Smartwatch Market Trend in Indonesia 2015

Smartwatch Market
Trend in Indonesia
2015
9th January 2015
Voluntary Survey

Table of content
2
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Popular Brand Index
– Brand Awareness
– Ownership of Smartwatch
– User of Smartwatch
– Non User of Smartwatch

A. Research background
3
Smartwatch becomes a new device which could support people’s daily activities. The technology applied on this device
develops the signals to enter the wearable revolution. Nowadays, more people see how it could be more flexible to
have it as side function of smartphones. In Indonesia, Smartwatch are quite rarely used by general population.
Otherwise, this device will be improved more and used more easily in future.
The survey is conducted focus on following points:
■Smartwatch Brand Awareness
Know the Brand Awareness of Indonesian people about Smartwatch Brand
Know what Smartwatch Brand they currently used
Know Brand Leader of Smartwatch in Indonesia
■User of Smartwatch
Understand what are the consideration factors to choose Smartwatch Brand
Undestand when is the purchase time of Smartwatch
■Non User of Smartwatch
Identify the objectives factors preferred when purchasing Smartwatch in future

B. Research design
4
Research Method Online research
Fieldwork Period December 2014
Research Area Indonesia
Respondent Criteria Male & Female aged more than 17 years old, aware about Smartwatch Brand
Sample Size 436 samples
Number of Questions 6 Screening questions and 14 Main Questions
Survey Content Screening
Gender, Age, Monthly Household Income, Province, Living City, Gadgets Owned
Main Study
Top of Mind Smartwatch Brand, Total Awareness Smartwatch Brand, Expansive Brand
of Smartwatch, Purchase Time of Smartwatch, Consideration Factors of Purchase
Smartwatch, Ever Used Brand of Smartwatch, Last Used Brand of Smartwatch,
Satisfaction of Usage of Smartwatch, Place to Buy Smartwatch, Sites of Purchase
Smartwatch, Future Gadgets, Objective Factors of Smartwatch, Important Factors of
Choosing Smartwatch Brand in Future, Future Intention of Smartwatch Brand.

C. Respondent profile
5
■Gender ■Age
■Monthly household income
48.9%
43.3%
7.8%
20 - 29 years old
30 years old and
over
Less than 20
years old
22.9%
54.8%
22.2%
Less than IDR 4,500,000
IDR 4,500,001 - IDR 11,000,000
More than IDR 11,000,000
58.3 %
41.7 %

D. Key findings
6
■Smartwatch Brand Awareness
To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand.
From the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to
mind with spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony
(18.6%). It means, Samsung and Sony are very popular brand in terms of Smartwatch in Indonesia. By total awareness of
smartwatch brand, Apple (51.4%) is leading than its tight competitor Mito (47.9%).
■Users of Smartwatch
Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of 57.9%
respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration of
purchasing smartwatch. 31.4% of respondents purchased Smartwatch on January 2014 – June 2014.
■Non Users of Smartwatch
Respondents are moderately will buy or extremely will buy Smartwatch in Future based on Function of Smartwatch, Trend /
Fashion, Prestige, Feature, Colour and Design.

E. Detail findings
1. Popular Brand Index
2. Brand Awareness
3. Ownership of Smartwatch
4. User of Smartwatch
5. Non User of Smartwatch
7

PBI is obtained by the Internet sampling (Online Panel) and with samples of 436 respondents in the W&S database
Indonesia (nusaresearch). The results obtained for Smartwatch Category with PBI concept is as follows:
Incidence Rate Smartwatch (user and non-user of Smartwatch Brand) is 30.0% from panel population W&S Group
Indonesia.
Samsung is Popular
Smartwatch Brand in
Indonesia with a score of
40.8, followed by Sony in
second positioned with a
score of 21.8
Rank of
Popular
Smartwatch Brand PBI IR
1 Samsung 40.8
30%
2 Sony 21.8
3 Mito 10.2
4 Apple 6.2
5 LG 4.0
6 Asus 3.4
7 I'm Watch 0.6
8 Pebble 0.6
9 CooKoo 0.4
10 Glitz 0.4
Popular Brand Index (PBI)

