BY
SAHEEN.V
NSM
Siemens AG is a German multinational
engineering and electronics conglomerate
company headquartered in Munich , Bavaria
an...
Management Structure
Joe Kaeser
(CEO)
Roland
Busch
CEO
Infrastructure
&
Cities Sector
Klaus
Helmrich
Chief
Technology
Offi...
Beginnings and initial expansion
Company founding
 Thirty-one-year-old Werner von Siemens and
university mechanical engin...
Beginnings and initial expansion
Berlin–Frankfurt/M.
 In 1848, Siemens & Halske wins the contract to
build the first long...
Beginnings and initial expansion
First foreign subsidiary
 Starting in 1853, Siemens & Halske
began expanding the Russian...
Triumph of heavy current engineering
and internationalization
Dynamo-electric principle
 In 1866, Werner von Siemens disc...
Triumph of heavy current engineering
and internationalization
Indo-European Telegraph Line
 After only two years of const...
Triumph of heavy current engineering
and internationalization
First electric railway
 At the Berlin Industrial Exposition...
Growth through consolidation and
partnerships
 In 1890, Werner von Siemens retires from
operational management.
 In 1897...
Growth through consolidation and
partnerships
Founding of Siemens-
Schuckertwerke GmbH
 In March 1903, the heavy-current
...
Growth through consolidation and
partnerships
Berlin-Siemensstadt
 With the aim of securing its expansion at its
traditio...
Return to the world market and unity
within the “House of Siemens”
Founding of Osram GmbH KG
 In 1919, Germany's leading ...
Return to the world market and unity
within the “House of Siemens”
Electrification of Ireland
 In 1925, the Irish Free St...
Return to the world market and unity
within the “House of Siemens”
Beginning of assembly line production
From 1924 onward ...
The National Socialist economy and the
war years
Expansion of electrical medicine
 In 1932, Siemens and the Erlangen-base...
The National Socialist economy and the
war years
Use of forced labor
 The war led to a labor shortage for Siemens .
 Alt...
The National Socialist economy and the
war years
Situation at the end of the war
At the end of the war, most of the buildi...
Reconstruction and emergence as a
global player
Relocation of company headquarters
After the and of the war, parts of the ...
Reconstruction and emergence as a
global player
Resurgence of the overseas
business
At the end of 1951, a German consortiu...
New markets and areas of business
Founding of Kraftwerk Union
AG
In 1969, Siemens and AG establish
Kraftwerk Union AG, At ...
New markets and areas of business
Founding of Siemens AG
•Siemens & Halske, Siemens-Schukertwerke and Siemens-Reiniger-
We...
The age of globalization
Expansion of business in China
•Siemens establishes Siemens Ltd. China in 1994.
•The Beijing-base...
The age of globalization
Listing on the New York Stock Exchange
In order to expand the company's presence in the American
...
The age of globalization
New corporate structure
Demographics, urbanization, and environmental and climate
protection, the...
ENERGY
HEALTHCARE
INDUSTRY
INFRASTRUCTURE
& CITIES
solution for
eco-friendly
energy
Servic
es
Power
Generati
on
Power
Transmissi
on
Power
Distributi
on
Mechani
cal
Drives
Co...
Major Products
Products &
Solutions
Communication
Systems
Power generation
technology
Industrial and
Buildings Automation
...
VISION
Siemens - The Pioneer
STRATEGY
Achieving sustainable,
profitable growth
VALUE
Responsible, excellent &
innovative
V...
Worldwide presence
Active in 190
countries
Employees are from
around 140 nations
360000 employees
around the world
More th...
Recent joint ventures
Telecoms
equipments
Solar thermal
power
business
Solar energy
Computer
software
company
AC drive
ele...
SWOT
STRENGTH WEAKNESSES
•Diversified business in terms
of business segments and
geographic presence
•Strong R&D capabilit...
SWOT
OPPORTUNITIES THREATS
•Acquisition and joint ventures
to drive growth
•New contracts and orders
•Increasing demand fo...
Siemens strategy
They are aiming to capture and maintain leading market and
technology positions in all their businesses i...
Siemens in India
The Siemens Group in India comprises of 13
companies, providing direct employment to over
19,000 persons....
Siemens in India
Siemens India has launched the world's first 1200 kilovolt circuit
breaker – a key component for power
tr...
Home Appliances
As Europe's no. 1 built-in appliance
manufacturer, Siemens stands for outstanding
engineering achievement...
Home Appliances
•Cooking Appliances
•Dishwashers
•Washers & Dryers
•Refrigerators & Wine Coolers
•Coffee Centre
Principal Competitors are :
•AB Electrolux; (Swedish)
•Whirlpool Corporation; (American)
•GE Consumer & Industrial; (Louis...
