4. • Health claims – actual or not
• Population medication
• Gluten is evil
• Ever changing Food Safety Legislation
• Tom, Dick, or Harriet Bakery on Facebook
Market Trends
5. Where is the love?
• Decline of packaged white sliced bread
• Rise in Supermarket in-store bakery popularity
• Farmers Markets and craft bakeries
Friday Jul 18, 2014
Supermarkets take big slice off price
of a loaf
as store wars beginThe bread wars have
begun.
From today, Countdown shoppers will be
able to buy a loaf of Homebrand
bread for $1.A Pak 'n Save email to customers
promised sliced bread for "under
$1".
6. Return of the craft
• Mills raising the bar
• Milling bakeries
• Consumer accepted colour
o C.O.A.s
o Traceability
o Competitions
8. • On the endangered species list
• Attracting people to and keeping them in
and engaged with the industry
• Knowledge & skill vs the Government
o If you can’t do anything else…
o Peoples perception
• Salary & position expectation vs reality
15. Looking forward
• Collaboration and knowledge sharing
• We’re a small industry (realistically) so why not be a close knit
one?
• Conference attendance
• Exchange programme