E. Detail findings
2. Brand Awareness
9

Top of Mind Smartwatch Brand
10
Q. What are the Smartwatch Brand that you know? [Free Answer] [First Answer]
To see the power of Smartwatch Brand, can be measured by the level of knowledge of respondents to the Smartwatch Brand. From
the results of the Top of Mind (TOM) or Smartwatch Brand that remembered the first time and that brand comes to mind with
spontaneously when speaking in the context of Smartwatch Brand are Samsung (34.6%) followed by Sony (18.6%). It means, Samsung
and Sony are very popular brand in terms of Smartwatch in Indonesia.
34.6 %
18.6 %
7.1 %

Top of Mind Smartwatch Brand
Q. What are the Smartwatch Brand that you know? [Free Answer] [First Answer]
11
 Among gender, age and monthly household income group, Samsung and Sony are two top Smartwatch Brands that very popular in
Indonesia.
Total
Samsung Sony Mito
Per. Per. Per.
Total 436 34.6 18.6 7.1
BD01: Gender
Male 254 35.0 20.9 5.5
Female 182 34.1 15.4 9.3
BD02: Age Group
Less than 20 years old 34 26.5 8.8 2.9
20 - 29 years old 213 33.8 17.8 7.5
30 years old and over 189 37.0 21.2 7.4
BD03: Monthly Household Income
Less than IDR 4,500,000 100 30.0 13.0 6.0
IDR 4,500,001 - IDR 11,000,000 239 31.4 21.8 7.9
More than IDR 11,000,000 97 47.4 16.5 6.2
34.6
18.6
7.1
0.0
50.0
100.0

Unaided Smartwatch Brand Awareness
Q. What are the Smartwatch Brand that you know? [Free Answer] [Other Answer]
12
 Among gender group, there’s slightly differences in third place (Mito), where Female group has greater percentage of 18.7 rather
than male group with percentage of 9.4.
Total
Samsung Sony Mito
Per. Per. Per.
Total 436 54.1 37.6 13.3
BD01: Gender
Male 254 54.7 40.9 9.4
Female 182 53.3 33.0 18.7
BD02: Age Group
20 - 29 years old 213 50.2 37.1 13.1
Less than IDR 4,500,000 100 44.0 29.0 14.0
IDR 4,500,001 - IDR 11,000,000 239 53.6 38.5 14.6
More than IDR 11,000,000 97 66.0 44.3 9.3
54.1
37.6
13.3
0.0
50.0
100.0

Total Awareness Smartwatch Brand
Q. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer]
13
When looking Unaided of Smartwatch Brand that spontaneously comes to mind of the respondent, apparently Samsung (54.1%) and
Sony (37.6%) still dominate. It shows that respondents easier to remember Samsung than Sony without Showcard. However, when
viewed from the Aided of Smartwatch Brand that respondents remembered after being given assistance (Showcard), Sony has percentage
as well as Mito with 34.6%. The high percentage of Unaided & Aided of Samsung make it get the highest percentage of Total Awareness.
54.1%
37.6%
13.3%
31.0%
34.6%
34.6%
85.1%
72.2%
47.9%
Aided
UnAided
Total Awareness

Total Awareness Smartwatch Brand
Q. Among the list brands of Smartwatch Brand, which one do you know (Including Unaided answer)? [Multiple Answer]
14
 In terms of total awareness within age groups, Samsung is mostly choosen by 89.4% of 30 years old and over, while
Sony and Mito is mostly choosen by 20 – 29 years old respondents which account 73.7% and 49.3% respectively.
Total
Samsung Sony Mito
Per. Per. Per.
Total 436 85.1 72.2 47.9
BD01: Gender
Male 254 83.5 72.0 41.7
Female 182 87.4 72.5 56.6
BD02: Age Group
20 - 29 years old 213 82.6 73.7 49.3
Less than IDR 4,500,000 100 83.0 57.0 45.0
IDR 4,500,001 - IDR 11,000,000 239 85.8 76.6 46.9
More than IDR 11,000,000 97 85.6 77.3 53.6
43.6
23.3
4.6
0.0
50.0
100.0

