1. Youtube marketing facts
In this file, you can ref free useful materials about youtube marketing
facts and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video is everywhere. It is one of the great tools to communicate with
your customers and provide support for other online communications. If
you want to succeed online, you need to have a proper video marketing
strategy. And, to prove that it’s not just a fad but a golden marketing
opportunity, we’ve prepared a handy list of 23 tweetable video
marketing facts for you.
Learn, click and share.
1. In November 2013, 189.2 million Americans watched 47.1 billion
online videos with 26.8 billion total video ad views. Tweet This
Source: Comscore
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2. 2. The number of US digital video viewers will rise by more than 22
million in the next for years, reaching 204.6 million in 2017. Tweet
This
Source: Emarketer
3. Cisco predicts that by 2017 internet video traffic will account for
69% of all consumer internet traffic worldwide. Tweet This
Source: Cisco
4. Digital video advertising took in $1.3 billion in revenue during the
first six months of 2013. Tweet This
Source: IAB
5. In 2013, advertisers around the world will spend about $5.60
billion just on YouTube. Tweet This
Source: Emarketer
6. 94% of marketers use YouTube to distribute video while 87%
share them to Facebook. Tweet This
Source: ReelSEO
7. Nearly 20% of the audience that starts watching a video clip will
abandon it within the first 10 seconds. Tweet This
Source: Visible Measures
8. Videos that are 15 seconds or shorter are shared 37% more often
than those that last between 30 and 60 seconds. Tweet This
Source: Jung Group
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3. 9. Professionally produced video optimized for ecommerce
outperforms user-generated video by 30%. Tweet This
Source: Comscore
10. 80% of Internet users recall watching a video ad on a website
they visited in the past 30 days. Tweet This
Source: Online Publishers
11. 1 in 2 consumers say that YouTube videos have influenced a
purchase decision. Tweet This
Source: Walker Sands
12. About 57% of consumers said that product videos make them
more confident in a purchase. Tweet This
Source: MediaPost
13. Online retailer Bizchair saw 33% of online sales came from the
13% of site visitors who viewed video. Tweet This
Source: Stores.org
14. A company found that shoppers were 144% more likely to add
product to cart if they viewed videos on that page. Tweet This
Source: Internet Retailer
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4. 15. Posts with videos attract 3 times more inbound links than plain
text posts. Tweet This
Source: MOZ
16. Video SEO is 53 times more likely to produce a first-page search
result than traditional techniques. Tweet This
Source: Search Engine Watch
17. Almost 93% of marketers are engaged in video marketing and
communications. Tweet This
Source: Business.com
18. 70% of marketers are optimizing video for SEO purposes. Tweet
This
Source: ReelSEO
19. 51.9% of marketing professionals worldwide cite video as the
type of content with the best ROI. Tweet This
Source: Emarketer
20. 82% of marketers say that video marketing has had a positive
impact on their business or organization. Tweet This
Source: ReelSEO
21. One out of four marketers use video in email campaigns. Tweet
This
Source: Emarketer
22. 43% of marketers cite lack of available video content as their
reason for not using video in email campaigns. Tweet This
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5. Source: Emarketer
23. 60% marketers believe that video in email campaigns improves
conversions. Tweet This
Source: ReelSEO
If there’s one universal theme we can see from these stats, it’s that the
important of video marketing will continue to grow for the forseeeable
future.
What are you doing to optimize the ROI of your video strategies?
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
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6. your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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7. Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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