QUESTION 3: What kind of media institution might distribute your media product and why?

1. What kind of media institution might
distribute your media product and
why?
QUESTION 3

2. PRODUCTION & DISTRIBUTION COMPANY
 A production company vitally helps to create the magazine by
assisting with budgets, schedules, etc. They watch over the magazine
from start off to finish.
 A distribution company’s job is to spread out the magazine into the
world so that audience are able to but and read it. They have to
determine the amount of magazine copies that are going to be made
so as to ensure there are enough copies for distribution.
 The magazine might then be shown to prospective buyers/my target
audience. Then the magazine gets sent out to vendors shortly before
its due date. After the vendors display the magazines and people have
bought them, it gets sent back to the distributors and a payment is
made.
 For my magazine, the money calculated for the budget might come
from sponsors, the company owners, and companies which want to be
featured in the magazine.
 The names of the people which appear on my contents page done
something recently that has got the music world thinking on. A music
magazine which I would say is similar to mine institutionally would be
RESPECT. Magazine-they kept things simple and yet different which
attracts a certain audience, yet they still attract a good amount of
audience., which is one of the reasons why I feel they would be
published in a similar way to my music magazine.

3. Condé Nast
 My first institution choice is Condé Nast, they’re a division of Advance Publications,
they’re a mass media company based in the Condé Nast Building in New York City.
They have a branch in London. This company has over 164 million consumers
worldwide, brands like: Allure, GQ, WIRED, Vanity Fair, Vogue.
 They were founded in 1909 by Condé Montrose Nast, it’s has since been owned by
the Newhouse family as of 1959. The company started off with Condé Nast
Entertainment in 2011 to develop film, television and digital video programming.
 I selected this media institution to distribute their product because I know they are
well experienced, they distribute fashionable, stylish, artistic magazines. They
distribute for various consumers of different interest like, fashion, sports, style,
and lifestyle, so I feel selecting them as an institution to distribute my magazine is
just what they need to broaden their business successfully, also, I feel my magazine
style, design, contents and layout is something in which they have never tried
before but would fit right in with the types of magazines they distribute.
 “Over the past twenty years, Condé Nast has reached record profits, tripling its
topline growth and exponentially expanding its content distribution. During the
same period, the company earned more editorial, design, digital, advertising,
video and business awards than any competitor in the industry.”
 By selecting Condé Nast as my distributor gives 808 magazine a stable, steady and
comfortable platform in which their business is able to grow and the ability to be
creative and original with the music magazine would follow through.

4. HEARST CORPORATION
 My second and favorite institution choice Hearst Corporation is a
multinational mass media group situated in the Hearst Tower in
Midtown Manhattan, New York City. It was founded by William
Randolph Hearst as an owner of newspapers, the company has
since then expanded to a company which distributes highly
diversified portfolios of media works: Hearst Television, Hearst
Magazines, Hearst Ventures, etc.
 They are one of the biggest diversified communication companies
in the world with a revenue of around $9 billion dollars. Their
major projects include 15 daily and 36 weekly newspapers, with
more than 300 magazines worldwide, this includes Cosmopolitan,
O, Harper’s Bazaar and Elle; 29 television station via Hearst
Television.
 Hearst Magazines UK is a subsidiary of Hearst Corporation, the
largest digital publisher in the UK, they are able to reach up to 1
in 3 UK women and 1 in 4 UK adults with a portfolio of 19
magazines and 26 websites including brands like. ELLE,
Cosmopolitan, Harper’s Bazaar, Esquire, via various platforms.
They are able to reach more than 12.1 million adults in print and
more than 43 million unique users online within a month.
 By selecting Hearst Corporation as my distributor gives 808
magazine a great advantage with a stable, steady and
comfortable platform with a successful company in which the
magazine is able to gain a lot of profit from and still maintain the
freedom to be creative and original with the music magazine. I
would also select this company to distribute my magazine as they
are highly experienced, they are able to reach over a million
people per month, this allows my magazine to be widely spread
across the country and world, especially in the United States
were their main base is.
 Finally Hearst Corporation are known to distribute high quality
magazines which are stylish and unique, this also fits right in with
my music magazine and my target audience, by them distributing
my magazine it broadens the range of media interests which they
distribute and the target audience in which they are able to
provide to.