OOH advertisement (an idea/Concept)

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This is limited to Delhi & NCR only. Kindly ignore for copyright issues. Contact if something.

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  • Source- Afaqs.com, The Hindu
  • RBK locations- Barakhamba road, Janpath, Sardar Patel Marg, Patel Chowk, Patiala House, Safderjung Airport, Safderjung Madrasa, Shahjan Road
    Nike locations- Selective malls & stores, Rajeev Chowk Metro entrance, DU metro stations
  • Source- Afaqs.com
  • *figures are based on hypothetical not actual **CPM=(per advt cost/viewership)*1000
  • OOH advertisement (an idea/Concept)

    1. 1. & By-Sabyasachee Biswal
    2. 2. RBK Launch of new product (zig shoes, easy tone) Targeting Health conscious group Women 16+ yrs Nike • Launch of new product (foot ball kit & Jersey) • Targeting – Sports spirit (Foot ball) – Youth engagement programme
    3. 3. RBK Transit media (Hex Ride) Bus shelters Posh area Nike • In store & Mall promotions (Magic mirror) • DMRC commuter area promotions
    4. 4. RBK *15% of total Ad. Budget & 85% for other media vehicle Nike • 55 lacs expenditure till now*
    5. 5. RBK  Education Destinations  Retail Environments  Cinemas & Multiplexes  Lifestyle Media Opportunities - Golf course Nike  Arenas, Sports Stadiums & Theatres  Lifestyle Media Opportunities - Golf course  Retail Environments
    6. 6. Integrated focus on O-O-H billboards Reach to the segment at their movement area (e.g.- jogger parks, stadium, foot path & over bridges, pubic escalators, pedestrian paths & steps at public places) Better viewership by ensuring avg. passage-per- minute by the location of bill boards Population & income level index in the location*
    7. 7. Billboards prices 510000 per month for single location *based on hypothetical not actual
    8. 8. MEDIUM TVC RADIO NEWS PAPER (*TOI) In OOH space CPM 67 80 28 3.4 viewership/ circulation/ listeners Per Day 1500000 1000000 1800000 5000000 *for 1 day activity DELHI 100000 per TVC (15 sec) DELHI 80000 per day for 30 sec. jingle DELHI 50000 per day (6hrs) 10Locatio ns (5lacs each) in DELHI per day 17000
    9. 9. 60 vehicles/persons per minute 1155000 viewers per months assuming a day for 11 hrs (9am-8pm) at single location By optimism calculation 500000 p.m. per location 10 locations include e.g.-Rajiv chowk metro station, CP, Delhi-Gurgaon ring road, Delhi-Noida & Ghaziabad link at Akshardham etc.

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