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The Benefits of Cloud StorageMay 19, 2009<br />Stephen Foskett, Director of Consulting, Nirvanix<br />
Abstract<br />The demand for storage has increased, placing significant stress on &quot;in house&quot; storage infrastruct...
Top Storage Issues for IT<br />3<br />
Storage Is Supposed To Be Getting Cheaper!<br />4<br />Disk cost is dropping rapidly<br />$250 buys:<br />1994: 2 GB<br />...
Explosive Growth of Unstructured Data<br />5<br />Analog to Digital Conversion<br /><ul><li>film, voice, TV</li></ul>User ...
Conventional tiered storage has little impact<br />Tiered Storage: Where’s The Savings?<br />6<br />Storage arrays have a ...
Rising cost and complexity of storage<br />Explosive growth of unstructured data<br />Tiered storage isn’t the solution<br...
Defining Cloud Storage<br />Storage is offered as a service with standard interfaces<br />Billing is usage based<br />Infr...
Unleash Tiered Storage!<br />Flash and Cloud Storage changes everything!<br />9<br />Online:<br />Next-gen<br />Storage<br...
Need to Keep and Reuse - Media Example<br />10<br /><ul><li>Content is the core IP of media companies
Protection of raw footage
Digital preservation of historical works
Increasing need to repackage, repurpose , distribute and monetize content
“Archive everything - we don’t always know what we will need”
Transition to file based workflows moves archive from dusty storage room to critical storage element</li></ul>Nirvanix Con...
Cloud vs. Internal Storage<br />
Cloud Offers Better Access at Lower Cost<br />12<br />SAN<br />NAS<br />Cost<br />Reduce Cost<br />VTL<br />Tape<br />Incr...
Cloud Storage: Compelling Enterprise Value<br />Store<br /><ul><li>Secure
Reliable
Scalable
Low cost</li></ul>Manage<br /><ul><li>Built-in user management
Account and directory management
Policy-enabled file system</li></ul>Access<br /><ul><li>Global reach
Standards-based interfaces
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Cloud Storage Benefits

