Oppikoppi (case study)

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saidWot had a look at what people had to say about the Oppikoppi music festival, 2012

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Oppikoppi (case study)

  1. 1. Oppikoppi FestivalCase Study:Reporting period:9 August 2012 – 13August 2012Author – Lerato Makofane
  2. 2. Formalities This case study is based on comments about the Oppikoppi festival which took place from the 9th - the 11th of August 2012. It is based on English comments from around the world, gathered via saidWot. If you would like us to do this for your brand or for something you are passionate about, please contact us on: www.saidwot.com|infosa@saidwot.com
  3. 3. Background Oppikoppi festival is a music festival held at the Oppikoppi farm, Northam in Limpopo. This annual event started in 1994 which started with 27 local acts/performances.The festival focuses on mainly South African music talent and attracts thousands every year. Over 20 000 in attendance in 2012.
  4. 4. Where did the conversation take place All conversations took place on Social Media.
  5. 5. What was said?
  6. 6. Audience A large percentage of the audience were women between the ages of 18 and 34
  7. 7. StatisticsKeywords used by the audience:• #Oppikoppi• #Oppikoppi18• @oppikoppifest• Oppikoppi• Oppikoppi 2012• #Oppikoppi2012
  8. 8. Images Oppikoppi Farm
  9. 9. More Information

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