The document lists lessons learned by Diane Carter related to sales and business. Some of the key lessons are: you can only persuade a customer's decision, not make them buy; it takes years to build trust but seconds to lose it; over-delivering to avoid excuses; treating all clients, even small ones, as the number one client; and having a positive attitude is key to success. The document encourages plugging in to learn more lessons from Diane Carter.

1. The Two Most Important Words In Selling “ I’ve Learned… ” I’ve LEARNED - Plug in now! Diane Carter Creative Junky

2. I've Learned … You cannot make someone purchase from you. You can only do your best to persuade their decision. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

3. I've Learned … That it takes years to build up trust, and only seconds to destroy it. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

4. I've Learned … That no matter how loyal a customer is they’re going to buy from your competitor every once in a while. Learn to forgive. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

5. I've Learned … To over deliver so that you never have to make an excuse. They don’t work - they only pi** off your customer. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

6. I've Learned … That charm is only good for about 12 minutes, after that you better do what you do better than anyone else. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

7. I've Learned … That everything and everyone are like snowflakes, so don’t compare your products and services to another, use your unique selling position. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

8. I've Learned … That you always have one more sell in you if you apply persistence. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

9. I've Learned … That a positive attitude is the key to success life and everything else you do. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

10. I've Learned … That true leaders do what has to be done when it needs to be done, regardless of the outcome. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

11. I've Learned … Just because a client may be a small client, they deserve to be treated as if they are your number one client. Because one day they could be! I’ve LEARNED - Plug in now! Diane Carter Creative Junky

12. I've Learned … That you should never fire hose a peers ideas, few things are more humiliating, and what a tragedy it would be if they stopped creating and sharing ideas. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

13. I've Learned … That our background and circumstances can and will influence who we do business with. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

14. I've Learned … That you and your client can look at the exact same thing and see something totally different. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

15. I've Learned … That credentials on the wall do not make you a “know it all”. We all can learn something new everyday. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

16. I've Learned … That it can be hard to decide where to draw the line when a client asks you to lower your prices, and standing up for what you believe to be your true value. I’ve LEARNED - Plug in now! Diane Carter Creative Junky

17. I've Learned … That this list will never end… I’ve LEARNED - Plug in now! Diane Carter Creative Junky

18. Comments - Ideas - Suggestions email me at info@sam101.com Diane Carter I’ve LEARNED - Plug in now! Diane Carter Creative Junky

19. www.sam101.com - sales, advertising and marketing information www.abrandidentity.com - graphic design www.medicminder.com - EHR www.digbookpublishing.com - digital publishing www.dianecarter.me - all about me www.thehivetoday.com - social media site coming soon I’ve LEARNED - Plug in now! Diane Carter Creative Junky

20. www.sam101.com - sales, advertising and marketing information www.abrandidentity.com - graphic design www.medicminder.com - EHR www.digbookpublishing.com - digital publishing www.dianecarter.me - all about me www.thehivetoday.com - social media site coming soon I’ve LEARNED - Plug in now! Diane Carter Creative Junky