Exploring student engagement with mobile technologies at a remote and regional universityJulie Cartwright, Sally Cummings,...
Where is CDU?<br />Photo credits: http://www.australia.com/destinations/states/nt.aspx<br />http://amazingaustralia.com.au...
Charles Darwin University Library<br />Casuarina Campus<br />
Challenges of Supporting Internal and External Students <br />Photo credits: http://www.eightacresofeden.com/2009/12/light...
Orientation For All<br />Group Mascots<br />On campus<br />On campus no phone<br />Online<br />Online no phone<br />Photo ...
Enticements<br />Thank you for the generous sponsorship of the CDU Library Treasure Hunt.<br />
Online Students<br />Liaison Librarian Page<br />Referencing Lib Guide<br />
On Campus No Phone <br />Posters<br />
On Campus No Phone<br />Posters<br />
On Campus No Phone<br />Postcard .<br />
On Campus with Phone<br />.<br />Posters<br />
On Campus with Phones<br />Postcards<br />
Free Tools We Used<br />PercentMobile<br />Quickmark QR code reader for PC<br />i-nigma<br />Blabberize<br />
Lone Ranger or Social ?<br />
Keeping it<br /> silly<br />
Promote! Promote! <br />
Promoting QR Codes<br />
Linking the Physical to the Virtual<br />Note: The accompanying video is embedded in the following slide<br />
Serious Art of Having Fun<br />Note: The accompanying video is embedded in the following slide<br />
Collecting the Stats<br />Built in from the beginning!<br /><ul><li>Treasure Hunt entries
Different phrases used to indicate modes of entry
Treasure Hunt LibGuide stats
Bit.ly stats for URLs and QR codes
Feedback survey
Observations of mobile use in library</li></li></ul><li>Differentiating Entry Modes<br />Four different phrases used to in...
Treasure Hunt Entries<br />70 on campus (31%)<br />8 / 70 (11.4%)<br />used QR codes<br />223 entries<br />153 online (69%...
Treasure Hunt Libguide<br />1205 visits in Feb & March<br />203 visits to the About QR codes tab<br />
Bit.ly Stats for URLs and QR Codes<br />Note: The accompanying video is embedded in the following slide<br />
Bit.ly Stats for URLs and QR Codes<br />
Feedback Survey<br />Voluntary, no prizes offered<br />7 questions<br />
How did Students Hear about the Treasure Hunt?<br />
What did They Think of it?<br />
Do Students Own Smartphones?<br />
What is Their Experience with QR Codes?<br />
Are Students Interested in Accessing Library Services via Mobile Devices?<br />
What Worked<br /><ul><li>Comprehensive planning, walk-throughs, building in evaluation  measures
Working with lecturers to bring student groups through or embed treasure hunt into information literacy classes
LibGuide provided education role (learning about QR codes) as well as starting point of activity
Incorporating multimedia where appropriate (eg. videos)</li></li></ul><li>What Didn’t Work<br />(or could be improved)<br ...
Difficult to reach students through CDU emails, both for promotion and contacting winners
Promotion on-campus and online was difficult to do effectively
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Exploring student engagement with mobile technologies at a regional university

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Presentation delivered to m-libraries international conference, Brisbane 2011, by Charles Darwin University Library - "Exploring student engagement with mobile technologies at a regional university"

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Exploring student engagement with mobile technologies at a regional university

