms enable enterprises to cut costs and focus on more important aspects of business, but with many competitors in the marketplace it's hard for businesses to decide which option is best
    This session will teach attendees about the uses of cloud storage within enterprise levels of deployment and shed some light on the current solutions available today
    2
  • 3. Top Storage Issues for IT
    3
  • 4. Storage Is Supposed To Be Getting Cheaper!
    4
    Disk cost is dropping rapidly
    $250 buys:
    1994: 2 GB
    1999: 20 GB
    2004: 200 GB
    2009: 2000 GB
    But enterprise storage costs keep rising!
  • 5. Explosive Growth of Unstructured Data
    5
    Analog to Digital Conversion
    • film, voice, TV
    User Generated Content
    • at work and home
    Bigger Digital Shadows
    • multiple versions and formats
    95% is unstructured
    Source: IDC – The Expanding Digital Universe
    Nirvanix Confidential
  • 6. Conventional tiered storage has little impact
    Tiered Storage: Where’s The Savings?
    6
    Storage arrays have a little RAM to accelerate disks
    Online:
    “The Box”
    RAM Cache
    High-end storage costs 4-8x as much as plain disk
    Fibre Channel
    ATA
    “Low cost” enterprise storage delivers only 20%-30% TCO reduction
    Offline:
    Tapes and
    Trucks
    Tape-Based Archives
    Tape looks cheap, but data is inaccessible and costly to bring back on line, so we only use it for archives
  • 7. Rising cost and complexity of storage
    Explosive growth of unstructured data
    Tiered storage isn’t the solution
    Need to do more than just lock data away
    Companies Must Change Storage Strategy to Consolidate & Gain Efficiencies
    7
    Inflection Points – Move to the Cloud
  • 8. Defining Cloud Storage
    Storage is offered as a service with standard interfaces
    Billing is usage based
    Infrastructure is multi-tenant and scalable
    8
    SOURCE: McKinsey & Company
  • 9. Unleash Tiered Storage!
    Flash and Cloud Storage changes everything!
    9
    Online:
    Next-gen
    Storage
    Solid state performs much better but costs a lot – use it as a cache for slow disks
    Flash
    Fibre Channel
    Some data still needs high-performance FC disks
    ATA
    Online!
    Cloud
    Storage
    Most on-site data resides on accelerated ATA
    Cloud
    Less-accessed primary data is moved to the cloud
    Archival data lives online in the connected cloud, too!
  • 10. Need to Keep and Reuse - Media Example
    10
    • Content is the core IP of media companies
    • 11. Protection of raw footage
    • 12. Digital preservation of historical works
    • 13. Increasing need to repackage, repurpose , distribute and monetize content
    • 14. “Archive everything - we don’t always know what we will need”
    • 15. Transition to file based workflows moves archive from dusty storage room to critical storage element
    Nirvanix Confidential
  • 16. Cloud vs. Internal Storage
  • 17. Cloud Offers Better Access at Lower Cost
    12
    SAN
    NAS
    Cost
    Reduce Cost
    VTL
    Tape
    Increase Accessibility
    Accessibility
    Companies Can Change Their Archive Storage Strategy
    Nirvanix Confidential
  • 18. Cloud Storage: Compelling Enterprise Value
    Store
    Manage
    • Built-in user management
    • 22. Account and directory management
    • 23. Policy-enabled file system
    Access
    • Global reach
    • 24. Standards-based interfaces
    • 25. Integrated services
  • Enterprise Cloud Storage: Why Not?
    14
  • 26. Security & Reliability
    No System is Perfect (including yours)
    What to look for
    Security audit (by a respected firm or customer)
    SAS 70 (especially Type 2)
    Customizable SLA (with remedies)
    Transparency
    Encryption (but who holds the keys?)
  • 27. Encryption for Cloud Storage
    Where should encryption live?
    (andwho holds the keys?)
  • 28. Performance
    Cloud Storage is not for all Data
    But it’s for a lot of Data
    Cloud-appropriate data:
    File-based, unstructured
    Non mission-critical
    Value in keeping it accessible
    Requirement to be outside the firewall
    Multi-user, multi-site
    Rarely written, frequently read
  • 29. Ingestion
    Loading initial data can derail even the best cloud use cases
    Bandwidth is sized to daily requirements
    Initial data loading often requires an alternate path
    Can you ship tapes? Disk arrays?
    Who manages? Who pays?
  • 30. Implementation
    APIs Aren’t “Simple” to Integrate
    What to look for
    Robust integrated functionality in applications
    Solutions & integration services
    Enterprise support
    Standard storage protocol support
  • 31. Paths to the Cloud
  • 32. Economics
    TCO is More Than Just $/GB
    What to look at
    Infrastructure costs
    Connectivity/network costs
    Security fees
    Hardware utilization
    System complexity
    System management
  • 33. Barriers are Down: What Next?
    Start with cloud proof-of-concept
    Match dataset with security & bandwidth needs
    Select a provider based on TCO
    Perform test & measure outcomes
    Secure multi-year agreements
  • 34. Who Is Nirvanix
    23
    The Premier “Cloud Storage” Service Provider for the Enterprise
    Backed by Intel Capital, Mission Ventures,
    Valhalla Partners, Windward Ventures and European Founders Fund
    2007 “Storage Products of the Year”2008 “Top Startups to Watch”
    2008 “Product of the Year”
    Over 500 customers including leading Fortune 10, Media & Entertainment and Web 2.0 companies
  • 35. 24
    Thank You
    Nirvanix
    We manage your storage,
    so you can manage your business
    www.nirvanix.com
    twitter.com/nirvanix
    Stephen Foskett
    sfoskett@nirvanix.com
    Enterprise Storage Strategies Blog: bit.ly/ESSBlog
    Personal Blog: blog.fosketts.net
    Enterprise IT Content: gestaltit.com