Expansive of Smartwatch Brand
Q. Which Smartwatch Brand that easiest to be found? [Free Answer]
15
• Expansive parameter is calculated to get the level of brand spread of Smartwatch that can be easily found anywhere, such
as Ads, Google Adwords, etc.
• This research finding shows that Samsung is in the first place (51.4%). Next followed by Sony (19.7%) and Mito (12.4%).
51.4 %
19.7 %
12.4 %

Q. Which Smartwatch Brand that easiest to be found? [Free Answer]
16
 In terms of expansive of Smartwatch Brand within MHI, Mito is mostly selected among 14.0% respondents who has MHI less than
IDR 4,500,000.
Total
Samsung Sony Mito
Per. Per. Per.
Total 436 51.4 19.7 12.4
BD01: Gender
Male 254 52.0 20.1 11.4
Female 182 50.5 19.2 13.7
BD02: Age Group
20 - 29 years old 213 48.4 22.1 13.1
Less than IDR 4,500,000 100 54.0 12.0 14.0
IDR 4,500,001 - IDR 11,000,000 239 49.0 23.8 11.3
More than IDR 11,000,000 97 54.6 17.5 13.4
Expansive of Smartwatch Brand
43.6
23.3
4.6
0.0
50.0
100.0

Future Intention of Smartwatch Brand
Q. Which Smartwatch Brand that you want to buy in future? [Free Answer]
17
• Surprisingly, Apple comes into top 3 brand that intended to be bought in future by 13.3% of respondents. It shows a great
signal for Apple to improve their brands and qualities as respondents trust them well. Furthermore, Mito are going down to
5th rank as only 4.6% respondents intend to buy it in future.
43.6 %
23.2 %
13.3 %
6.7 %
4.6 %

Future Intention of Smartwatch Brand
18
 Interestingly, by gender group, age group and MHI group, Samsung still the first future intention of Smartwatch Brand in
future.
Total
Samsung Sony Mito Apple LG Other
Per. Per. Per. Per. Per. Per.
Total 436 43.6 23.2 4.6 13.3 6.7 8.7
BD01: Gender
Male 254 43.7 22.0 5.1 11.4 7.5 10.2
Female 182 43.4 24.7 3.8 15.9 5.5 6.6
BD02: Age Group
Less than 20 years old 34 35.3 17.6 5.9 11.8 8.8 20.6
20 - 29 years old 213 37.6 25.4 6.1 15.5 7.0 8.5
30 years old and over 189 51.9 21.7 2.6 11.1 5.8 6.9
Less than IDR 4,500,000 100 52.0 17.0 2.0 9.0 7.0 13.0
IDR 4,500,001 - IDR 11,000,000 239 37.2 28.0 4.2 14.6 8.4 7.5
More than IDR 11,000,000 97 50.5 17.5 8.2 14.4 2.1 7.2
43.6
23.2
4.6 13.3 6.7 8.7
0.0
50.0
100.0

E. Detail findings
2. Brand Awareness
19

Ownership of Smartwatch Brand
Q. Do you have smartwatch? [Single Choise]
20
• Upon 10 people were asked, there is only 3 people who has Smartwatch with 32.1%. Otherwise, there are around 7 people who don’t
have Smartwatch and intend to buy Smartwatch in future.
67.9 %
32.1 %
Don't have
smartwatch and
intend to buy
Have smartwatch
and intend to buy
Total
Have
smartwatch
and intend to
buy
Don't have
smartwatch
and intend to
buy
Per. Per.
Total 436 32.1 67.9
BD01: Gender
Male 254 33.9 66.1
Female 182 29.7 70.3
BD02: Age Group
Less than 20 years old 34 38.2 61.8
20 - 29 years old 213 35.7 64.3
30 years old and over 189 27.0 73.0
Less than IDR 4,500,000 100 28.0 72.0
IDR 4,500,001 - IDR 11,000,000 239 34.3 65.7
More than IDR 11,000,000 97 30.9 69.1

