SCG Media Kit 2011


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SCG Media Kit 2011

  1. 1. M e d i a K i t 2 0 1 1
  2. 2. a B O U t S C G SCG | Siddharth Creative Group Inc. is a visual marketing agency specializing in Branding, Interactive, Experiential, and Design coupled with dedicated client service. SCG caters to those companies needing a break-through in their optic communications helping to drive competitive advantage. Our clients want smart, effective creative solutions that are discovered in a collaborative client/agency process. SCG is led by an award-winning creative director, Rahul Siddharth, who has over 15 years of experience and is supported by a creative collective that comes together for your projects. Rahul strives for a unique holistic approach to integrated marketing. His creative passion lies in finding the balance of creative concept, strategy and reality. He excels in taking everyday products and services and shaping them into brands that matter – lifetime brands. His approach emphasizes the creative process while focusing on the critical customer experience, online or offline, to positively impact conversions and ultimately ROI. His background experience includes: strategy, branding, interactive, social media, design, product launches, start-ups, creative consulting, print production, emarketing, web 2.0 strategies, multimedia, motion graphics, photography, video production, advertising, copywriting, marketing, art directing, and project management. Rahul has won seventeen Creative Excellence Awards while working as an Art Director at Grey Advertising, Project Manager at Zoecom, National Creative Director at Bayard Advertising, VP of Interactive at Bernard Hodes Group (Omnicom), Creative Director at Jack Morton Worldwide (IPG), and Executive Creative Director at One Source. He has an MFA in Design and Technology from Parsons School of Design and a BS in Marketing from Fairfield University.
  3. 3. S C G C a P a B i L i t i e S Branding interactive Strategy Advertising, Corporate Websites, Extranets, Product Launches, Identity, Collateral Design Online Applications, Integrated Marketing, eMarketing, iPhone Apps Project Management design Social Media Video Invitations, Look Books, Facebook, YouTube, LinkedIn, Corporate Videos, Web Media Kits, Photoshoots, Twitter, MySpace Integration, Commercials, TV Spots, Brochures Viral ePromotions Radio Spots, Sizzle Video experiential Tradeshow, Event Design & Production, Large Display
  4. 4. C L i e N t L i S t (partial) MATERNITY & BEYOND
  5. 5. 2 0 1 0 P r e V i e Branding, Website, eCommerce & Social Media New Manhattan Charter School Branding, Website, Social Media
  6. 6. 2 0 1 0 L a U N C h e Photoshoot, Website & Mobile Version Branding & Website
  7. 7. 2 0 1 0 L a U N C h e S Branding & Website Branding, Website & Social Media PRIMARY LOGO SHILPA ENTERTAINMENT BRAND GUIDELINES 1
  8. 8. 2 0 1 0 L a U N C h e Website, Web Application, Social MediaFacebook Application & eMail Marketing
  9. 9. 2 0 1 0 L a U N C h e STeachers College, Columbia UniversityBranding, Ad Campaign, Collateral, Trade Show, VideoRich Media Banners & Social Media
  10. 10. 2 0 1 0 L a U N C h e SRiverEastNYC.comBranding, Website, Photoshoot, Signage & Collateral Branding & Website
  11. 11. 2 0 1 0 L a U N C h e SHilton New YorkRestaurant Branding, Signage, MenusPhotoshoot & Window Display HILTON WINDOW BOX DISPLAY HILTON WINDOW BOX DISPLAY CLIENT - PROJECT - VERSION CLIENT - PROJECT - VERSION
  12. 12. r e C e N t w O r K S UN — World Food Day Event Design & Production IS Vodka Specialty Promotions Strategy, Website, eCommerce, Photoshoot, Social Media, Video Shoot & Look Books
  13. 13. r e C e N t w O r K S Branding, Website & Social Media Branding & Interface Design
  14. 14. S t r a t e G yConcept Pitching, Product LaunchesIntegrated Marketing, Project Management “The Economist is Smart Advertising” Media Sales Promotion Warburg Realty NY Campaign “Wealth | Wisdom” Wealth Management Conference
  15. 15. B r a N d i N GAdvertising, Corporate IdentityResearch, Collateral DesignCopywriting, USP DevelopmentValue Proposition Development Atlantic Health Campaign Smart Post Media Kit, Corporate Identity, Website Bernard Hodes Group Integrated Marketing Aventis Ad Campaign
  16. 16. i N t e r a C t i V eWebsites, Extranets, Online ApplicationsRich Media Banners, eMarketing Hertz Interactive CDROM Tumi Asset Management System Hugo BossWoman Website Hilton New York eMarketing
  17. 17. e x P e r i e N t i a LTradeshow, Event Design & Production, Large DisplayInstallation, Site Surveys, Architectural, 3D RenderingsBlueprints, Shop Drawings Verizon Media Wall ShowTime’s Nurse Jackie Twitter Installation 10’ x 20’ Tradeshow Booth with Interactive Kiosks
  18. 18. S O C i a L M e d i aFacebook, Twitter, LinkedIn, YouTubeMySpace integration, Viral FB applicationsiPhone Applications Complexions Facebook & Twitter Solstice Facebook with Viral Fan Acquisition Program Mavi Jeans MySpace (w/Facebook, Twitter, & YouTube)
