Introduction To Ad Words
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A brief introduction to Google AdWords
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Introduction To Ad Words
- 1. Introduction to [email_address] Google AdWords 30 th Sept 2008 London
- 3. Organic/ sponsored Top positions are not always best value !
- 5. 3. Landing Page Ribbon walk Cancer walk pink ribbon charity walks 1. Ad 2. Keywords 3 key elements
- 6. Identify your audience(s) `Find50` per segment
- 11. Ad Headline & Text to include top Keyword Why click ?/ Who Cares ?
- 14. Lower CPC = more per £ Better CTR with offline PR + Optimisation
- 16. Offline marketing `In the Pink` Profile Results by Medium AdWords Performance – by AdWords, Keyword and Campaign
- 17. Performance - by ad Conversions - by ad Ads deliver high quality results !
- 18. Comments,suggestions welcome…….. [email_address] Thanks:To Bertie and the New Media team at Breast Cancer Care, London. Get a copy of this presentation at: www.find50-marketing.co.uk
Editor's Notes
- How many were at the last presentation that I did ? How many already have adwords 1. Google grants ? 2. Paid accounts ? 3. How many have applications pending ? NB: Later I will be asking 1. what cpc you have and 2. are you using all the grant each day ? Key Message The internet is going to change completely the way charities connect and interact with their audiences. The old (ie 20 th century) way was to build a mass communication machine to mobilise. That model is Broken and is now being supersceded by another. Look at the huge growth in online spending and the Increasing number of people spending more time on line ( over 50% are now women )( eg over 50 women). You are working in Organisations that kinda understand this but they are scared. You are the people to educate and encourage Them. Stop them becoming irrelevant in the modern world. The internet allows individuals to connect. 1. what is it ? 1. I use a show and tell method ie I will show quite a lot of G Adwords screens and afterwards explain 1A. I am going for the 80/20 approach ie trying to cover the top 20% of what you should do which will (hopefully) Give you 80% of the best result possible. ( One problem I find is that there is too much information. It is very easy to get confused with all the well meaning Advice there is out there. The biggest problem is prioritising – mainly what is useful but I should ignore it. ) 2. This presentation can be seen and downloaded at….. Lots of info here. Do not try to take it all in, see 2/3 useful things and look again at the slides later. Too much for just one sitting ( my idea is that whatever your level of knowledge that you get something from this –so do not expect to follow everything. 3. I do not want this to be a monologue. Many here have experience of using adwords so during this presentation I would Like to hear their comments and views – so we can learn more. I would really welcome any input once you have downloaded the Presentation and perhaps used it. 4. Who will be `scribe` for the session ie take notes on any comments or observations that people make. ~~~~~~~~~~