E. Detail findings
2. Brand Awareness
21

Purchase Factors of Smartwatch
Q. What factors that become your consideration when you bought Smartwatch? [Multi Choise]
22
• Most of respondents purchase Smartwatch because the price are appropriate with its quality. It’s supported by fact of
57.9% respondents consider this factors. Instead of that, an attractive colours doesn’t affect much on their consideration
of purchasing smartwatch.
Total
Follow
trend
Could
update
recent
news
easily
Appropria
te price
and
quality
Comforta
ble usage
Easy to
access
important
informatio
n
Hi Tech
operation
system
Highly
recomme
nded by
people
Support
daily
needs
Multifuncti
on
Connecte
d with
smartpho
ne
Attractive
colours
Unique
design
Attractive
features
Has good
specificati
ons
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 140 45.0 37.9 57.9 50.7 41.4 46.4 12.1 45.0 50.0 41.4 10.0 32.9 35.7 31.4
BD01: Gender
Male 86 43.0 38.4 55.8 52.3 40.7 51.2 11.6 37.2 46.5 45.3 7.0 36.0 36.0 37.2
Female 54 48.1 37.0 61.1 48.1 42.6 38.9 13.0 57.4 55.6 35.2 14.8 27.8 35.2 22.2
BD02: Age Group
Less than 20 years old 13 38.5 38.5 53.8 30.8 38.5 53.8 7.7 15.4 53.8 38.5 15.4 53.8 30.8 53.8
20 - 29 years old 76 48.7 39.5 53.9 51.3 42.1 48.7 13.2 47.4 47.4 35.5 9.2 32.9 34.2 30.3
30 years old and over 51 41.2 35.3 64.7 54.9 41.2 41.2 11.8 49.0 52.9 51.0 9.8 27.5 39.2 27.5
BD03: Monthly
Household Income
Less than IDR
4,500,000
28 60.7 32.1 53.6 35.7 25.0 28.6 3.6 25.0 28.6 35.7 7.1 39.3 21.4 32.1
IDR 4,500,001 - IDR
11,000,000
82 40.2 37.8 57.3 57.3 43.9 48.8 13.4 47.6 54.9 40.2 9.8 35.4 41.5 34.1
More than IDR
11,000,000
30 43.3 43.3 63.3 46.7 50.0 56.7 16.7 56.7 56.7 50.0 13.3 20.0 33.3 23.3
45.0 37.9
57.9 50.7 41.4 46.4
12.1
45.0 50.0 41.4
10.0
32.9 35.7 31.4
0.0
50.0
100.0

Purchase Time of Smartwatch Brand
23
 31.4% of respondents purchased Smartwatch on January 2014 – June 2014.
 There’s slightly difference among gender group, where 42.6% of female bought Smartwatch on January 2014 – June
2014 and 25.6% of male bought Smartwatch on January 2013 – June 2013.
Total
Before January
2013
January 2013 -
June 2013
July 2013 -
December 2013
January 2014 -
June 2014
July 2014 -
December 2014
Per. Per. Per. Per. Per.
Total 140 14.3 20.7 9.3 31.4 24.3
BD01: Gender
Male 86 17.4 25.6 8.1 24.4 24.4
Female 54 9.3 13.0 11.1 42.6 24.1
BD02: Age Group
Less than 20 years old 13 30.8 23.1 15.4 7.7 23.1
20 - 29 years old 76 13.2 22.4 7.9 25.0 31.6
30 years old and over 51 11.8 17.6 9.8 47.1 13.7
Less than IDR 4,500,000 28 39.3 25.0 7.1 3.6 25.0
IDR 4,500,001 - IDR 11,000,000 82 6.1 19.5 11.0 37.8 25.6
More than IDR 11,000,000 30 13.3 20.0 6.7 40.0 20.0
14.3 20.7 9.3
31.4 24.3
0.0
50.0
100.0