Controversies
Nazi Germany
Siemens was complicit in the use of forced labour from Nazi concentration
camps during World Wa...
Siemens the company
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  • Siemens the company

    1. 1. BY SAHEEN.V NSM
    2. 2. Siemens AG is a German multinational engineering and electronics conglomerate company headquartered in Munich , Bavaria and Berlin, Germany. It is the largest Europe-based electronics and electrical engineering company.
    3. 3. Management Structure Joe Kaeser (CEO) Roland Busch CEO Infrastructure & Cities Sector Klaus Helmrich Chief Technology Officer Barbara Kux Head of Supply Chain Management Hermann Requardt CEO Healthcare Sector Siegfried Russwurm CEO Industry Sector Peter Y. Solmssen Head of Corporate Legal and Compliance Michael Suess CEO Energy Sector Brigitte Ederer Head of Corporate HR and Labor Director Gerhard Cromme (Chairman)
    4. 4. Beginnings and initial expansion Company founding  Thirty-one-year-old Werner von Siemens and university mechanical engineer Johann Georg Halske establish the “Telegraphen-Bauanstalt von Siemens & Halske” (Telegraph Construction Company of Siemens & Halske) to manufacture his pointer telegraph.  on October 12, 1847 1847-1865
    5. 5. Beginnings and initial expansion Berlin–Frankfurt/M.  In 1848, Siemens & Halske wins the contract to build the first long-distance telegraph line in Europe.  The 500-km route extends from Berlin to Frankfurt 1847-1865
    6. 6. Beginnings and initial expansion First foreign subsidiary  Starting in 1853, Siemens & Halske began expanding the Russian telegraph network.  In 1855, Siemens & Halske established its first foreign subsidiary in St. Petersburg, headed by Carl von Siemens, the brother of the company founder 1847-1865
    7. 7. Triumph of heavy current engineering and internationalization Dynamo-electric principle  In 1866, Werner von Siemens discovers the dynamo-electric principle.  By the end of the 1870s, the machine is improved to the point that nothing any longer stands in the way of public and private electrification. 1865-1890
    8. 8. Triumph of heavy current engineering and internationalization Indo-European Telegraph Line  After only two years of construction, Siemens begins operation of the Indo-European Telegraph Line in 1870: From then on, a message can arrive from London to Calcutta, in only 28 minutes instead of 30 day. 1847-1865
    9. 9. Triumph of heavy current engineering and internationalization First electric railway  At the Berlin Industrial Exposition in 1879, Siemens & Halske presents the world's first electrical railway with an external power supply. 1847-1865
    10. 10. Growth through consolidation and partnerships  In 1890, Werner von Siemens retires from operational management.  In 1897 Siemens & Halske is transformed into a joint-stock corporation. Streetcars for China In 1899, Siemens builds an electrical plant in Beijing and constructs the first streetcar system in China. 1865-1918
    11. 11. Growth through consolidation and partnerships Founding of Siemens- Schuckertwerke GmbH  In March 1903, the heavy-current divisions of Siemens & Halske are merged with the electrical joint-stock corporation formerly Schuckert & Co. to form Siemens-Schuckertwerke GmbH. 1865-1918
    12. 12. Growth through consolidation and partnerships Berlin-Siemensstadt  With the aim of securing its expansion at its traditional location, Siemens & Halske acquires a virtually uninhabited piece of land northwest of Berlin in 1897. 1865-1918
    13. 13. Return to the world market and unity within the “House of Siemens” Founding of Osram GmbH KG  In 1919, Germany's leading light build manufacturers combine to form Osram GmbH KG.  Siemens holds a 40% stake in the joint venture. 1918-1933
    14. 14. Return to the world market and unity within the “House of Siemens” Electrification of Ireland  In 1925, the Irish Free State hires Siemens- Schuckertwerke to electrify the entire country 1918-1933
    15. 15. Return to the world market and unity within the “House of Siemens” Beginning of assembly line production From 1924 onward Siemens promotes standardization and reorganization of processes toward assembly line production. 1918-1933
    16. 16. The National Socialist economy and the war years Expansion of electrical medicine  In 1932, Siemens and the Erlangen-based company Reiniger, Gebbert & Schall establish Siemens-Reiniger-Werke AG.  The joint venture quickly develops into world's largest company specializing in electrical medicine.  The new company brings to market a mobile x-ray unit. 1933-1945
    17. 17. The National Socialist economy and the war years Use of forced labor  The war led to a labor shortage for Siemens .  Although at first people from the occupied eastern regions came to Germany voluntarily to work, as the war went on they were forced to work, as were Jews, concentration camp prisoners and prisoners of war. 1933-1945
    18. 18. The National Socialist economy and the war years Situation at the end of the war At the end of the war, most of the buildings and plant facilities are completely in ruins. All material assets worldwide are confiscated and all trademark and patent rights are rescinded. 1933-1945
