SashaV_Capabilities (1)

CULTURE
DESIGNING
SOCIAL
SASHA V IS A DESIGN-CENTERED COMPANY. WE BRING
INNOVATIVE IDEAS ROOTED IN CULTURE TO REACH YOUR
AUDIENCE NEEDS— FROM SOCIAL MEDIA CAMPAIGNS TO
EXPERIENTIAL.
DESIGN HAS TRANSFORMED INTO SO MUCH MORE
THAN CREATING TANGIBLE THINGS, TODAY IT INVOLVES
THINKING AND DEVELOPING PROCESSES TO REACH YOUR
AUDIENCE IN A MUCH MORE REAL WAY. WE ARE ABLE TO
MAKE STRONGER, MORE IMPACTFUL IMPRESSIONS IN THE
MARKETPLACE USING DATA, INSIGHTS, STRATEGY AND
INSTINCTUAL THINKING.

Sasha Flynn, Creative Strategist, is a seasoned
strategic marketing and branding consultant with
over seven years of experience building technology,
fashion, food, and spirits brands. With a Master of
Arts degree from Savannah College of Art + Design,
and a Bachelor of Business degree from Parsons;
she began her career in advertising creative strategy,
contributing to large-scale digital projects. Followed
by a marketing / PR position at a boutique experiential
agency.

Sasha V Brand Consulting came to fruition after
years of freelance social media and design projects.
Our capabilities combine experiential events, digital
projects, branding expertise and trend research. Daily
immersion into culture is our creative foundation.
Marketing strategies are inspired by real experiences:
travel, music, art, concerts, festivals, conferences,
workshops, and more.
BIO
ADVERTISING
& MARKETING.
TREND RESEARCH.
BRAND STRATEGY.
DIGITAL. SOCIAL.
DESIGN.

FASHION,
TECHNOLOGY,
SPORTS,
ENTERTAINMENT,
SPIRITS
CASE STUDIES
EXPERIENCE
SOCIAL / CREATIVE STRATEGY / CONTENT DEVELOPMENT / DESIGN
THINKING / EXPERIENTIAL / PR / WEB DESIGN / BRANDING

MARKET
SPIRITS
Sasha V helped launch Twenty Grand Vodka in 2012
as a part of an organic influencer marketing team. The
task was to create cultural relevancy for an otherwise
unknown brand in an over-saturated market. Our task
was to gain brand equity amongst tastemakers and
hip, urban consumers in all major cities.
CASE STUDY: TWENTY GRAND VODKA

The next few pages show a few examples of what
we created. We designed a marketing strategy
that superseded traditional platforms. We hit the
ground running with experiential events and social
campaigns to create a cultural currency for the brand
to strengthen the identity in the music, fashion, arts
and culture world.
GAME PLAN

Twenty Grand Vodka created a live art installation in
a 20x20 space with a live wheat-pasting and social
experience on the A3C festival grounds. Sasha V
coordinated the event strategy and hired a creative
team of artists, carpenters, and designers to execute
the activation.
During the festival, Instagram photos were taken
by promo models and 1,500+ festival go-ers. They
were then uploaded via the hashtag #20GrandA3C
and printed on-location. Local Atlanta artists: Sean
Fahie and Brandon Sadler wheat-pasted the once
bare walls and transformed the space into a ‘Post-
No-Bills’ inspired experience using event photos and
pre-designed branded posters.
Those who shared their photos via Instagram were
offered the ultimate Grand Bar experience: samples
of Twenty Grand Vodka products, branded tee-shirts,
lighters, and cocktail recipe books.
THE GRAND BAR
EXPERIENCE
AT A3C FESTIVAL

OPPORTUNITY
We designed an outdoor lounge space for Twenty
Grand Vodka during Essence Music Festival. The
project involved building a 10x20 space that embodies
the ethos of the brand’s image that celebrated the
surrounding unique outdoor festival lifestyle.
APPROACH
Faciliating vendors, staff, promotions, and licensing,
we developed a sampling tent and lounge for festival
go-ers.
RESULTS
The Essence Music Festival welcomed 500,000+
people to the city of New Orleans and our tasting tent
received several thousand visitors each day.
ESSENCE FESTIVAL
TASTING TENT

Sasha V cemented Twenty Grand Vodka as the official
liquor sponsor for Advertising Week in New York City.
The music artists at some of New York City’s most
esteemed venues, including Roseland Ballroom, the
New York Times Center, and Webster Hall. Music acts
were Avicii, Quest Love, just to name a few. Twenty
Grand Vodka infused with Cognac was distributed to
50,000 of Advertising’s top executives and C-Suite
professionals.
ADVERTISING WEEK
SPONSORSHIP