Place to Buy Smartwatch
Q. Where do you buy your last used Smartwatch? [Single Choice]
24
• The majority of 140 surveyed people usually buy Smartwatch at Gadget store which is equivalent to 22.1%. Online shop
comes next at 20.7% and Gadget / Electronic Exhibition is the next at 20.0%.
Total
Gadget
store
Shopping
mall
Electronic
center
Auction
store
Gadget /
Electronic
exhibition
Smartwatc
h store
Online
shop
Per. Per. Per. Per. Per. Per. Per.
Total 140 22.1 10.0 10.7 1.4 20.0 15.0 20.7
BD01: Gender
Male 86 19.8 9.3 15.1 2.3 19.8 15.1 18.6
Female 54 25.9 11.1 3.7 0.0 20.4 14.8 24.1
BD02: Age Group
Less than 20 years old 13 38.5 7.7 15.4 7.7 7.7 7.7 15.4
20 - 29 years old 76 21.1 11.8 9.2 1.3 14.5 18.4 23.7
30 years old and over 51 19.6 7.8 11.8 0.0 31.4 11.8 17.6
Less than IDR 4,500,000 28 32.1 28.6 10.7 3.6 0.0 10.7 14.3
IDR 4,500,001 - IDR 11,000,000 82 20.7 4.9 11.0 1.2 26.8 15.9 19.5
More than IDR 11,000,000 30 16.7 6.7 10.0 0.0 20.0 16.7 30.0
22.1
10.0 10.7 1.4
20.0 15.0 20.7
0.0
50.0
100.0

Sites of Buying Smartwatch
Q. Which sites that you used for buying Smartwatch? [Single Choice]
25
• Lazada is the common site for sites of buying Smartwatch with 58.6% of respondents.
Total Lazada Tokopedia Other
Per. Per. Per.
Total 29 58.6 13.8 27.6
BD01: Gender
Male 16 50.0 12.5 37.5
Female 13 69.2 15.4 15.4
BD02: Age Group
20 - 29 years old 18 55.6 16.7 27.8
BD03: Monthly Household
Income
Less than IDR 4,500,000 4 50.0 0.0 50.0
IDR 4,500,001 - IDR
11,000,000
16 50.0 25.0 25.0
More than IDR
11,000,000
9 77.8 0.0 22.2
58.6 %
13.8 %
27.6 %
Lazada
Tokopedia
Other

E. Detail findings
2. Brand Awareness
26

Objectives Factor – Function of Smartwatch
Q. How important are the following factor when you choose Smartwatch Brand? [Matrix Single Answer]
27
 Function of Smartwatch is one of the objective factor because 52.0% of the respondent agree that by knowing the
function of smartwatch, they extremely will buy Smartwatch.
Total
Not at all will
buy
Slightly will buy
Somewhat will
buy
Moderately will
buy
Exteremely will
buy
Total 296 0.3 0.7 0.7 46.3 52.0
BD01: Gender
Male 168 0.6 0.6 0.6 40.5 57.7
Female 128 0.0 0.8 0.8 53.9 44.5
BD02: Age Group
20 - 29 years old 137 0.7 0.0 0.0 48.9 50.4
Less than IDR 4,500,000 72 0.0 1.4 0.0 37.5 61.1
IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.6 49.7 49.0
More than IDR 11,000,000 67 0.0 1.5 1.5 47.8 49.3
BD03: Smartwatch Brand
Samsung 149 .7 .7 .7 46.3 51.7
Sony 66 0.0 0.0 1.5 42.4 56.1
Mito 12 0.0 0.0 0.0 41.7 58.3
0.3 0.7 0.7
46.3 52.0
0.0
50.0
100.0

