1. Adventure Works: The ultimate source for outdoor equipment
Taco Bell
2015 Business Proposal
Mitchell Jaques
ECO/561
November 18, 2014

2. Executive Summary
• Monopolistic Competition
 No Barriers for Entry/Exit
 Competitors
• The Opportunity
 Pioneering the Gluten-Free Revolution
• The Potential
 Reduced overhead costs
 Increased customer satisfaction
• Product Differentiation
 Non-Pricing Strategies

3. What We’ll Cover
• Current Global Economic Conditions
• -Gluten Free Trend
• -Risk Factor
• -Cost Analysis of production vs. potential sales
• -substitutes availability
•
• Local Economic Conditions
• -Good for opportunistic expansion
• -Rising analysis

4. Our Current Products
• Healthy Choices
 Chicken Cantina
Bowl, Pintos ‘n
Cheese, Mexican
Rice, and the
Tostada
 Fresco Menu
• What were lacking
 Gluten-free tortilla
chips
 Gluten Free Tortillas

5. Sales Research
• Customers
 Sales in America of food untainted by gluten
are forecast to grow by a further 61% by 2017,
with similar increases expected in other rich
countries.
 27% of first-time customers have become
repeat customers
 Fifty percent of adults wished more ethnic
dishes were available at moderately priced
restaurants and 40 percent wished they were
available at fast food places.

6. Costs of Return on Investment
Projections
• Costs
• ROI
0
20
40
60
80
'06 '07 '08 '09
Costs
ROI
Costs
ROI

7. Strategy and Schedule
• Strategy
 Tactic #1
 Tactic #2
 Tactic #3
• Schedule
Adopt plan
3Q05
Implement
4Q05
Evaluate
3Q06
Adjust
4Q06

8. Terms and Conditions
• Terms and conditions #1;Taco Bell Reserves no
official statement on this proposal

9. Questions and Answers