#NOEW2016 - Local + Social like Peanut Butter & Chocolate 3-15-2016
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Presented to New Orleans Entrepreneur Week #NOEW2016 on March 15th 2016. This presentation talks about the importance of connection between local search efforts and social media. After a review of social channels and what's happening where, this presentation looks at ways that businesses can start to use their social media to look more like a big brand. And, by including their Name, Address and Phone Number in social channels can reinforce the "place" in which they are most likely to do business. With a focus on development of brand authority, customer targets and pay-to-play social engagement we develop a case for the local business to get more social.
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#NOEW2016 - Local + Social like Peanut Butter & Chocolate 3-15-2016
- 1. Confidential, Property of Search Influence, LLC © 2016 LOCAL + SOCIAL: LIKE PEANUT BUTTER AND CHOCOLATE Will Scott CEO & Co-Founder New Orleans Entrepreneur Week @searchinfluence #NOEW2016
- 2. SEARCH INFLUENCE Helping customers successfully market online since 2006. Search Influence 90 full and part-time employees 120 contract writers Google AdWords & Analytics Certified Staff Google Certified Partner Reputation 2011 Inc. 500 honoree 2013 Inc. Hire Power Winner Recognized leader in search and social for local business Two decades in online media Best Places to Work, 2014 ABOUT @searchinfluence #NOEW2016
- 3. ● Helping businesses succeed online since 1994 ● Started Search Influence in 2006 with wife and COO Angie Scott ● 10-years in business at SI ● 30,000 clients and 47 resellers served ● @w2scott WILL SCOTTABOUT ME @w2scott #NOEW2016
- 5. IN THE BEGINNING, THERE WAS THE BOOK.
- 6. NOW 85%OF CONSUMERS USE THE INTERNET TO FIND LOCAL BUSINESSES. SOURCE: 2012 Study by SearchEngineLand.com@searchinfluence #NOEW2016
- 7. 2.13 BILLION PEOPLE ARE ON SOCIAL NETWORKS. http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/ @w2scott #NOEW2016
- 8. 74% OF ONLINE ADULTS USE SOCIAL MEDIA. http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/ @searchinfluence #NOEW2016
- 9. 23%OF ONLINE ADULTS USE TWITTER. @w2scott #NOEW2016
- 10. 25%OF ONLINE ADULTS USE LINKEDIN. @searchinfluence #NOEW2016
- 11. 28%OF ONLINE ADULTS USE INSTAGRAM. @w2scott #NOEW2016
- 12. 31%OF ONLINE ADULTS USE PINTEREST. @searchinfluence #NOEW2016
- 13. 72%OF ONLINE ADULTS USE FACEBOOK. @searchinfluence #NOEW2016
- 14. 1,550,000,000
- 15. @searchinfluence
- 16. 25% OF ALL BUSINESS OWNERS: “SOCIAL MEDIA HELPS ME KEEP MY CUSTOMERS.” @w2scott #NOEW2016
- 17. ONLY 41%SEE A RETURN ON INVESTMENT FROM THEIR SOCIAL MEDIA EFFORTS. SOURCE: http://screenwerk.com/2015/05/20/unchanged- 60-of-smbs-still-say-no-roi-from-their-social-media-efforts/@searchinfluence #NOEW2016
- 19. OVERALL RANKING FACTORS SOURCE: David Mihm, 2015 Local Search Ranking Factors @searchinfluence #NOEW2016
- 20. ERIC SCHMIDT SAYS: "BRANDS ARE HOW YOU SORT OUT THE CESSPOOL". @w2scott #NOEW2016 http://si.ly/localbrandbuilding
- 21. KEY INFORMATION ABOUT YOUR BUSINESS MUST BE ACCURATE AND ACCESSIBLE. @searchinfluence #NOEW2016
- 22. TAKE TIME TO BUILD OUT YOUR LISTING BEYOND NAP. SOURCE: Local Search Association & Burke, Inc., “Local Media Tracking Study,” June 2014@w2scott #NOEW2016
- 23. CHANNEL YOUR TARGET CUSTOMER BY THINKING, “WHO BUYS MY PRODUCT OR SERVICE?” SOURCE: 2012 Study by SearchEngineLand.com@searchinfluence #NOEW2016
- 24. • Men or Women? • Age? Marital and family status? • Income? • Location? DEFINE YOUR TARGET MARKET. @w2scott #NOEW2016
- 25. • Like or dislike? • Interests? • Values? • Lifestyle? WHAT MAKES YOUR CUSTOMER TICK? @searchinfluence #NOEW2016
- 26. 2012
- 28. CHOOSE YOUR TARGET NETWORKS. ● Fast-moving consumer goods will perform better on Facebook. ● Twitter is a primarily a news source for its users. ● Pinterest is the place for food- and drink-related products or family and parenting. ● Instagram is mostly female, 18-44. Clothing, accessories and entertainment do well. @w2scott #NOEW2016
- 29. MAKE A PLAN. CREATE GOALS. DO AN AUDIT. BUILD AND IMPROVE. SOURCE: 2012 Study by SearchEngineLand.com @searchinfluence #NOEW2016
- 33. AUTOMATE. AUTOMATE. AUTOMATE. Use Facebook Scheduling to publish content when you want. @searchinfluence #NOEW2016
- 34. AUTOMATE. AUTOMATE. AUTOMATE. For LinkedIn, Google+ and Twitter, try Hootsuite.