Objectives Factor – Trend / Fashion
28
 Quality is slight different with Price, 58.8% of the respondent agree that Trend / Fashion is one of the objective factor
that respondents moderately will buy Smartwatch and only 1.4% of respondent who will not at all buy Smartwatch.
Total
Not at all will
buy
Slightly will buy
Somewhat will
buy
Moderately will
buy
Exteremely will
buy
Total 296 1.4 8.1 2.4 58.8 29.4
BD01: Gender
Male 168 2.4 7.1 2.4 55.4 32.7
Female 128 0.0 9.4 2.3 63.3 25.0
BD02: Age Group
20 - 29 years old 137 2.2 8.8 2.2 51.8 35.0
Less than IDR 4,500,000 72 1.4 11.1 2.8 48.6 36.1
IDR 4,500,001 - IDR 11,000,000 157 1.9 7.6 2.5 59.2 28.7
More than IDR 11,000,000 67 0.0 6.0 1.5 68.7 23.9
Samsung 149 2.0 6.7 2.7 65.1 23.5
Sony 66 0.0 6.1 3.0 51.5 39.4
Mito 12 0.0 16.7 0.0 41.7 41.7
1.4 8.1 2.4
58.8
29.4
0.0
50.0
100.0

Objectives Factor – Prestige
29
 Prestige factor considered respondent moderately will buy at 50%.
Total
Not at all will
buy
Slightly will buy
Somewhat will
buy
Moderately will
buy
Exteremely will
buy
Total 296 5.4 23.0 4.4 50.0 17.2
BD01: Gender
Male 168 6.5 22.0 4.8 47.6 19.0
Female 128 3.9 24.2 3.9 53.1 14.8
BD02: Age Group
20 - 29 years old 137 7.3 20.4 6.6 47.4 18.2
Less than IDR 4,500,000 72 9.7 20.8 6.9 41.7 20.8
IDR 4,500,001 - IDR 11,000,000 157 5.1 25.5 3.8 51.0 14.6
More than IDR 11,000,000 67 1.5 19.4 3.0 56.7 19.4
Samsung 149 4.0 22.1 4.7 59.1 10.1
Sony 66 4.5 21.2 4.5 43.9 25.8
Mito 12 8.3 25.0 8.3 16.7 41.7
5.4
23.0
4.4
50.0
17.2
0.0
50.0
100.0

Objectives Factor – Feature
30
 Feature is one of the objectives factor that extremely would be bought by respondents with 51.4%.
Total
Not at all will
buy
Slightly will buy
Somewhat will
buy
Moderately will
buy
Exteremely will
buy
Total 296 1.0 0.7 0.3 48.3 49.7
BD01: Gender
Male 168 1.8 0.0 0.6 47.6 50.0
Female 128 0.0 1.6 0.0 49.2 49.2
BD02: Age Group
20 - 29 years old 137 1.5 1.5 0.0 43.8 53.3
Less than IDR 4,500,000 72 2.8 2.8 1.4 44.4 48.6
IDR 4,500,001 - IDR 11,000,000 157 0.6 0.0 0.0 49.7 49.7
More than IDR 11,000,000 67 0.0 0.0 0.0 49.3 50.7
Samsung 149 2.0 1.3 0.0 49.7 47.0
Sony 66 .0 .0 .0 45.5 54.5
Mito 12 0.0 0.0 0.0 50.0 50.0
1.0 0.7 0.3
48.3 49.7
0.0
50.0
100.0

