1-All marketing techniques in a slide 2-TATA organizational chart 3-Balance of payment (CAD)

1. 
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VALUE PREPOSITION
VALUE DRIVER
CORE COMPETENCY
SUSTAINABLE COMPETITIVE
ADVANTAGE
VALUE CHAIN ANALYSIS
SUPPLY CHAIN ANALYSIS
USAGE
(HIGH,
MEDIUM,
LOW)
1-(SIZE, GROWTH, POTENTIAL, PROFIT,
SEASONALITY, GEO-SPREAD)
2-(CONSUMPTION PATTERN, INSIGHT,
PREFERENCE, NEEDS)
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DEMOGRAPHICS
PSYCHOGRAPHICS
BEHAVIOURISTICS
GEOGRAPHICS
VISION
MISSION
OBJECTIVE
3-(MARKET SHARE, STRATEGIESE
MARKET MIX, PROMOTION)
4-(SWOT)
MARKETING PLAN
SITUATION
PROBLEM
OBJECTIVE
STRATEGY
TACTICS
I
M
C
5-GOVT. POLICIES, SOCIETY TRENDS ETC.
BUDGET
OBJECTIVE
STRATEGY

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VALS
RURAL

COMPETITIVE PARITY
METHOD
AFFORDABLE METHOD
PERCENTAGE OF SALES
METHOD
OBJECTIVE AND TASK
METHOD
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BRANDING
PREPARED BY
GROUP – 2
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MONU TIWARI

VIMAL JETHAVA

ATMARAM
JADHAV

SUNIL BEHERA

KALPESH PATIL
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VALUES
ATTITUDE
LIFESTYLE
PREFERENCE
MAPPING
PERCEPTUAL
MAPPING
DSTP
PESTLE ANALYSIS
5 FORCES MODEL
HIERARCHY
OF EFFECTS
(BUYER
READYNESS
STAGE)
AKLPCA
AGE
GENDER
EDUCATION
INCOME
OCCUPATION
REGIONAL,
URBAN,
RURAL)
ENVIRONMENT SCANNING
ANALYSIS OF
 MARKET
 CONSUMER
 COMPETITOR
 COMPETENCY
 MACRO-SOCIO
ECONOMIC
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•
•
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FCB GRID
TFD
BAP
PLC
PUSH-PULL

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PRODUCT
PRICE
PLACE
PROMOTION

2. FUNCTIONAL
LEVEL
STRATEGY
STRATEGIC
BUSINESS UNIT
STRATEGY
CORPORATE
LEVEL
STRATEGY
HOUSE OF TATA
EMBLEM
TATA
SONS
T/MOTORS
TCS
THIS QUESTION DECIDE
THE DNA OF THE
COMPANY.
E.g.-SHAPE,SIZE,INTENT OF
COMPANY, DHANDA
WHAT BUSINESS
WE ARE IN?
T/COMM
T/AIG
TAJ GROUP
TRENT
HOW CAN WE
COMPETE?
MARKETING
STRATEGY
HR
STRATEGY
FINANCE
STRATEGY
OPERATIONAL
STRATEGY
CMO
CHRD
CFO
COO
HOW CAN WE
SUPPORT SBU?
T/STEEL

3. BOP
Current Account
FDI/FII
merchandise
Services
Reserves
Capital account
Invisibles
transfer
Loans
Banking Capital
etc.
Income
Gold Reserve
Forex
Reserve
IMF Loans