6 Myths of B2B Marketing...and a Few Truths, Too!

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Originally presented January 8th and 9th, 2013, for the Arizona Technology Council. Scott Salkin, CEO and Founder of IDS Technology Marketing, a business-to-business (B2B) marketing and lead generation firm headquartered in Scottsdale, Arizona, highlights the top six myths in B2B marketing...plus a special "Bonus Myth".

Topics include social media, B2B branding, lead generation, B2B telemarketing and outsourced inside sales, direct mail and print, sales enablement, marketing and sales alignment strategies, and marketing automation.

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6 Myths of B2B Marketing...and a Few Truths, Too!

  1. 1. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing IDS Technology Marketing Dedicated to helping high-tech companies grow. www.idstm.com
  2. 2. MYTH 6: STRATEGY
  3. 3. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com

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