Slides from an open, online discussion on how to find and work with excellent ESL and educational agents. These slides were presented at a webinar sponsored by Elluminate's Learn Central. Check out the webinar recording here: http://bit.ly/g6lexm

1. Working with ESL Agents:
Tips from the Pros
October 14, 2010

2. Objectives
Open discussion
Exchange wisdom, tips and information
Discuss best practices
Leave with strategies to use

3. What do agents do?
Recruit international students.
Help ESL schools increase enrollment.
Provide advice and a cultural liaison for
the student.
Offer knowledge and wisdom about the
destination country and the program.

4. How to agents get paid?
By the school
By the student
Although frowned upon, it is not unheard
of for agents to charge both the school
AND the student.

5. Where do you find agents?
By referral.
At agent workshops and fairs.
By working with umbrella organizations
(e.g. FELCA, ALTO)
Online (job boards, discussion boards)
By cold calling or “cold e-mailing” (least
effective).

6. Umbrella organizations
FELCA (The Federation of Education and
Language Consultant Associations). They are an
umbrella organization that will lead you to a
variety of accreditation organizations in a
number of different countries
ALTO (Association of Language Travel
Organizations)
International Education Consultants Association.
This organization works with students from
Taiwan. Their website is not in English, but you
can e-mail them in English at:
fair@iecatpe.org.tw

7. Online resources
ESLAgent.net
ESLAgent.com
AgentsChat.com

8. Conclusions
www.MarketYourLanguageProgram.com
Evaluation
Choose your thank you gift:
Want to change the world? Learn another
Language
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101 Ways to Market Your Language Program
http://wp.me/PNAh3-df

9. Contact Information
www.MarketYourLanguageProgram.com
Dr. Sarah Elaine Eaton
SarahElaineEaton @ gmail.com
Twitter: DrSarahEaton
Facebook: SarahElaineEaton
Slideshare: Sarah Elaine Eaton