Digital in numbers indonesia (compilation)

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Indonesia is like a big pie of internet market. You name it.

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Digital in numbers indonesia (compilation)

  1. DIGITAL NUMBERS IN >> I N D O N E S I A Seno Pramuadji Digital Creative & Social Media
  2. These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc FEEL FREE TO WATCH!
  3. 73 JUTA73 MILLION ONLINE POPULATION in INDONESIA Source: eMarketer, 2013
  4. INTERNET USER*in millions 59,6 72,7 83,6 93,4 Source: eMarketer, 2013 2012 2013 2014 2015 DID YOU KNOW?
  5. female male DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, Des 2012 48,4 51,5
  6. 51 49 Source: We Are Social SG JAN 2014 DEMOGRAPHIC urban rural urbanrural
  7. DEMOGRAPHIC by AGE DID YOU KNOW? 9,9 % 11,6 % 10,9 % 9,1 % 14,2 % 11,8 % 10,9 % 10,1 % 6% 3,1 % Source: : APJII, Profil Internet Indonesia, Des 2012 DIGITAL IMMIGRANT This older generation knew internet when they were an adult. Need to learn and adapt DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber
  8. DEMOGRAPHIC by AGE DID YOU KNOW? 9,9 % 11,6 % 10,9 % 9,1 % 14,2 % 11,8 % 10,9 % 10,1 % 6% 3,1 % Source: : APJII, Profil Internet Indonesia, Des 2012 INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %)
  9. ONLINE AUDIENCE in INDONESIA Source: Comscore Media Metrix, 2013
  10. DEMOGRAPHIC by AGE Source: Comscore Media Metrix, 2013 EMERGING INTERNET MARKET ARE VERY YOUNG UNDER 35 yo 43 % 19 % 27 % 14,2 % 11,8 %
  11. Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013
  12. INDONESIA MEDIA CONSUMPTION TELEVISI NEWSPAPERRADIO 1 43 43,5 8,717,4 INTERNET 2 30,4 INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years Source: Nielsen, eMarketer, 2012
  13. INDONESIANS SPENT +3 HOURS ON INTERNET/DAY Source: Nielsen, eMarketer, 2012
  14. SOCIAL NETWOR KING
  15. SOCIAL NETWORKING Source: Comscore Media Metrix, 2013 10,5 5,926,480,2 4,9MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS
  16. Source: BBG & Galup, Oct 2012 47,6 37,6 29,495,7 PERCENT PERCENT PERCENT PERCENT
  17. JAKARTA IS THE MOST CONNECTED CITY IN THE WORLD
  18. 12.800.000TOP FACEBOOK CITIES (MILLION USERS) Source: Social Bakers, Forbes
  19. 2,4TOP TWEET CITIES (FROM GLOBAL TWEETS) Source: Social Bakers, Forbes
  20. TOP CITIES FACEBOOK (million users) Source: Social Bakers 2013, Forbes BANGKOK ISTANBUL SAO PAOLO MEXICO BOGOTA MUMBAI LONDON BUENOS AIRES SANTIAGO JAKARTA 8,7 7,0 3,5 6,0 7,4 4,2 3,7 5,7 6,1 4,1
  21. Source: Social Bakers, Forbes 2012 TOKYO LONDON SAO PAOLO NEW YORK CHICAGO RIYADH JAKARTA BANDUNG LOS ANGELES PARIS TOP CITIES TWITTER (% of global tweet) 2,4 2,0 0,8 1,8 2,3 1,1 0,9 1,3 1,9 0,9
  22. 4th LARGESTFACEBOOK POPULATION IN THE WORLD INDONESIA is 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel
  23. 70FACEBOOK USERS in INDONESIA are UNDER 25 YO
  24. 75FACEBOOK USERS in INDONESIA ACCESSING THROUGH MOBILE
  25. 385 are SENT per DAY TWEETS Source: SEMIOCAST, JUL 2013
