1. STRATEGICSTRATEGIC
MANAGEMENTMANAGEMENTMANAGEMENTMANAGEMENT
((LECTURELECTURE TEASERTEASER))
MMAREKAREK PPODSTAWAODSTAWA
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2. 2

3. THE BEST WAY TO
PREDICT THE FUTURE
.IS TO CREATE IT.
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anonymus

4. TTHEORYHEORY ANDAND PPRACTICERACTICE
• Nature and business environment analogy;
• Planning and creating the future;
• Strategic management process;
• Evaluation of strategic options:• Evaluation of strategic options:
• Deterministic and stochastic approach;
• Strategy = combination of decisions on options;
• Resources (people, financing, know-how, data,
technology, systems)
• Monitoring and feedback 4

5. AANALYSESNALYSES ININ SSTRATEGICTRATEGIC PPLANNINGLANNING
1. SWOT (internal Strengths, Weaknesses, external Opportunities, Threats)
2. PEST (Political, Economic, Socio-cultural, Technological aspects)
3. Porter’s Five Forces
4. Customer Value Mapping
5. Tactics of Innovation
6. Adaptive Business Design
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6. Adaptive Business Design
7. VRIO (Valuable, Rare, not Imitable, Organizationally leveraged)
8. Outside-In Analysis
9. Value Chain Diagramming
10. Stakeholder Analysis
11. Scenario Planning
12. Strategic Stool
13. Decision Tree
14. Monte-Carlo Simulation

6. SSTRATEGYTRATEGY EEXECUTIONXECUTION
STRATEGY IS
A COMMODITY,
EXECUTION IS
MANAGEMENT IS DOING THINGS RIGHT;
LEADERSHIP IS DOING THE RIGHT THINGS.
Peter Drucker
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EXECUTION IS
AN ART.

7. YOUR FIRST AND FOREMOST JOB
AS A LEADER IS TO TAKE CHARGE
OF YOUR OWN ENERGY AND THEN
HHOWOW TOTO STARTSTART??
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OF YOUR OWN ENERGY AND THEN
HELP TO ORCHESTRATE THE
ENERGY OF THOSE AROUND YOU.
PETER DRUCKER

8. VVERSATILEERSATILE ANDAND BBALANCEDALANCED LLEADEREADER
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Source: Fear your strengths – Bob Kaplan, Rob Kaiser

9. OORGANIZATIONALRGANIZATIONAL LLEADERSHIPEADERSHIP PPYRAMIDYRAMID
LEADER
MISSION AND VISION
GOAL
?
VALUES
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STRATEGY
TACTICS
ACTION
COORDINATION
STRATEGIC PLAN
OPERATIONAL PLAN
TASKS
PRODUCTS
inspiration: The Leadership Trust
CLIENTRESULTS REACTION

10. GGOALSOALS ININ SSTRATEGYTRATEGY EEXECUTIONXECUTION
We believe in saying ‘NO’ to
thousands of projects so that we
can really focus on the few that
are truly important and
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Source: The 4 Disciplines of Execution
are truly important and
meaningful to us.
Tim Cook – Apple CEO

11. OOTHERTHER PPHENOMENAHENOMENA
• Organizational resistance vs. communication and
understanding;
• Personalities vs. working environment: Phillipe
Zimbardo’s Stanford Prison Experiment
Persuasion games• Persuasion games
• Social loafing - Max Ringelmann’s experiment
• Systematic work – David Brailsford ‘s
“aggregation of marginal gains”
• Strategic innovation – examples; why do the
incumbents fail?