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Presented to New Orleans Entrepreneur Week #NOEW2016 on March 15th 2016.
This presentation talks about the importance of connection between local search efforts and social media.
After a review of social channels and what's happening where, this presentation looks at ways that businesses can start to use their social media to look more like a big brand. And, by including their Name, Address and Phone Number in social channels can reinforce the "place" in which they are most likely to do business.
With a focus on development of brand authority, customer targets and pay-to-play social engagement we develop a case for the local business to get more social.