  26. 2.614.214 TOTAL LINKEDIN USERS #3 FASTEST GROWING POPULATION RANK 18 Socialbakers (Global,2014) LINKEDIN in INDONESIA 11,01 PENETRATION of ONLINE POPULATION 3 INDUSTRIES OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE Source: Linkedin 2012, Socialbakers 2013
  27. Source: Linkedin 2012, Socialbakers 2013 PINTEREST in INDONESIA
  28. 4 MILLION USERS in INDONESIA 30 % TRAFFIC AROUND the WORLD USD 25 M Bakrie Global GROUP INDONESIA INVESTMENT23.000.000 USERS in THE WORLD DOMINATING PATH in INDONESIA Source: Dave Morin, CEO Path’s statement, 2014
  29. SOCIAL HABBIT
  30. SOCIAL MEDIA USE ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM OWN AN ACCOUNT USED in THE PAST MONTH 98 93 32 80 79 74 39 41 59 33 15 12 Source: We Are Social SG JAN 2014
  31. SOCIAL MEDIA PENETRATION as A PERCENTAGE of THE TOTAL POPULTION AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME PERCENTAGE of MOBILE USERS USING LOCATION- BASED SERVICES SOCIAL INDICATORS 15 2H54M 74 32 Source: We Are Social SG JAN 2014
  32. NUMBER of ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGES of TOTAL POPULATION PERCENTAGE of MOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION MOBILE STATS 80,1M 32 52M 21 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE ## Source: We Are Social SG JAN 2014
  33. VIDEO ONLINE
  34. USER at the AGE 15-24 IS WEB VIDEO SEARCHING 46 Source: ComScore Media Metrix 2012
  35. ALMOST HALF OF USERS WHO WATCH VIDEO ONLINE IN INDONESIA ARE 15-24 yo Source: ComScore Video Metrix 2012
  36. UNIQUE USER PER MONTH 1 BILLION Source: Youtube, 2013
  37. VIEWS PER MONTH 6 BILLION Source: Youtube, 2013
  38. TIME ON SITE PER SESSION 18 MINUTES Source: Youtube, 2013
  39. HOURS OF VIDEO VIEWED/DAY 900.000 Source: Youtube, 2013
  40. COME FROM MOBILE 22 OF VIEWS Source: Youtube, 2013
  41. DIGITAL MEDIA
  42. WORLD-WIDE MALAYSIA INDONESIA SINGAPORE 76,1 92,3 73 63,5 Reach of News/information category: Source: Comscore Media Metrix, 2013
  43. NEWS READING WORLD-WIDE INDONESIA SINGAPORE VIETNAM 69,7 194,8 75,9 55,7 Minutes Spent per visitor on News/information category: Source: Comscore Media Metrix, 2013
  44. Source: ALEXA.com Jan 2014 DETIK.COM KOMPAS.COM VIVA.CO.ID MERDEKA.COM TRIBUNNEWS.COM 1 2 3 4 5 6 7 8 9 10 THE BIG PLAYER in INDONESIA KAPANLAGI.COM OKEZONE.COM LIPUTAN6.COM BOLA.NET TEMPO.CO
  45. DETIK.COM KOMPAS.COM VIVA.CO.ID Source: ALEXA.com Jan 2014
  46. MERDEKA.COM Source: ALEXA.com Jan 2014 TRIBUNNEWS.COM
  47. 800-900 Articles per day (Dec’2013) 982.918 Total Published Content Dec’2013 JAN’2014  18.588 posts 223.020 Members (Jan’ 2014) Source: Kompasiana TEAM BLOG 230.156 Total Facebook likes 292.521 Twitter follower RANK 29 Alexa.com (Jan’2014)
  48. DIGITAL BUYERS
  49. 3,1 4,6 5,9 7,4* 2012 2013 2014 2015 6,7% 8% 9% 10% digital buyers in Indonesia percentage of Internet user * In millions HIGHLIGHT on ONLINE PURCHASE Source: eMarketer Jan 2013
  50. MOST USED E-COMMERCE SITES 50 49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012
  51. MOST USED E-COMMERCE SITES 50 49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012
  52. DIGITAL /ONLINE BEHAVIOUR
  53. ONLINE CONSUMER IS GROWING INDONESIA 11 Source: Survei Index E-Commerce, Rakuten 2013