Objectives Factor – Colours and Design
31
 Respondent choose that colours and design is quite important of objectives factor for Smartwatch Brand so respondent
moderately will buy with 61.5%.
Total
Not at all will
buy
Slightly will buy
Somewhat will
buy
Moderately will
buy
Exteremely will
buy
Total 296 1.0 3.4 2.4 61.5 31.8
BD01: Gender
Male 168 1.8 4.2 4.2 57.7 32.1
Female 128 0.0 2.3 0.0 66.4 31.3
BD02: Age Group
20 - 29 years old 137 1.5 2.2 2.9 62.0 31.4
Less than IDR 4,500,000 72 2.8 2.8 5.6 52.8 36.1
IDR 4,500,001 - IDR 11,000,000 157 0.6 3.2 1.9 64.3 29.9
More than IDR 11,000,000 67 0.0 4.5 0.0 64.2 31.3
Samsung 149 2.0 2.7 2.0 64.4 28.9
Sony 66 .0 3.0 3.0 65.2 28.8
Mito 12 0.0 8.3 0.0 50.0 41.7
1.0 3.4 2.4
61.5
31.8
0.0
50.0
100.0

Important Factors of Choosing Future Smartwatch Brand
Q. What factors that become your consideration when you will buy Smartwatch Brand in future? [Multi Choise]
32
• Quality is the most important factors that considered by 67.2% of respondents when choosing their future smartwatch
brand. Next, followed by Hi Tech Operations System and Price which accounts 54.4% and 52.7% respectively.
Total
Follow
trends
Price Quality
Easy to be
found
Modern
model
Easy to be
used
Comforta
ble usage
Could
update
recent
news
easily
Hi Tech
operation
system
Highly
recomme
nded by
people
Support
daily
needs
Multifunct
ion
Connecte
d with
smartpho
ne
Attractive
colours
Unique
design
Attractive
features
Has good
specificati
ons
Just
curious
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 296 27.7 52.7 67.2 6.8 34.1 33.4 45.6 34.8 54.4 4.4 40.2 52.0 48.0 11.8 26.4 35.5 38.2 1.7
BD01: Gender
Male
168 26.8 51.2 67.3 6.5 34.5 33.3 44.6 31.0 57.1 3.0 41.1 50.6 48.2 8.9 26.2 38.1 42.3 1.8
Female
128 28.9 54.7 67.2 7.0 33.6 33.6 46.9 39.8 50.8 6.3 39.1 53.9 47.7 15.6 26.6 32.0 32.8 1.6
BD02: Age Group
Less than 20 years
old
21 42.9 61.9 66.7 4.8 33.3 23.8 47.6 42.9 47.6 0.0 19.0 23.8 42.9 9.5 9.5 19.0 19.0 0.0
20 - 29 years old
137 29.2 57.7 70.8 10.9 38.0 29.9 45.3 32.1 53.3 5.8 36.5 50.4 42.3 16.1 33.6 36.5 43.1 2.2
30 years old and
over
138 23.9 46.4 63.8 2.9 30.4 38.4 45.7 36.2 56.5 3.6 47.1 58.0 54.3 8.0 21.7 37.0 36.2 1.4
BD03: Monthly
Household Income
Less than IDR
4,500,000
72 26.4 55.6 66.7 8.3 29.2 30.6 41.7 33.3 48.6 5.6 27.8 40.3 33.3 13.9 23.6 31.9 33.3 2.8
IDR 4,500,001 - IDR
11,000,000
157 27.4 49.7 66.9 6.4 33.1 35.0 44.6 35.7 56.1 5.1 43.3 54.8 52.2 11.5 27.4 36.3 39.5 1.3
More than IDR
11,000,000
67 29.9 56.7 68.7 6.0 41.8 32.8 52.2 34.3 56.7 1.5 46.3 58.2 53.7 10.4 26.9 37.3 40.3 1.5
27.7
52.7
67.2
6.8
34.1 33.4 45.6 34.8
54.4
4.4
40.2 52.0 48.0
11.8
26.4 35.5 38.2
1.7
0.0
50.0
100.0

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and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 120,000 members
panel with various segmentations across Vietnam.
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The copyright of this report belongs to W&S Joint Stock Company. The results (analyzing, wording, data, tables and graphs) of this
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