Social Recruiting in Africa By Segun Akiode, ACIPM The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use. Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.

1. Segun Akiode, ACIPM
@segunakiode
www.segunakiode.com
SOCIAL RECRUITING
IN AFRICA

2. Social Media Overview
© Crescita Consult 2016
2

3. Overview
 The employment landscape has significantly
changed by the advent of growing technology and
in recent times by the advent social media.
 Social media has significantly changed the way
people communicate at home and at work. In
addition, social media platforms present great
opportunities for businesses today.
 According to Nielsen, internet users continue to
spend more time with social media sites than any
other type of site.
3
© Crescita Consult 2016

4. What is Social Media?
 According to Wikipedia - “Social media are
computer-mediated tools that allow people or
companies to create, share, or exchange
information, career interests, ideas, and
pictures/videos in virtual communities and
networks.”
 On Social Media, the freedom of information
find complete expression as people in virtual
communities are in control of what they
create, share or exchange without restrictions,
limits or boundaries.
4
© Crescita Consult 2016

5. Types of Social Media Platforms
© Crescita Consult 2016
5
Social
Media
Platforms
Social
Networks
Blogs
Instant
Messengers
Micro-
Networks
Content
Communities
Forums &
Aggregators
Social
Knowledge &
Wikis

6. Social Media Statistics
© Crescita Consult 2016
6

7. 7
© Crescita Consult 2016

8. 8
© Crescita Consult 2016

9. 9
© Crescita Consult 2016

10. 10
© Crescita Consult 2016

11. 11
© Crescita Consult 2016

12. 12
© Crescita Consult 2016

13. 13
© Crescita Consult 2016

14. 14
© Crescita Consult 2016

15. 15
© Crescita Consult 2016

16. 16
© Crescita Consult 2016

17. 17
© Crescita Consult 2016

18. 18
© Crescita Consult 2016

19. 19
© Crescita Consult 2016

20. 20
© Crescita Consult 2016

21. 21
© Crescita Consult 2016

22. 22
© Crescita Consult 2016

23. 23
© Crescita Consult 2016

24. 24
© Crescita Consult 2016

25. 25
© Crescita Consult 2016

26. 26
© Crescita Consult 2016

27. Social Media + Recruiting = ???
© Crescita Consult 2016
27

28. What is Social Recruiting?
28
© Crescita Consult 2016
Source: Sarang Brahme via Recruiting Blogs

29. Why Social Recruiting Matters
According to Jobvite, Social recruiting has gone from novel trend to normal
activity, with 93% of recruiters currently using or planning to use social networks
as part of their recruiting efforts (based on their 2014 Social Recruiting Survey).
 Social recruiting saves you money. Posting and sharing job ads on many social
media networks, however, is completely free (except for paid job ads). Plus,
given the viral power of social media, your reach extends exponentially
without costing anything extra.
 Social recruiting helps you build and sustain a strong employment brand. Your
employment brand is critical to your ability to attract and retain star
performers. And today, nothing provides a clearer snapshot of who you are
and what you stand for than social media.
 Social recruiting doesn’t just help you find talent—it helps you find
better talent. Social networks allow you to quickly identify and connect
with people who already share an interest in your company and who
possess the skills you seek faster.
29
© Crescita Consult 2016

30. Social Recruiting Statistics
© Crescita Consult 2016
30

31. © Crescita Consult 2016
31
LinkedIn leads the Pack…

32. © Crescita Consult 2016
32
56% of Recruiters Find Candidates on Social Media

33. © Crescita Consult 2016
33
74% of Recruiters Use Social Media for Employment
Branding…

34. Effective Social Recruiting Strategy
© Crescita Consult 2016
34

35. Effective Social Recruiting Strategy
 Decide What You Plan to Achieve Using Social Media – Talent Sourcing,
Employment Branding, Talent Pipelining, Talent Community, etc.
 Decide Which Social Network to be Active on – It is impossible to be active on
all social networks. Which Social Network are your target audience/talent? Go
with the top 3 – LinkedIn, Facebook and Twitter.
 Draw Up a Social Media Policy to Guide Social Recruiting Efforts – This would
cover use of personal social media profiles or Corporate profiles, who is
authorized to use corporate accounts, frequency of social media posts etc.
 Aim for Social media Engagement and Transparency – be human on social
media and don’t appear as a robot. Let prospective applicants understand
what it is like within your organisation – show them not tell them (use videos,
podcasts, blog posts etc.) Engage your talent community often (use Twitter
chats, LinkedIn Group etc.)
 Remember to Use Social Monitoring Tools – Use Google Alerts, Topsy,
Tweetdeck, etc.
35
© Crescita Consult 2016

36. In Closing…
 Social Media is here to stay or so it seems, and
it can either be a friend or a foe, depending on
its use.
 Hence, every forward looking organization is
expected to embrace social media to support
their talent acquisition efforts.
36
© Crescita Consult 2016

37. About Segun Akiode
 He is a born Teacher; Chemical Engineer turned Talent
Acquisition Specialist and HR Consultant.
 He has HR related experience covering talent acquisition,
HR consulting and HR generalist.
 He has a growing interest in social recruiting and
employer value proposition/employment branding.
 He is the Lead Strategist at Crescita Consult, an
Independent HR Consulting Outfit.
@segunakiode
http://segunkiode.com
37
© Crescita Consult 2016