5. CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage your
target audience – with the objective of
driving profitable customer action.
8. Customers want to co-create the content
and be a part of the conversation.
Let them to do this and they will
willingly and happily share your brand
with others.
9. If you inspire your customers, they
will become your BRAND
EVANGELISTS and help sell your
products and services.
Johnny Cash fans were given the chance to recreate his last video frame by frame with drawings and paintings of the original footage. It was then reassembled and the final video was launched with the same footage, hand-created by fans.