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Cloud Storage Benefits

  1. 1. The Benefits of Cloud StorageMay 19, 2009<br />Stephen Foskett, Director of Consulting, Nirvanix<br />
  2. 2. Abstract<br />The demand for storage has increased, placing significant stress on &quot;in house&quot; storage infrastructures and costly overcapacity build-outs<br />Factoring in our current economic state and the pressures of power, space, capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs<br />Cloud storage platforms enable enterprises to cut costs and focus on more important aspects of business, but with many competitors in the marketplace it&apos;s hard for businesses to decide which option is best<br />This session will teach attendees about the uses of cloud storage within enterprise levels of deployment and shed some light on the current solutions available today<br />2<br />
  3. 3. Top Storage Issues for IT<br />3<br />
  4. 4. Storage Is Supposed To Be Getting Cheaper!<br />4<br />Disk cost is dropping rapidly<br />$250 buys:<br />1994: 2 GB<br />1999: 20 GB<br />2004: 200 GB<br />2009: 2000 GB<br />But enterprise storage costs keep rising!<br />
  5. 5. Explosive Growth of Unstructured Data<br />5<br />Analog to Digital Conversion<br /><ul><li>film, voice, TV</li></ul>User Generated Content<br /><ul><li>at work and home</li></ul>Bigger Digital Shadows <br /><ul><li>multiple versions and formats</li></ul>95% is unstructured <br />Source: IDC – The Expanding Digital Universe<br />Nirvanix Confidential<br />
  6. 6. Conventional tiered storage has little impact<br />Tiered Storage: Where’s The Savings?<br />6<br />Storage arrays have a little RAM to accelerate disks<br />Online:<br />“The Box”<br />RAM Cache<br />High-end storage costs 4-8x as much as plain disk<br />Fibre Channel<br />ATA<br />“Low cost” enterprise storage delivers only 20%-30% TCO reduction<br />Offline:<br />Tapes and<br />Trucks<br />Tape-Based Archives<br />Tape looks cheap, but data is inaccessible and costly to bring back on line, so we only use it for archives<br />
  7. 7. Rising cost and complexity of storage<br />Explosive growth of unstructured data<br />Tiered storage isn’t the solution<br />Need to do more than just lock data away<br />Companies Must Change Storage Strategy to Consolidate & Gain Efficiencies<br />7<br />Inflection Points – Move to the Cloud<br />
  8. 8. Defining Cloud Storage<br />Storage is offered as a service with standard interfaces<br />Billing is usage based<br />Infrastructure is multi-tenant and scalable<br />8<br />SOURCE: McKinsey & Company<br />
  9. 9. Unleash Tiered Storage!<br />Flash and Cloud Storage changes everything!<br />9<br />Online:<br />Next-gen<br />Storage<br />Solid state performs much better but costs a lot – use it as a cache for slow disks<br />Flash<br />Fibre Channel<br />Some data still needs high-performance FC disks<br />ATA<br />Online!<br />Cloud<br />Storage<br />Most on-site data resides on accelerated ATA<br />Cloud<br />Less-accessed primary data is moved to the cloud<br />Archival data lives online in the connected cloud, too!<br />
  10. 10. Need to Keep and Reuse - Media Example<br />10<br /><ul><li>Content is the core IP of media companies
  11. 11. Protection of raw footage
  12. 12. Digital preservation of historical works
  13. 13. Increasing need to repackage, repurpose , distribute and monetize content
  14. 14. “Archive everything - we don’t always know what we will need”
  15. 15. Transition to file based workflows moves archive from dusty storage room to critical storage element</li></ul>Nirvanix Confidential<br />
  16. 16. Cloud vs. Internal Storage<br />
  17. 17. Cloud Offers Better Access at Lower Cost<br />12<br />SAN<br />NAS<br />Cost<br />Reduce Cost<br />VTL<br />Tape<br />Increase Accessibility<br />Accessibility<br />Companies Can Change Their Archive Storage Strategy<br />Nirvanix Confidential<br />
  18. 18. Cloud Storage: Compelling Enterprise Value<br />Store<br /><ul><li>Secure
  19. 19. Reliable
  20. 20. Scalable
  21. 21. Low cost</li></ul>Manage<br /><ul><li>Built-in user management
  22. 22. Account and directory management
  23. 23. Policy-enabled file system</li></ul>Access<br /><ul><li>Global reach
  24. 24. Standards-based interfaces
  25. 25. Integrated services</li></li></ul><li>Enterprise Cloud Storage: Why Not?<br />14<br />
  26. 26. Security & Reliability<br />No System is Perfect (including yours)<br />What to look for<br />Security audit (by a respected firm or customer)<br />SAS 70 (especially Type 2)<br />Customizable SLA (with remedies)<br />Transparency<br />Encryption (but who holds the keys?)<br />
  27. 27. Encryption for Cloud Storage<br />Where should encryption live?<br />(andwho holds the keys?)<br />
  28. 28. Performance<br />Cloud Storage is not for all Data<br />But it’s for a lot of Data<br />Cloud-appropriate data:<br />File-based, unstructured<br />Non mission-critical<br />Value in keeping it accessible<br />Requirement to be outside the firewall<br />Multi-user, multi-site<br />Rarely written, frequently read<br />
  29. 29. Ingestion<br />Loading initial data can derail even the best cloud use cases<br />Bandwidth is sized to daily requirements<br />Initial data loading often requires an alternate path <br />Can you ship tapes? Disk arrays?<br />Who manages? Who pays?<br />
  30. 30. Implementation<br />APIs Aren’t “Simple” to Integrate<br />What to look for<br />Robust integrated functionality in applications<br />Solutions & integration services<br />Enterprise support<br />Standard storage protocol support<br />
  31. 31. Paths to the Cloud<br />
  32. 32. Economics<br />TCO is More Than Just $/GB<br />What to look at<br />Infrastructure costs<br />Connectivity/network costs<br />Security fees<br />Hardware utilization<br />System complexity<br />System management <br />
  33. 33. Barriers are Down: What Next?<br />Start with cloud proof-of-concept<br />Match dataset with security & bandwidth needs<br />Select a provider based on TCO<br />Perform test & measure outcomes<br />Secure multi-year agreements<br />
  34. 34. Who Is Nirvanix<br />23<br />The Premier “Cloud Storage” Service Provider for the Enterprise <br />Backed by Intel Capital, Mission Ventures, <br />Valhalla Partners, Windward Ventures and European Founders Fund<br />2007 “Storage Products of the Year”2008 “Top Startups to Watch”<br />2008 “Product of the Year”<br />Over 500 customers including leading Fortune 10, Media & Entertainment and Web 2.0 companies<br />
  35. 35. 24<br />Thank You<br />Nirvanix<br />We manage your storage, <br />so you can manage your business<br />www.nirvanix.com<br />twitter.com/nirvanix<br />Stephen Foskett<br />sfoskett@nirvanix.com<br />Enterprise Storage Strategies Blog: bit.ly/ESSBlog<br />Personal Blog: blog.fosketts.net<br />Enterprise IT Content: gestaltit.com<br />

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