This is limited to Delhi & NCR only. Kindly ignore for copyright issues. Contact if something.

1. &
By-Sabyasachee Biswal

2. RBK
Launch of new
product (zig shoes,
easy tone)
Targeting
Health conscious
group
Women 16+ yrs
Nike
• Launch of new
product (foot ball
kit & Jersey)
• Targeting
– Sports spirit (Foot
ball)
– Youth engagement
programme

3. RBK
Transit media
(Hex Ride)
Bus shelters
Posh area
Nike
• In store &
Mall
promotions
(Magic
mirror)
• DMRC
commuter
area
promotions

4. RBK
*15% of total Ad.
Budget & 85% for
other media
vehicle
Nike
• 55 lacs
expenditure
till now*

5. RBK
 Education
Destinations
 Retail
Environments
 Cinemas &
Multiplexes
 Lifestyle Media
Opportunities -
Golf course
Nike
 Arenas, Sports
Stadiums &
Theatres
 Lifestyle Media
Opportunities -
Golf course
 Retail
Environments

6. Integrated focus on O-O-H billboards
Reach to the segment at their movement area (e.g.-
jogger parks, stadium, foot path & over bridges, pubic
escalators, pedestrian paths & steps at public places)
Better viewership by ensuring avg. passage-per-
minute by the location of bill boards
Population & income level index in the location*

7. Billboards prices
510000 per month for single location
*based on hypothetical not actual

8. MEDIUM TVC RADIO NEWS
PAPER
(*TOI)
In OOH
space
CPM 67 80 28 3.4
viewership/
circulation/
listeners
Per Day
1500000 1000000 1800000 5000000
*for 1 day
activity
DELHI
100000 per
TVC (15
sec)
DELHI
80000 per
day for 30
sec. jingle
DELHI
50000 per
day (6hrs)
10Locatio
ns (5lacs
each) in
DELHI
per day
17000

9. 60 vehicles/persons per minute
1155000 viewers per months assuming a day for 11 hrs
(9am-8pm) at single location
By optimism calculation 500000 p.m. per location
10 locations include e.g.-Rajiv chowk metro station,
CP, Delhi-Gurgaon ring road, Delhi-Noida &
Ghaziabad link at Akshardham etc.