  1. 1. Exploring student engagement with mobile technologies at a remote and regional universityJulie Cartwright, Sally Cummings, Bernadette Royal, Michelle Turner and JoAnne Witt<br />
  2. 2. Where is CDU?<br />Photo credits: http://www.australia.com/destinations/states/nt.aspx<br />http://amazingaustralia.com.au<br />and Flickr-Creative Commons<br />
  3. 3. Charles Darwin University Library<br />Casuarina Campus<br />
  4. 4. Challenges of Supporting Internal and External Students <br />Photo credits: http://www.eightacresofeden.com/2009/12/lighting-for-teenagers-deskstudy.html<br />
  5. 5. Orientation For All<br />Group Mascots<br />On campus<br />On campus no phone<br />Online<br />Online no phone<br />Photo credits: Steve Boak (http://www.flickr.com/photos/jalbarragup_artworks/), Grant Williamson (http://www.flickr.com/photos/gjw/) and <br />Sam Fraser-Smith (http://www.flickr.com/photos/samfrasersmith/). Cartoonified using BeFunky.<br />
  6. 6. Enticements<br />Thank you for the generous sponsorship of the CDU Library Treasure Hunt.<br />
  7. 7. Online Students<br />Liaison Librarian Page<br />Referencing Lib Guide<br />
  8. 8. On Campus No Phone <br />Posters<br />
  9. 9. On Campus No Phone<br />Posters<br />
  10. 10. On Campus No Phone<br />Postcard .<br />
  11. 11. On Campus with Phone<br />.<br />Posters<br />
  12. 12. On Campus with Phones<br />Postcards<br />
  13. 13. Free Tools We Used<br />PercentMobile<br />Quickmark QR code reader for PC<br />i-nigma<br />Blabberize<br />
  14. 14. Lone Ranger or Social ?<br />
  15. 15. Keeping it<br /> silly<br />
  16. 16. Promote! Promote! <br />
  17. 17. Promoting QR Codes<br />
  18. 18. Linking the Physical to the Virtual<br />Note: The accompanying video is embedded in the following slide<br />
  19. 19. Serious Art of Having Fun<br />Note: The accompanying video is embedded in the following slide<br />
  20. 20. Collecting the Stats<br />Built in from the beginning!<br /><ul><li>Treasure Hunt entries
  21. 21. Different phrases used to indicate modes of entry
  22. 22. Treasure Hunt LibGuide stats
  23. 23. Bit.ly stats for URLs and QR codes
  24. 24. Feedback survey
  25. 25. Observations of mobile use in library</li></li></ul><li>Differentiating Entry Modes<br />Four different phrases used to indicate modes of entry<br /><ul><li>On campus, with phone</li></ul>(Achieve great results, live your dream use CDU library )<br /><ul><li>On campus, no phone</li></ul>(Improve your marks by using the library resources)<br /><ul><li>Online, with phone</li></ul>(Now you know your library)<br /><ul><li>Online, no phone</li></ul>(Use CDU library to improve your results)<br />
  26. 26. Treasure Hunt Entries<br />70 on campus (31%)<br />8 / 70 (11.4%)<br />used QR codes<br />223 entries<br />153 online (69%)<br />15 / 153 (9.8%)<br />used QR codes<br />Comment: “A great way to familiarise my way around the CDU library site. Great fun too, a break from study!”<br />
  27. 27. Treasure Hunt Libguide<br />1205 visits in Feb & March<br />203 visits to the About QR codes tab<br />
  28. 28. Bit.ly Stats for URLs and QR Codes<br />Note: The accompanying video is embedded in the following slide<br />
  29. 29. Bit.ly Stats for URLs and QR Codes<br />
  30. 30. Feedback Survey<br />Voluntary, no prizes offered<br />7 questions<br />
  31. 31. How did Students Hear about the Treasure Hunt?<br />
  32. 32. What did They Think of it?<br />
  33. 33. Do Students Own Smartphones?<br />
  34. 34. What is Their Experience with QR Codes?<br />
  35. 35. Are Students Interested in Accessing Library Services via Mobile Devices?<br />
  36. 36. What Worked<br /><ul><li>Comprehensive planning, walk-throughs, building in evaluation measures
  37. 37. Working with lecturers to bring student groups through or embed treasure hunt into information literacy classes
  38. 38. LibGuide provided education role (learning about QR codes) as well as starting point of activity
  39. 39. Incorporating multimedia where appropriate (eg. videos)</li></li></ul><li>What Didn’t Work<br />(or could be improved)<br /><ul><li>Scheduled session times in the library had low uptake
  40. 40. Difficult to reach students through CDU emails, both for promotion and contacting winners
  41. 41. Promotion on-campus and online was difficult to do effectively
  42. 42. On-campus students had less opportunity to learn about QR codes beforehand</li></li></ul><li>What We Learnt<br /><ul><li>Students motivated by fun as much as (if not more than) prizes
  43. 43. 10% of participants used QR codes
  44. 44. Online activities had greater uptake than on-campus activities
  45. 45. CDU librarians were upskilled in the use of QR codes and mobile technology</li></li></ul><li>Plans for QR Codes at CDU<br />Aim for high impact low cost. Don’t overinvest.<br />Linking physical spaces or items directly to associated electronic resources.<br />
  46. 46.
  47. 47. QR code links to video/text/images instructions on how to print <br />
  48. 48. QR Code links to tutorial on how to add money to card using card machine and eftpos facility<br />
  49. 49. LCD screen in CDU Library foyer.<br />QR code links to video/text/images of Library news, sites and events<br />
  50. 50. QR code copies call number to mobile device/maps physical location/more info<br />
  51. 51. Wrap Up<br />How do we identify what aspects to adopt and promote?<br />Observations indicated high level of clients using mobile devices within the library. CDU Library policy will ensure mobile compatibility is considered in all future system and content purchases<br />Statistics collected indicate fun, instructional video clips worthy of adopting &promoting<br />CDU Library QR Codes can be used in any promotional arena/campus wide/Territory wide<br />Are they worthy of our time and budget?<br />Yes, increasing library profile to external & internal clients through the use of free software tools such as Animoto & Blabberize clearly demonstrated high level of student engagement.<br />How to overcome difficulties for smaller Libraries who may lack staffing, expertise and resources?<br />We addressed these difficulties by sourcing freeware, self taught play time, drawing upon existing knowledge from within the team and the common goal of providing a fun learning experience for everyone involved.<br />

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