Darrell Cavens - Clear vision for the future

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Darrell Cavens - Clear vision for the future

  1. 1. Focus – Clear Vision for the Future Darrell Cavens, Founder/CEO
  2. 2. Daily Deals for Moms, Babies and KidsOur team is obsessively focused on delivering a ‘wow’ experience everymorning at 6am.
  3. 3. Idea  Launch in 3 MonthsWe picked a market where we saw an opportunity and ran at it very quickly.How we got here• Started October 2009• Site launched January 2010• And Now: – 300+ employees – 4 locations (Seattle, Nevada, Ohio, London) – 5+ Million membersWhy we focused• Two of us with Kids – seeing how much product was showing up at our houses• Fragmented Market• Existing retailers were not delivering “wow!”• Viewed as “niche” by many• Massive market potential
  4. 4. Why Focus on Mom?We found an audience this is passionate and we obsessively focus onwhat matters to her.
  5. 5. Clear Focus on the End-Goal Our metrics driven approach means we look at how mom is interacting with everything we do – and we spend our time on what she cares about.MEMBER ACQUSITION ACTIVATION REPEAT
  6. 6. Focus On Delivering Each Brand EverydayFocus requires drilling down into the details of each key initiative.
  7. 7. What Are We Focused on Now?We Have 3 Major Initiatives for 2012 1 2 3 CUSTOMER MORE SHIP FASTER EXPERIENCE MERCHANDISE
  8. 8. Thank You

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