  54. THE AVERAGE MONEY SPENT in INDONESIA USD239 or IDR 2,3M Source: Survei Index E-Commerce, Rakuten 2013
  55. 54,1 USE SMARTPHONES TO SHOP ONLINE(in past 3 months)
  56. 78SHARE PRODUCT VIA SOCIAL MEDIA 14ONLINE SHOPPING BY HP/TABLET/GADGET INDONESIAN LIKES TO.. 28SHOPPERS STILL BUY ON STORE/OFFLINE Source: Survei Index E-Commerce, Rakuten 2013
  57. CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS female male MOST BOUGHT PRODUCT IN PERCENT 71,1 39,1 39,1 39,1 39,1 11 9,0 8,8 39,1 2,1 8,7 3,8 11,1 5,2 2,2 0,8 5,0 0,3 4,8 4,7 0,3 4,6 Source: APJII2012
  58. PAYMENT ONLINE 70 41 30 24 15 BANK TRANSFER KLIK BCA CREDIT CARD CASH on DELIVERY MANDIRI INTERNET Source: Veritrans & Dailysocial
  59. DIGITAL MOBILEGLOBAL
  60. 24 20 16 14 12 8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINEMNT GLOBAL MOBILE USERS SEARCH Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
  61. 113 83 275 83103 at HOME ON the GO In STORE At WORK At SCHOOL GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH 125 108 150 82 37 77 100 214 101 92 RESTAURANT SHOPPINGFOOD TECH TRAVEL 154 69 101 102 116 129 146 0 87 190 Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
  62. Source: NOKIA Research THE AVERAGE A PERSON LOOKS AT THEIR PHONE, or ONCE EVERY SIX-AND-HALF-MINUTE OF EVERY WAKING HOUR 150 TIMES A DAY
  63. DIGITAL MOBILEINDONESIA
  64. 53 35 49 ANDROID OS BB WINDOWS IOS Source: InMobi, Mobile Media Consumption
  65. 24 20 16 14 12 8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA& ENTERTAINMENT WHAT INDONESIAN SEARCH Source: InMobi, Mobile Media Consumption
  66. DIGITAL MOBILE DIGITAL MOBILE 69 35 29 17 14 6 6 IN BED WAITING WATCHING TV SPEND TIME W/ FAMILY COMMUTER LINE MEETING/CLASS BATHROOM In INDONESIA, PEOPLE LIKE TO USE MOBILE PHONE when THEY’RE ALONE WHERE PEOPLE ONLINE? Source: InMobi, Mobile Media Consumption
  67. DIGITAL MOBILE INSTANT MESSAGING 43 37 36 23 20 16 16 WHATSAPP BBM LINE FB MESSENGER WECHAT KAKAOTALK SKYPE INDONESIANS ARE A VERY SOCIAL AND “CHATTY” MARKET INDONESIAN LIKES TO CHAT...A LOT Source: On Device Research 2013
  68. Source: We Are Social SG JAN 2014 AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP 5 HOURS 27 MINUTES
  69. Source: We Are Social SG JAN 2014 MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 14%
  70. 2 HOURS 30 MINUTES AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY Source: We Are Social SG JAN 2014
  71. 23 77SMARTPHONE FEATURE PHONE Source: Nielsen, Sept 2013
  72. SMARTPHONE PENETRATION of TOTAL POPULATION 14 Source: We Are Social SG JAN 2014
  73. SMARTPHONE USERS SEARCH FOR LOCAL INFO BY PHONE 14 Source: We Are Social SG JAN 2014
  74. 14SMARTPHONEUSERSRESEARCH FORPRODUCT Source: We Are Social SG JAN 2014
  75. SMARTPHONE USERS PURCHASE ONLINE by PHONE 57 Source: We Are Social SG JAN 2014
  76. GIMANA.. UDAH PADA PUAS, KAN? Haji Bolot is one of the famous comedian in Indonesian
  77. QUESTIONS?
  78. THANK YOU Seno Pramuadji Digital Creative & Social Media Storyteller Twitter: @seno_pramuadji www.about.me/senopramuadji
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