The document explores student engagement with mobile technologies at Charles Darwin University, highlighting the use of QR codes in promoting library services through a treasure hunt initiative. It presents insights on student interactions, with 69% of participants engaging online, and discusses the effectiveness of various promotional strategies and tools. Lessons learned emphasize the importance of fun in student motivation and the potential for QR codes to enhance library accessibility and visibility.

1. Exploring student engagement with mobile technologies at a remote and regional universityJulie Cartwright, Sally Cummings, Bernadette Royal, Michelle Turner and JoAnne Witt

2. Where is CDU?Photo credits: http://www.australia.com/destinations/states/nt.aspxhttp://amazingaustralia.com.auand Flickr-Creative Commons

3. Charles Darwin University LibraryCasuarina Campus

4. Challenges of Supporting Internal and External Students Photo credits: http://www.eightacresofeden.com/2009/12/lighting-for-teenagers-deskstudy.html

5. Orientation For AllGroup MascotsOn campusOn campus no phoneOnlineOnline no phonePhoto credits: Steve Boak (http://www.flickr.com/photos/jalbarragup_artworks/), Grant Williamson (http://www.flickr.com/photos/gjw/) and Sam Fraser-Smith (http://www.flickr.com/photos/samfrasersmith/). Cartoonified using BeFunky.

6. EnticementsThank you for the generous sponsorship of the CDU Library Treasure Hunt.

7. Online StudentsLiaison Librarian PageReferencing Lib Guide

8. On Campus No Phone Posters

9. On Campus No PhonePosters

10. On Campus No PhonePostcard .

11. On Campus with Phone.Posters

12. On Campus with PhonesPostcards

13. Free Tools We UsedPercentMobileQuickmark QR code reader for PCi-nigmaBlabberize

14. Lone Ranger or Social ?

15. Keeping it silly

16. Promote! Promote!

17. Promoting QR Codes

18. Linking the Physical to the VirtualNote: The accompanying video is embedded in the following slide

19. Serious Art of Having FunNote: The accompanying video is embedded in the following slide

20. Collecting the StatsBuilt in from the beginning!Treasure Hunt entries

21. Different phrases used to indicate modes of entry

22. Treasure Hunt LibGuide stats

23. Bit.ly stats for URLs and QR codes

24. Feedback survey

25. Observations of mobile use in libraryDifferentiating Entry ModesFour different phrases used to indicate modes of entryOn campus, with phone(Achieve great results, live your dream use CDU library )On campus, no phone(Improve your marks by using the library resources)Online, with phone(Now you know your library)Online, no phone(Use CDU library to improve your results)

26. Treasure Hunt Entries70 on campus (31%)8 / 70 (11.4%)used QR codes223 entries153 online (69%)15 / 153 (9.8%)used QR codesComment: “A great way to familiarise my way around the CDU library site. Great fun too, a break from study!”

27. Treasure Hunt Libguide1205 visits in Feb & March203 visits to the About QR codes tab

28. Bit.ly Stats for URLs and QR CodesNote: The accompanying video is embedded in the following slide

29. Bit.ly Stats for URLs and QR Codes

30. Feedback SurveyVoluntary, no prizes offered7 questions

31. How did Students Hear about the Treasure Hunt?

32. What did They Think of it?

33. Do Students Own Smartphones?

34. What is Their Experience with QR Codes?

35. Are Students Interested in Accessing Library Services via Mobile Devices?

36. What WorkedComprehensive planning, walk-throughs, building in evaluation measures

37. Working with lecturers to bring student groups through or embed treasure hunt into information literacy classes

38. LibGuide provided education role (learning about QR codes) as well as starting point of activity

39. Incorporating multimedia where appropriate (eg. videos)What Didn’t Work(or could be improved)Scheduled session times in the library had low uptake

40. Difficult to reach students through CDU emails, both for promotion and contacting winners

41. Promotion on-campus and online was difficult to do effectively

42. On-campus students had less opportunity to learn about QR codes beforehandWhat We LearntStudents motivated by fun as much as (if not more than) prizes

43. 10% of participants used QR codes

44. Online activities had greater uptake than on-campus activities

45. CDU librarians were upskilled in the use of QR codes and mobile technologyPlans for QR Codes at CDUAim for high impact low cost. Don’t overinvest.Linking physical spaces or items directly to associated electronic resources.

47. QR code links to video/text/images instructions on how to print

48. QR Code links to tutorial on how to add money to card using card machine and eftpos facility

49. LCD screen in CDU Library foyer.QR code links to video/text/images of Library news, sites and events

50. QR code copies call number to mobile device/maps physical location/more info

51. Wrap UpHow do we identify what aspects to adopt and promote?Observations indicated high level of clients using mobile devices within the library. CDU Library policy will ensure mobile compatibility is considered in all future system and content purchasesStatistics collected indicate fun, instructional video clips worthy of adopting &promotingCDU Library QR Codes can be used in any promotional arena/campus wide/Territory wideAre they worthy of our time and budget?Yes, increasing library profile to external & internal clients through the use of free software tools such as Animoto & Blabberize clearly demonstrated high level of student engagement.How to overcome difficulties for smaller Libraries who may lack staffing, expertise and resources?We addressed these difficulties by sourcing freeware, self taught play time, drawing upon existing knowledge from within the team and the common goal of providing a fun learning experience for everyone involved.