• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SEO for Ecommerce Today
 

SEO for Ecommerce Today

on

  • 891 views

Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.

Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.

Statistics

Views

Total Views
891
Views on SlideShare
887
Embed Views
4

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 4

http://www.search-mojo.com 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Example of WelchAllynEKG machine: http://www.akwmedical.com/catalog/ekg-machines/welch-allyn-cp100-interpretive-ekgAnd a toaster: http://www.amazon.com/Hamilton-Beach-Slice-Metal-Toaster/dp/B004LZQJLEExample of Perio.org issue with Panda Update (3/23)
  • Example: https://www.google.com/search?sourceid=chrome&ie=UTF-8&q=google+webmaster+tools#hl=en&sugexp=cqn%2Cfixedpos%3Dfalse%2Cboost_normal%3D40%2Cboost_high%3D40%2Ccconf%3D0.95%2Cmin_length%3D2%2Crate_low%3D0.015%2Crate_high%3D0.015&gs_nf=1&tok=sh7f48eXk6XJqcsO_zN0nA&pq=google%20webmaster%20tools&cp=21&gs_id=3g&xhr=t&q=hamilton+beach+2+slice+toaster&pf=p&safe=off&sclient=psy-ab&oq=hamilton+beach+2+slic&aq=0&aqi=g4&aql=f&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&fp=678d7b5b459d50f0&biw=1366&bih=667Example 2:

SEO for Ecommerce Today SEO for Ecommerce Today Presentation Transcript

  • SEO FOR ECOMMERCE TODAY JANET DRISCOLL MILLER MAY 22, 2012
  • ABOUT SEARCH MOJO• Search engine marketing firm founded in 2005• Specialize in: – Search engine optimization – Search engine advertising – Social media advertising – Online reputation management – Analytics• Located in Charlottesville, Va. – Charleston, SC office opening Summer 2012 SEARCH-MOJO.COM
  • OUR CLIENTS SEARCHMOJO.COM
  • WHAT IS SEARCH ENGINE MARKETING(SEM)?• Search Engine Optimization (SEO) – Act of improving “natural” result rankings on search engines via tactics that adjust elements that are important to search engine algorithms• Pay Per Click Advertising (PPC) – Also known as “sponsored results”, advertising that appears to the top, bottom, or side of search engine natural results – Typically cost is generated on a “pay-per-click” model, where advertiser pays for each click a searcher makes on an ad, vs. the traditional online marketing method of “cost per impression”. SEARCH-MOJO.COM
  • ANATOMY OF SEARCH RESULTSGOOGLE SEARCH-MOJO.COM
  • HOW SEARCH ENGINESORGANIC RANKINGS WORK SEARCH-MOJO.COM
  • HOW A BOT INDEXES A WEBSITE• Follows links through the website• May index several pages at a time and come back often• Sometimes bots visit several times per day Website B Website A Website C Page 1 Page 2 Page 2a SEARCH-MOJO.COM
  • HOW THE SEARCH ALGORITHMS WORK• Complex mathematical equation• Used to rank websites around a search term in the search engine• Key factors include: – How often keyword appears in page content – Quantity and quality of links pointing to site – Age of the website or page• Result is a position in the search engine result page (SERP) SEARCH-MOJO.COM
  • WHY IS SEO IMPORTANT? SEARCH-MOJO.COM
  • WHO IS RESPONSIBLE FOR SEO?• Answer: It depends! – Marketing – IT• Both play a pivotal role in the success of SEO• Marketing must make SEO part of its plan SEARCH-MOJO.COM
  • THE 4 BASIC COMPONENTS OF SEO• Keyword Research – Select good keywords – Not too broad (“shoes”), not too specific (“Asics Gel 2010 running shoes”)• Content Editing – Include the keywords in the text of the website – Keyword Density: percentage of times that a keyword appears in page text – Site structure • Certain technologies can “block” search engine bots• Inbound links – Serves as a measure of site “popularity” on a subject• Social Media Monitoring – Tweets count as inbound links – Find new sites to link from – Social profiles and Google Plus SEARCH-MOJO.COM
  • INFLUENCE OF SOCIAL MEDIA ON SEO• Google Search Plus Your World – Shows personal results by default – Based on your “social circle”• New thoughts on what constitutes “popularity” or “expertise” – We used to share things through links on blogs/websites – Now we share info via social media SEARCH-MOJO.COM
  • WHAT ABOUT THIS INDUSTRY?• Recent Updates: – Panda and Penguin• Penalize sites for duplicate content – Watch your site rankings closely• To fix: – Edit content – Claim ownership – Differ it somewhat in verbiage from site to site SEARCH-MOJO.COM
  • WHAT ABOUT THIS INDUSTRY?• Rich Snippets – GREAT to enhance click through and visibility – Does NOT improve rankings – Add code around current page content to enable• Shopping Results – Create FREE Google Merchant account to enable www.google.com/merchants SEARCH-MOJO.COM
  • WHAT CAN YOU DO TODAY?• Create a Google Plus profile – Create other social profiles – Link them up on your Google Plus profile• Get in the Google Shopping Results!• Use Rich Snippets• Monitor your results closely• Google Webmaster Tools www.google.com/webmasters/tools/ SEARCH-MOJO.COM
  • CONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook: www.facebook.com/SearchMojo SEARCH-MOJO.COM