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Priceit
1. Price It
Have access to up-to-date
prices of products and
services to be smarter
consumers
Micro-workers supply the
latest price information
2. Problem
How to have access / find the most up-to-date
prices for products and services in developing
countries?
Food
Gas
Car repair
Hair dresser
etc
3. Problem
No place to go to find price information in
developing countries
People want to be smarter and educated shoppers
Why should a consumer buy things / pay for services at a
higher price than they are?
Prices are not stable and the person in the middle is
taking advantage
Difficult to conduct extensive research on prices
Who can do the research? How long will it take? How
much will it cost?
Discussion forums on deals and coupons are rare
4. Solution: Price It
• Micro-workers submit the latest price
information
• Price It is a price query system that allows
shoppers or companies to find up-to-date and
real-time prices of products and services
• Prices are accessible through the web, mobile
apps (different platforms), SMS and Voice to
reach a wide audience
5. Advantages
• Users can find reliable price information quickly
• Shoppers can find best prices and avoid getting
overcharged
• Companies can conduct basic price research on
the ground easily without setting up an
infrastructure
• Micro-workers can participate easily via SMS
on their feature phones
• No need for an app through a smartphone, though
an app front-end can be easily made to support the
system
6. How It Works
Example: Price of Fish
Location, Subscription
type of Date: 3/3/2012
possible
products /
services
Query: pharmais the
Query: What dakar
price of tuna in Dakar?
Micro-workers Users /
Server Companies
Pharma X in Dakar is Answer: X is open from
open from 8 am Price of
Submission - to 11 8 Answer: The average
am to 11 pm on
pm on -Sunday
fish Tuna price of tuna is $5 in
Sunday 3/3/2012
3/3/2012 Dakar on 3/3/2012
Lowest
SMS Web, mobile Average
app, SMS or Highest
Voice Price
7. How It Works: Users
• Users submit price queries of products or services
via web, mobile apps, SMS or using voice
• Prices are organized by categories and locations at
different levels of granularity (neighborhood, city,
country)
• On the web and in the mobile app prices are mapped
to increase visibility and graphs are accessible for
specific periods of time
• Users can send one-time queries or subscribe to
receive regular prices by SMS / Voice
Checking the reliability of
Stable and Empowered data by calling users and
lower prices consumers sending alerts through
apps and the web
8. How It Works: Micro-workers
• Micro-workers opt in to become reporters
• They select categories of products / services and
locations they want to cover
• Selections are validated or some are proposed
• Micro-workers send daily prices and receive
payments by SMS
• Some micro-workers receive regular requests
for price submissions to cross-check the
reliability of the submitted prices
Small payments Checking the reliability
to improve live of data with cross-
submissions
9. Revenue Model
• Premium SMS / Voice for users (one-time
queries) and subscriptions
• Sponsored advertising in SMS / Voice
• For each SMS received on the network, the operators
generally allow 2 SMS to be sent back
• Sponsored campaigns
• E.g., save energy, how to pay less for your phone bill
• Web site with advertising and premium service to
access to more specific data
• Selling the data and base of users to consumer
associations, market research firms, government
agencies etc (with respect of privacy)
10. What we did already?
• The presented idea extends on an app we
developed
• We developed an app called Yaboy that
crowdsources the price of fish in Senegal
• Micro-work has the potential to make this idea
successful
http://youtu.be/2VrkPJz3gkI