Value	
  Proposi-ons:	
  
“Key	
  features	
  of	
  your	
  MVP”	
  
Lean	
  Launchpad:	
  Therapeu-cs	
  
Value Propositi...
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013

Abhas Gupta, MD
Mohr David...
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013
Why	
  Lean	
  Launch	
  Pr...
Innova-on	
  Opportunity	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 201...
Standard	
  View	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013

Abhas...
Alternate	
  View	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013

Abha...
Typical	
  Launch	
  Plan	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 20...
Capital	
  Efficient:	
  Lean	
  Launch	
  Process	
  

Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurs...
understand	
  your	
  star-ng	
  posi-on	
  and	
  
where	
  you	
  need	
  to	
  go:	
  key	
  criteria	
  
	
  

Value P...
Why	
  Now?	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013

Abhas Gupt...
Value	
  Proposi-ons	
  
Value Propositions
Value Propositions
This
Next
Lean Launchpad: Digital Health
Week

UCSF Entrepr...
Mistakes	
  to	
  Avoid	
  
•  You	
  do	
  not	
  have	
  the	
  solu-on	
  to	
  global/system	
  
macro	
  problems	
  ...
Star-ng	
  Point	
  of	
  Your	
  Customers	
  
•  Need	
  to	
  engage	
  at	
  right	
  level	
  of	
  your	
  features	...
Understand	
  your	
  customers	
  
•  Engagement	
  (monitors	
  your	
  progress)	
  
•  Early	
  Adopters	
  (intereste...
Criteria:	
  specifics	
  are	
  crucial	
  
•  Milestones	
  and	
  data	
  that	
  create	
  value	
  
•  Need	
  to	
  b...
This	
  Weeks	
  Big	
  Idea	
  
Strength	
  of	
  
Value	
  Proposi3on	
  
Launchpad: DigitalcHealth key	
  data	
  
is	
...
Put	
  the	
  work	
  in	
  upfront	
  
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
Oct...
Looking	
  Ahead	
  
Looking Ahead

Value Propositions

Product & MVP:
10-20 interviews with
key customers/users

Lean Lau...
Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013
My	
  Contact:	
  Put	
  LL...
Upcoming SlideShare
Loading in...5
×

UCSF Life Sciences Week 1 Therapeutics

43,619

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
43,619
On Slideshare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
63
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

UCSF Life Sciences Week 1 Therapeutics

  1. 1. Value  Proposi-ons:   “Key  features  of  your  MVP”   Lean  Launchpad:  Therapeu-cs   Value Propositions   Lean Launchpad: Digital Health UCSF  Entrepreneurship  Center   UCSF Entrepreneurship Center October  1,  2013   October 1, 2013   Karl  Handelsman   Abhas Gupta, MD Codon  Capital     Mohr Davidow Ventures @abhasguptamd
  2. 2. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd Weekly  Office  Hours:  4:30-­‐5:30  before  class  
  3. 3. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Why  Lean  Launch  Process  Now?   CONTEXT   Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  4. 4. Innova-on  Opportunity   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  5. 5. Standard  View   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  6. 6. Alternate  View   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  7. 7. Typical  Launch  Plan   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  8. 8. Capital  Efficient:  Lean  Launch  Process   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  9. 9. understand  your  star-ng  posi-on  and   where  you  need  to  go:  key  criteria     Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  10. 10. Why  Now?   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  11. 11. Value  Proposi-ons   Value Propositions Value Propositions This Next Lean Launchpad: Digital Health Week UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd Week
  12. 12. Mistakes  to  Avoid   •  You  do  not  have  the  solu-on  to  global/system   macro  problems   Value Propositions –  Example:  I  have  the  solu-on  to  increase  your  total   research  produc-vity   Lean Launchpad: Digital Health •  I  can  relieve  yUCSF Entrepreneurship Center our  high  cost  to  develop  drugs  pain   October 1, 2013 •  Our  approach  offers  a  broad  approach  to  treat   many  diseases   •  MVP  is  the  goal  not  Target  Product  Profile   Abhas Gupta, MD •  Your  innova-on  has  no  value  as  a  “great”  idea   Mohr Davidow Ventures @abhasguptamd
  13. 13. Star-ng  Point  of  Your  Customers   •  Need  to  engage  at  right  level  of  your  features   –  Know  your  stage:  is  this  high  or  low  poten-al,  is   Value hat  has  previously   this  an  approach  tPropositionsfailed   Lean Launchpad: Digital Health –  What  makes  it  arac-ve   UCSF Entrepreneurship –  What  makes  it  risky   1, 2013 Center October •  What  must  I  demonstrate  to  be  viable     –  Liabili-es  to  avoid   Abhas Gupta, MD –  Features  and  data  that  are  compelling   Mohr Davidow Ventures @abhasguptamd
  14. 14. Understand  your  customers   •  Engagement  (monitors  your  progress)   •  Early  Adopters  (interested  in  data)   •  Late  Adopters  (wants  stage  status  update)   •  What  is  the  compe--on  (Digital Health Lean Launchpad: new  entrants)   •  What  are  the  alterna-ves   UCSF Entrepreneurship Center •  Why  is  this  problem  so  hard  to  solve   October 1, 2013 Value Propositions Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  15. 15. Criteria:  specifics  are  crucial   •  Milestones  and  data  that  create  value   •  Need  to  benchmark  to  “out  of  the  building”  alterna-ves   Value Propositions –  Alternate  approaches   –  Compe-ng  approaches   –  Direct  compe--on  (external  and  internal  Health Lean Launchpad: Digital programs)   •  If  you  have  a  general  high  level  criteria,  ask  yourself,  is  this   UCSF Entrepreneurship testable?    How  would  I  prove  it?   Center October 1, 2013 •  The  specifics  help  you  form  your  opera-onal  plan,   understand  the  value  you  deliver,  and  develop  a  capital   efficient  path   •  This  helps  you  define  the  kGupta, MD ac-vi-es  and   Abhas ey  resources,   partnerships   Mohr Davidow Ventures @abhasguptamd
  16. 16. This  Weeks  Big  Idea   Strength  of   Value  Proposi3on   Launchpad: DigitalcHealth key  data   is   riteria  of   required  to  displace   UCSF Entrepreneurship Center October 1, 2013 compe-ng  and  internal   programs  at  every  stage   Value Propositions Lean Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  17. 17. Put  the  work  in  upfront   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  18. 18. Looking  Ahead   Looking Ahead Value Propositions Product & MVP: 10-20 interviews with key customers/users Lean Launchpad: Digital Health This Next Sample Week Customers: UCSF Entrepreneurship Center October 1, 2013 Breadth is important right now Week In 2 weeks, you should have product/market fit Abhas down cold! Gupta, MD Mohr Davidow Ventures @abhasguptamd Become  Your  Own  Expert!  
  19. 19. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 My  Contact:  Put  LLP  in  Subject  Line  for  extra  points     KARL@CODONCAPITAL.COM   Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×