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OOH advertisement (an idea/Concept)

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This is limited to Delhi & NCR only. Kindly ignore for copyright issues. Contact if something.

This is limited to Delhi & NCR only. Kindly ignore for copyright issues. Contact if something.

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  • Source- Afaqs.com, The Hindu
  • RBK locations- Barakhamba road, Janpath, Sardar Patel Marg, Patel Chowk, Patiala House, Safderjung Airport, Safderjung Madrasa, Shahjan Road Nike locations- Selective malls & stores, Rajeev Chowk Metro entrance, DU metro stations
  • Source- Afaqs.com
  • *figures are based on hypothetical not actual **CPM=(per advt cost/viewership)*1000

OOH advertisement (an idea/Concept) Presentation Transcript

  • 1. & By-Sabyasachee Biswal
  • 2.
    • RBK
    • Launch of new product (zig shoes, easy tone)
    • Targeting
      • Health conscious group
      • Women 16+ yrs
    • Nike
    • Launch of new product (foot ball kit & Jersey)
    • Targeting
      • Sports spirit (Foot ball)
      • Youth engagement programme
  • 3.
    • RBK
    • Transit media (Hex Ride)
    • Bus shelters
    • Posh area
    • Nike
    • In store & Mall promotions (Magic mirror)
    • DMRC commuter area promotions
  • 4.
    • RBK
    • *15% of total Ad. Budget & 85% for other media vehicle
    • Nike
    • 55 lacs expenditure till now*
  • 5.
    • RBK
    • Education Destinations
    • Retail Environments
    • Cinemas & Multiplexes
    • Lifestyle Media Opportunities - Golf course
    • Nike
    • Arenas, Sports Stadiums & Theatres
    • Lifestyle Media Opportunities - Golf course
    • Retail Environments
  • 6.
    • Integrated focus on O-O-H billboards
    • Reach to the segment at their movement area (e.g.- jogger parks, stadium, foot path & over bridges, pubic escalators, pedestrian paths & steps at public places)
    • Better viewership by ensuring avg. passage-per-minute by the location of bill boards
    • Population & income level index in the location*
  • 7.
    • Billboards prices
      • 510000 per month for single location
    • *based on hypothetical not actual
  • 8. MEDIUM TVC RADIO NEWS PAPER (*TOI) In OOH space CPM 67 80 28 3.4 viewership/ circulation/ listeners Per Day 1500000 1000000 1800000 5000000 *for 1 day activity DELHI 100000 per TVC (15 sec) DELHI 80000 per day for 30 sec. jingle DELHI 50000 per day (6hrs) 10Locations (5lacs each) in DELHI per day 17000
  • 9.
    • 60 vehicles/persons per minute
    • 1155000 viewers per months assuming a day for 11 hrs (9am-8pm) at single location
    • By optimism calculation 500000 p.m. per location
    • 10 locations include e.g.-Rajiv chowk metro station, CP, Delhi-Gurgaon ring road, Delhi-Noida & Ghaziabad link at Akshardham etc.
  • 10.