- 35. OVERALL RANKING FACTORS HOW AM I DOING ON SOCIAL MEDIA? @searchinfluence #NOEW2016
- 36. TOPSY HOW AM I DOING ON SOCIAL MEDIA? @searchinfluence #NOEW2016
- 37. 5 WAYS TO MAKE SOCIAL MORE LOCAL @searchinfluence #NOEW2016
- 38. #1. PUT YOUR NAP ON ALL THINGS @searchinfluence #NOEW2016
- 41. OVERALL RANKING FACTORSNAP ON YOUTUBE
- 42. OVERALL RANKING FACTORSNAP ON YOUTUBE @searchinfluence #NOEW2016
- 43. NAP ON FACEBOOK @searchinfluence #NOEW2016
- 44. #2. GET YOUR TEAM INVOLVED @searchinfluence #NOEW2016
- 48. OVERALL RANKING FACTORSLIKE LOCAL STUFF
- 49. OVERALL RANKING FACTORSENGAGE LOCAL INFLUENCERS @searchinfluence #NOEW2016
- 51. LOCALIZED ADS
- 52. LOCALIZED ADS
- 53. MAKE SURE TO INCORPORATE THE NEW FACEBOOK PIXEL. @searchinfluence #NOEW2016
- 56. OVERALL RANKING FACTORSNO LONGER OPTIONAL @searchinfluence #NOEW2016
- 57. EVERY DAY, AVERAGE CONSUMER SPENDS 198 MINUTES INSIDE APPS. @searchinfluence #NOEW2016
- 58. EVERY DAY, AVERAGE CONSUMER SPENDS 168 MINUTES ON TV. @searchinfluence #NOEW2016
- 59. OVERALL RANKING FACTORSAPPS VS. TV VIEWING
- 60. 5 NEW THINGS YOU CAN DO IN 2016 @searchinfluence #NOEW2016
- 69. OVERALL RANKING FACTORSBIG MEDIA WANTS YOU
- 70. OVERALL RANKING FACTORSBIG MEDIA WANTS YOU
- 75. 4. MEDIA LINES ARE BLURRED @searchinfluence #NOEW2016
- 78. OVERALL RANKING FACTORSMASHABLE NOT TAGGED AS “SPONSORED”
- 80. FACEBOOK'S AD NETWORK SOURCE: AdWeek, Social Times
- 82. NO SUCH THING AS A FREE LUNCH. PAY- TO-PLAY IS THE FUTURE. @searchinfluence #NOEW2016
- 83. YOU DON'T OWN FACEBOOK
- 85. ADVERTISERS SPEND $54 BILLION ON SOCIAL MEDIA ADS IN 2020 @searchinfluence #NOEW2016
- 87. OVERALL RANKING FACTORSFACEBOOK PROMOTED POST
- 88. OVERALL RANKING FACTORSLINKEDIN SPONSORED UPDATE
- 89. OVERALL RANKING FACTORSPINTEREST SPONSORED PINS
- 90. THANK YOU! -WILL SCOTT wscott@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence Search Influence 935 Gravier St STE 1300 New Orleans LA 70112 (504) 208-3900