Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

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This presentation by Scott Salkin, CEO and Founder of IDS Technology Marketing, explores the rapid growth of social media and mobile marketing over the last five years, and it's dramatic impact on the business-to-business (b2b) sales and marketing pipeline. See how social media and mobile has impacted everything from B2B lead generation and nurturing to sales enablement and training. And check-out some amazing stats on the proven impact social media and mobile can have on your bottom-line revenue.

Business

A QUICK INTRODUCTION

Scott Salkin
CEO & Founder
IDS Technology Marketing

A full-service sales and
marketing firm dedicated to
helping technology companies
grow - www.idstm.com.

Sold for $1 billion
30M Users ($33/user)
$0 Revenue

Here’s an ugly slide with
way too many bullets…
•  Mobile internet usage will overtake desktops
internet usage in 2014 (Microsoft TAG)
•  +50% of all local Google searches are performed
on mobile devices…27% of all clicks (Microsoft TAG)
•  70% of mobile searches result in action w/in
one hour (Microsoft TAG)
•  Users will wait an average of 5 seconds for
your page to load on their mobile device (Gomez Research)

•  91% of mobile internet access is for social
media or search (Microsoft TAG)

Blogging
Speaking
Posting
Tweeting
Mobile
Advocating
Partnering
Closing

QUESTIONS?

Scott Salkin
CEO & Founder
IDS Technology Marketing

ssalkin@idstm.com
@scottsalkin
LinkedIn.com/in/scottsalkin
480.685.5472

www.idstm.com

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