OPPORTUNITY
Twenty Grand Vodka is a growing brand with an
enormous amount of early supporters. We wanted to
show our appreciation to everyone that shares their
photos, bottle images, and event images on social
media. We developed an Instagram contest just in
time for the holidays to thank the loyal fans.
APPROACH
Sasha V launched the #HolidayGiveaway contest
on Instagram where we invited fans to upload their
favorite images with Twenty Grand Vodka using the
hashtag: #20GrandVodka to enter for an exclusive
holiday gifting opportunity.
RESULTS
With one winner per day, we saw a 350% increase
in Instagram engagement for the 10 days that the
contest ran. Fans received a personalized gift with
a note from us personally, to further establish an
organic relationship with some of the brand’s most
vocal fans.
#HOLIDAYGIVEAWAY
CONTEST

APPROACH
With a combination of influencer seeding, contests,
and social campaigns we have built a truly organic
and loyal fan base for Twenty Grand Vodka. The
content is comprised of fan images, brand posts,
product photography, and recipes.
RESULTS
Sasha V grew the @20GrandVodka social following
from approximately 700 followers in July 2013 to
now 60,000+ followers across Facebook, Instagram,
and Twitter. Hashtags such as #20GrandVodka and
#20Grand aggregate almost 20,000 fan images.
TWENTY GRAND VODKA
SOCIAL

CASE STUDY: JIRAFE
SOCIAL MEDIA
MANAGEMENT
CHALLENGE
The question is, “What do people want to buy?”
Merchandisers and eCommerce business owners
conquer their angst and answer this exciting question
with Jirafe’s Commerce Intelligence Tool. Surprisingly,
even successful brands such as Nasty Gal, Bliss and
Starbucks find themselves increasingly relying on
Jirafe to increase daily sales on their websites.

APPROACH
We were tasked with building Jirafe’s social presence.
We manage Twitter, Facebook, LinkedIn, Google+,
and Pinterest. We make tech fun by optimizing
a unique engagement tactic for social posts and
promotions to put our clients first. We created a social
hashtag: #JirafeTips, where we reveal best practices
using our tools that translate to higher sales.
RESULTS
Client retention and social growth increased by 20%
in our first month of social media management.
Twitter followers increased by 45% in 3 months.

CHALLENGE
A small business with over a decade of experience in
the fashion events production industry was looking
for a brand facelift and turned to Sasha V for a new
identity to increase sales. With a non-existent digital
presence, RT Fashion Events wanted to focus on
updating the brand to the digital age.
APPROACH
RT Fashion Events’ brand ethos is timeless styles
meets a modern approaches. We decided to create
an Art Deco inspired brand identity, an ode to an era
with classic fashion that is still relevant today.
RESULTS
We created a logo, website, business card, letterhead
template, and Facebook page design. We redesigned
the brand’s digital presence to be search engine
optimized to drive more traffic to the site.
Please visit www.rtfashionevents.com.
CASE STUDY: RT FASHION EVENTS
DESIGN
BRANDING+IDENTITY

Sasha V developed a brand and PR strategy for
celebrity personal trainer, Just-Train. This entailed
creating a brand story, determining the market
positioning, organizing social content, and further
categorizing the brand’s fitness methodology.
With clients spanning the globe, including all-star
comedian: Kevin Hart-- Just-Train was looking for an
opportunity to expand its fitness company through
brand partnerships and sponsorships. We designed
a press kit that we used for pitches to Nike, Under
Armour, Reebok, and Powerade. In addition, we
developed a YouTube video strategy to create new
monetization opportunities for the company.
CASE STUDY: JUST-TRAIN
BRANDMANAGEMENT

CHALLENGE
KollideTV launched in 2014, and we needed to create
a highly social digital TV network for multicultural
audiences with new, original webisode content.
APPROACH
We created the social media strategy for tech and
creative start-up: KollideTV. For 4 months prior and
3 months post-launch, we developed strategies and
managed the growing communities on a daily basis.
By banding a team of bloggers, writers and content
producers to contribute, @KollideTV flourished into a
socially integrated digital television network.
RESULTS
We grew the social presence to 5,000 followers in
the first two months across Instagram, Facebook,
and Twitter. We established the social voice and
personality for the brand, which highlighted popular
culture, entertainment, and the most pressing
trending topics of the day. Growing each day, the brand
continues to thrive under the social development
outline we created for them.
CASE STUDY: KOLLIDE TV
START-UP
STRATEGIES

We help companies create experiences for brands
and products in the digital, social, and real-world.
We connect with people by constantly evolving and
adapting our thinking to produce the best results.
Social media is at the core of Sasha V, and we
effectively leverage each channel to positively
connect with our consumers on a deeper, more
authentic level.
TO LEARN MORE OR FOR NEW BUSINESS
OPPORTUNITIES PLEASE CONTACT:
SASHA FLYNN
SASHA@SASHAFLYNN.COM
(718) 964-8664
CONTACT

SashaV_Capabilities (1)

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