We all want to make products that are developed with our users’ needs in mind. But when it comes to user research, many teams view it as too time consuming. This leads to usability problems, or worse, spending weeks or months working on features that our audience doesn’t even want or need.
I believe that it doesn’t have to be that way—talking to users doesn’t have to be a time-consuming, formal process led by trained researchers. In this presentation, originally given at Booster 2015 in Norway, I share some “quick and dirty” methods that I’ve used in the past while working on software products and apps. You’ll learn some tips for how you can check in with your own users, which will ultimately help you to develop more useful, usable, and desirable products.
1. No time for user research?
BOOSTER 2015 WORKSHOP
Jenny Shirey
Lead Product Designer, Citrix
March 10, 2015
Methods for creating user-centered products
without holding up the process
2. Practice and learn: 3 methods
What we’ll cover today
Guerilla user interviews Concept speed dating “Cheap & cheerful”
usability testing
3. »» In-depth discussions on each method
»» Details on synthesis (what happens after)
»» How to present the data to your teammates
What we won’t cover
4. »» A taste of user research
»» Hands-on practice
»» Ideas and tips to get you started
What you’ll get out of it
6. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Research done with people who use or would
potentially use your product.
It helps us understand what users want and need.
User research can be done at all stages of the
design and development process. It can be
exploratory, generative, or evaluative.
What’s user research?
7. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Common myths about user research
8. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Myth 1: It takes too much time
9. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Myth 1: It takes too much time
Many methods can be done in just a few days.
User research also saves the team from wasting time
developing features people don’t want, don’t need,
or can’t figure out how to use.
10. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Myth 2: User research must be done
by a trained usability / UX expert
11. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Myth 2: User research must be done
by a trained usability / UX expert
Anyone who is relatively patient and open-minded can
do user research.
You might not get “flawless” results, and you might
miss a few things. But the benefits of learning from
users will outweigh any mistakes you make.
12. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Let’s learn and practice
some user research methods
13. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Method 1:
Guerilla user interviews
http://planet.globalservicejam.org/sites/default/files/gsj14/project/files/DSCF1847_0.JPG
Name credit: Leah Buley, author of “The User Experience Team of One”
14. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
A user interview isn’t just chatting with users.
It’s a series of questions designed to get insights
that will help you make a better product.
What’s a user interview?
15. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
»» To get into our users’ heads
»» To learn more about processes and environments
»» To validate hypotheses
»» To identify pain points, needs, and desires
Why do we do user interviews?
16. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
... what people actually do
... whether people will really use your product
... how people will use your product
To get these insights, you’ll have to observe
actual behaviors.
User interviews won’t tell you...
17. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Ask questions you’ve
prepared ahead of time
based on what you want
to find out
3 Ideally, pair up so one
person can take notes,
or record the session
4Go to a place where
you’ll find people
similar to your
target audience
1 Plan to spend
about 15-30
minutes talking
to each person
2
The basics
18. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
3-4 hours
2-4 hours
2-4 hours
1 hour
Prepare questions; choose a place to find people
15- to 30-minute interviews with at least several people
Synthesize the data
Informal read out with team
Total time: 2 days
Timeline
19. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Tips
20. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Be open-minded; don’t assume
Instead of “You store your files in a folder on your desktop, right?”
Try: “Where do you store your files?”
1
21. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
2
Get them to tell stories
“Tell me about the last time you...”
“Can you tell me more?”
“I’d love to hear about your process for...”
22. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
3
Don’t be afraid of silence
Sometimes people need time to think
23. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Demo
My goal: to learn about the participant’s
morning routine and identify potential
areas for improvement
24. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
1. Find a partner
2. On your own, write down some questions you want to ask
about your partner’s morning routine (2 minutes)
3. Interview your partner – one of you is the interviewer,
the other is the participant (4 minutes)
4. Switch roles (4 minutes)
Practice (10 minutes)
25. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Debrief
26. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Method 2:
Concept speed dating
Photo: Michael Dean
27. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Showing one or several early-stage concepts to
potential users to get feedback.
You can show sketches, storyboards, videos,
or prototypes.
The lower the fidelity, the more likely that people
will focus on the concept.
What is concept speed dating?
28. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
»» To gauge whether an idea makes sense and seems
useful for our target audience
»» To get qualitative feedback about a concept so
that we can improve it
»» To get a sense of whether it’s worth moving
forward with a concept or feature
Why do it?
29. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Lauren Chapman
www.lchapmandesigns.com
Sample concept
30. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Briefly explain the
concept and ask
“what do you think?”,
then listen
3 Ask questions to
prompt for more
info or make sure
you understand
4Sketch out some
concepts (stick
figures are fine!)
and write the story
1 Show concepts
to participants
in person or with
screen sharing
2
The basics:
31. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
1-3 hours
1-2 hours
1 hours
1 hour
Sketching concepts
Finding 3-5 people and showing them the concepts
Pull together feedback
Informal read out with team; deciding how to iterate
on concepts
Total time: 1 day
Timeline
32. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Tips
33. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Introduce the concepts in a neutral way
“My team wanted me to show this to you”
1
34. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Play “psychologist” and
answer questions with questions
If the participant says, “how would this work”,
you can ask “how would you like it to work?”
2
35. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Focus on whether the participant finds
the concept useful, not just “I like it”
3
36. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Don’t get into marketing mode
Your job is learn, not to sell the product
4
37. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Demo
38. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
1. Find a partner
2. Review the concept and questions on your sheet (2 minutes)
3. Explain the concept to your partner and ask questions.
You can use the sample questions to get started. (4 minutes)
4. Switch roles (4 minutes)
Practice (10 minutes)
39. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Debrief
40. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Method 3:
“Cheap & cheerful”
usability testing
41. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
A participant is shown something (a website,
a mobile app, a clickable prototype, sketches
on paper, etc.) and asked to complete some
typical tasks.
The moderator prompts the participant to
“think out loud” and observes how the participant
uses the prototype and any issues.
What is usability testing?
42. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
»» To learn whether people have problems using our app/
website/product
»» To find out whether a design is working before spending a lot
of time and effort on coding it
»» To learn whether a message is clear or confusing
Why do we do usability testing?
43. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Things you can test...
NetworkDevices Settings On/Off
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Paper prototypes Wireframes High-fidelity prototypes
Existing products
44. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
The basics:
Find 3-4 users to
test with
3
Ideally, pair up with
an observer. Record
the session (audio
and screen)
Ask users to complete
the tasks. Observe what
they do (don’t help
them). Remind them to
think out loud.
4 5Decide what you’ll
show; if needed,
create prototype
1 Write a script with
a few key tasks
2
45. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
2 hours
1-4 hours
2 hours
1 hour
Total time:
*Designs have to be complete and show all screens needed; this can take extra time
1-2 days
Write basic script with key tasks
Create a prototype using static screens and hot spots*
30-minute tests with 3-4 people
Debrief with team and decide what to change
Timeline
46. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Tips
47. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Be careful not to “lead” the user
Instead of “That was easy wasn’t it?”, say “How was that?”
Try to maintain neutral body language and facial expressions
1
48. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Observe what the participant does
and doesn’t do, and where they have issues
Don’t help them (unless absolutely necessary to finish the study)
If they ask how to do something,
say “How do you think you would do that?”
2
49. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
If the participant is quiet,
ask what they’re thinking
3
50. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Verify your assumptions
with the participant
“I noticed that you tried to tap this icon. What were you expecting?”
4
51. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Demo
52. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
1. On your own, choose an app on your phone to test.
2. Decide on 3 tasks you want your partner to do. Write them
down. (5 minutes)
3. Give your partner your phone and go through your script
and tasks (5 minutes)
4. Switch roles (5 minutes)
Practice (15 minutes)
53. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Debrief
55. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
1. Get the data out of your head
Use post-its, whiteboards, or just pen and paper
2. Listen to the recordings if needed to grab quotes
3. Use structure to frame the data
4. Share findings with your team; use images and quotes
to make the data more compelling.
What do you do afterward?
56. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Say
Do
Think
Feel
Sample structure
57. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Testing resources
Invision app
Very easy to upload screens and add hotspots
Turn on “user testing mode” to make the hotspots invisible
Can test on mobile or computer
Usertesting.com
Must have a prototype or app that can be viewed with a link
(web or mobile)
Studies can be moderated (best results) or unmoderated
58. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Testing resources
Gotomeeting Free
free.gotomeeting.com
Voice, video, and screen sharing with up to 3 people
Screenflick
www.araelium.com/screenflick
Recording on a Mac ($29)
59. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Keep in mind
60. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
User research isn’t about people telling you
what to make; it’s about learning, gaining empathy,
and identifying potential needs
61. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Getting into a habit of talking to a few users
at regular time intervals makes it less intimidating
and easier to fit into your dev cycle
62. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Make sure there’s a process to take action
based on what you find out!
63. Booster 2015 workshop // No time for user research?
METHOD 1: GUERILLA INTERVIEWS METHOD 2: SPEED DATING METHOD 3: USABILITY TESTING WRAPUPINTRODUCTION
Jenny Shirey // Lead Product Designer // Citrix
Where you can learn more
Don’t Make Me Think
Steve Krug
Interviewing Users
Steve Portigal
The User Experience
Team of One
Leah Buley