What About
Branding
& Content
Marketing?
Strategies for Small
Organizations…
A brand is not a logo.

A brand is not an identity.
A brand is not a product.
A brand is a person’s gut feeling
about a product, service or
organization.
Thinking about branding and
marketing is not easy for
small organizations.
CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage ...
Today’s interactive world is not
about you; it’s about them.
Customers want to co-create the content
and be a part of the conversation.
Let them to do this and they will
willingly and...
If you inspire your customers, they
will become your BRAND
EVANGELISTS and help sell your
products and services.
Most branding and marketing
projects start with research.
But you can pass “GO” if you want…
…As long as you already know who
you are and what you stand for.
The FORMULA is simple:
Engage your community through
content marketing.
CREATE
papers
blogs
slidecasts
webinars
videos
podcasts
infographics
eBooks
presentations

SHARE
website
email
social medi...
FOLLOW MY BLOG:
saramarberry.com

CONNECT WITH ME:
linkedin.com/in/saramarberry
twitter@saramarberry
sara@saramarberry.com
What About Branding & Content Marketing? Strategies for Small Organizations
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What About Branding & Content Marketing? Strategies for Small Organizations

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Strategies for small organizations to use content marketing to elevate their brand.

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  • Johnny Cash fans were given the chance to recreate his last video frame by frame with drawings and paintings of the original footage. It was then reassembled and the final video was launched with the same footage, hand-created by fans.
  • What About Branding & Content Marketing? Strategies for Small Organizations

    1. 1. What About Branding & Content Marketing? Strategies for Small Organizations…
    2. 2. A brand is not a logo. A brand is not an identity. A brand is not a product.
    3. 3. A brand is a person’s gut feeling about a product, service or organization.
    4. 4. Thinking about branding and marketing is not easy for small organizations.
    5. 5. CON•TENT MAR•KET•ING: A marketing technique of distributing relevant and valuable content to attract, acquire, and engage your target audience – with the objective of driving profitable customer action.
    6. 6. Today’s interactive world is not about you; it’s about them.
    7. 7. Customers want to co-create the content and be a part of the conversation. Let them to do this and they will willingly and happily share your brand with others.
    8. 8. If you inspire your customers, they will become your BRAND EVANGELISTS and help sell your products and services.
    9. 9. Most branding and marketing projects start with research.
    10. 10. But you can pass “GO” if you want… …As long as you already know who you are and what you stand for.
    11. 11. The FORMULA is simple: Engage your community through content marketing.
    12. 12. CREATE papers blogs slidecasts webinars videos podcasts infographics eBooks presentations SHARE website email social media conferences magazines/journals
    13. 13. FOLLOW MY BLOG: saramarberry.com CONNECT WITH ME: linkedin.com/in/saramarberry twitter@saramarberry sara@saramarberry.com

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