  19. 19. L a r G e d i S P L a yWindow DisplayCorporate InstallationsStage Design Pfizer InstallationStarChef’s Culinary Congress Stage Flats Ingredients Office Branding
  20. 20. V i d e OStoryboarding, Corporate Videos,Web Commercials, HD VideoEditing & Production, FlashAnimations, Sizzle Videos, Radio,YouTube & Facebook Integration Pfizer Corporate Video Tumi Sizzle Video Clay-mation Animation Hodes Corporate Video
  21. 21. t e S t i M O N i a L S“Rahul has always been able to translate a business need into stellar creative. He has an excellent instinct for online execution of branding challenges, and “Rahul’s team set the tone to make us feel relaxed and comfortable in front understands how to succinctly get a message to a target audience. He’s also of the camera. His professionalism ensured that our time was well spent, a flexible thinker – he can write, create visualizations, and think about UX. and it was a pleasure working with him.” And, he’s funny. You can’t beat funny.” -Kate Christmas, Vice President, Health Care Division, Bernard Hodes Group- Jeremy Shapiro, Senior Vice President, Hodes iQ “Rahul just has the insight and know how to take an idea and bring it to“Rahul is a smart, motivated & creative individual, who puts all of his energy life. He thinks on his feet, reacts quickly and is able to impress just about & enthusiasm into every project. I highly recommend him.” any one with his quick wit and humor. He was an asset to many projects I- Michael Frank, Senior Vice President, One Source VMS worked on & his creative vision was usually the driving force.” -Kate Kelley, Senior Account Executive, One Source VMS“If talent matters, look no further. Rahul is the cream of the crop. He’s in- credibly creative and extremely funny, too. Hire him. You won’t regret it. “Rahul has the unique talent to reach beyond a mere creative solution. His– Madeline Krazit, Corporate Media Manager, Bernard Hodes Group ability to envision how that solution can be a stepping stone to “what’s next” for a client makes him a valuable business partner for both clients“There just aren’t enough words to describe Rahul’s talents, professionalism, and co-workers. Rahul presents his ideas in a clear, cohesive way that is and dedication.” both understandable and engaging, and gives companies a sense of con-– Rosemary Petreikis, Senior Vice President, Bayard Communications fidence that he both understands their business needs, and can address those needs with creative business solutions that are customized and cost-“Rahul is a great creative thinker with a winning personality. He understands effective. A strong asset.” how to use technology to attract varying audiences and stimulate response. -Mary Fenwick, VP, Branch Manager, Bernard Hodes Group A clever guy with great skills.”– Gina De Bernardo Picinich , Senior Vice President, “Rahul is one of the most talented individual with exceptionally creative Corporate Communication, Bernard Hodes Group aptitude whom I have worked with. He is very inquisitive and he has an af- finity to current and future technology. His knowledge about the technology“Throughout Rahul’s tenure at One Source, he won over many clients with helped to implement the most efficient and advanced creative design. As his tenacity, creativity and enthusiasm. He is a passionate and dedicated working for the development team, I must say it was enjoyable experience creative director who is always striving to find the newest and best way to for me to work with Rahul.” market a brand.” -Mahmudul Hassan, Development Lead, Bernard Hodes Group- Molly Waxman, Senior Account Executive, One Source VMS “Rahul is a hard-working self-starter who invariably understands exactly“I could always count on Rahul & his team to come up with creative & refined what a project is all about from the outset, and how to get it done quickly ideas for my client’s projects.” and effectively. He is a resourceful, creative and solution-oriented person- Gregory Calvert, Senior Account Executive, One Source VMS who was frequently able to direct staff clearly but also come up with new and innovative approaches for big budget projects. On the interpersonal“Rahul is highly creative and listens closely while solving the communications side, Rahul has superior written and verbal communication skills.He is problems of clients and co-workers to develop solutions.” highly respected, as both a person and a professional, by colleagues, em--Alexandra Bassil , VP Public Relations Manager, Bernard Hodes Group ployees, suppliers, and customers alike.” - Chad Renfroe, Art Director, One Source VMS
  22. 22. C O N t a C t rahul siddharth principal, creative director e | m | 917-531-8185 w | o | 212-601-9340 f | 646-478-9679 scg | siddharth creative group inc. 1201 broadway suite 505 new york, ny 10001