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Darrell Cavens - Clear vision for the future
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Darrell Cavens - Clear vision for the future

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  • 1. Focus – Clear Vision for the Future Darrell Cavens, Founder/CEO
  • 2. Daily Deals for Moms, Babies and KidsOur team is obsessively focused on delivering a ‘wow’ experience everymorning at 6am.
  • 3. Idea  Launch in 3 MonthsWe picked a market where we saw an opportunity and ran at it very quickly.How we got here• Started October 2009• Site launched January 2010• And Now: – 300+ employees – 4 locations (Seattle, Nevada, Ohio, London) – 5+ Million membersWhy we focused• Two of us with Kids – seeing how much product was showing up at our houses• Fragmented Market• Existing retailers were not delivering “wow!”• Viewed as “niche” by many• Massive market potential
  • 4. Why Focus on Mom?We found an audience this is passionate and we obsessively focus onwhat matters to her.
  • 5. Clear Focus on the End-Goal Our metrics driven approach means we look at how mom is interacting with everything we do – and we spend our time on what she cares about.MEMBER ACQUSITION ACTIVATION REPEAT
  • 6. Focus On Delivering Each Brand EverydayFocus requires drilling down into the details of each key initiative.
  • 7. What Are We Focused on Now?We Have 3 Major Initiatives for 2012 1 2 3 CUSTOMER MORE SHIP FASTER EXPERIENCE MERCHANDISE
  • 8. Thank You