    19. 19. Reconstruction and emergence as a global player Relocation of company headquarters After the and of the war, parts of the corporate management are relocated to Munich, and Hof in February 1945. 1945-1966
    20. 20. Reconstruction and emergence as a global player Resurgence of the overseas business At the end of 1951, a German consortium led by Siemens-Schuckertwerke is hired to build the San Nicolás steam power plant in Argentina. SIMATIC control system At the machine tool fair in Paris in fall 1959, Siemens presents the first generation of a “building-block system for solid-state controls” - the SIMATIC G. 1945-1966
    21. 21. New markets and areas of business Founding of Kraftwerk Union AG In 1969, Siemens and AG establish Kraftwerk Union AG, At first each of the two companies holds a 50% share of the capital stock. Launch of the “Mega-Projekts” In 1983, Siemens declares that the company has a strategic goal of developing megabit memory chips. The first 1-MB chips are produced at the end of 1987. 1966-1989
    22. 22. New markets and areas of business Founding of Siemens AG •Siemens & Halske, Siemens-Schukertwerke and Siemens-Reiniger- Werke are joined together legally and organizationally. •Siemens AG is established on October 1, 1966. 1966-1989
    23. 23. The age of globalization Expansion of business in China •Siemens establishes Siemens Ltd. China in 1994. •The Beijing-based company is the first holding company of a foreign corporation in the People's Republic. 1989-2012
    24. 24. The age of globalization Listing on the New York Stock Exchange In order to expand the company's presence in the American market, Siemens stock has been listed on the New York Stock Exchange since 2001. GLOBAL 500 Siemens: 47 1989-2012
    25. 25. The age of globalization New corporate structure Demographics, urbanization, and environmental and climate protection, the operation business is divided at the start of 2008 into 4Sectors: 1. Industry 2. Energy 3. Healthcare 4. Infrastructure & Cities 1989-2012
    26. 26. ENERGY HEALTHCARE INDUSTRY INFRASTRUCTURE & CITIES
    27. 27. solution for eco-friendly energy Servic es Power Generati on Power Transmissi on Power Distributi on Mechani cal Drives Compressi on, Expans ion & Ventilatio n Automatio n, Controls , Protec tion & Electrical Gas Turbines Steam Turbines Generators Power Plants Renewables HV Cable Systems HV Substation High-Voltage Products HVDC Transmission FACTS Grid Access Solutions Transformers Low Voltage Medium Voltage Gas Turbines Steam Turbines Turbo compressors Expansion Turbines Compressor packages Fans Smart Grid Automation for Compressors Power Generation Power Transmission & Distribution Automation, Controls, Protection & Electrical Energy
    28. 28. Major Products Products & Solutions Communication Systems Power generation technology Industrial and Buildings Automation Lighting Medical Technology Railway Vehicles Water Treatment Systems Home Appliances . Fire AlarmsPLM
    29. 29. VISION Siemens - The Pioneer STRATEGY Achieving sustainable, profitable growth VALUE Responsible, excellent & innovative Values, Vision & Strategy
    30. 30. Worldwide presence Active in 190 countries Employees are from around 140 nations 360000 employees around the world More than 285 manufacturing locations worldwide Offices in nearly every country around the globe
    31. 31. Recent joint ventures Telecoms equipments Solar thermal power business Solar energy Computer software company AC drive electric locomotives Information technology Nuclear power activities Productivity of complex plant assets
    32. 32. SWOT STRENGTH WEAKNESSES •Diversified business in terms of business segments and geographic presence •Strong R&D capabilities •Diversified customer base •Increasing debt to equity ratio •Weak internal control •Allegation of posting rival’s business secrets on its computer networks •High dependence on third party providers
    33. 33. SWOT OPPORTUNITIES THREATS •Acquisition and joint ventures to drive growth •New contracts and orders •Increasing demand for electricity •Intense competition •Risks associated with conducting business outside Germany •Environmental and other government regulations
    34. 34. Siemens strategy They are aiming to capture and maintain leading market and technology positions in all their businesses in order to achieve sustainable profitable growth and, thus, continually increase their company value. They intend to reap particular benefit from the megatrends demographic change, urbanization, climate change and globalization. Their strategy is reflected in their three strategic directions: •Focus on innovation-driven growth markets •Get closer to their customers •Use the power of Siemens
    35. 35. Siemens in India The Siemens Group in India comprises of 13 companies, providing direct employment to over 19,000 persons. Currently, the group has 21 manufacturing plants, a wide network of Sales and Service offices across the country as well as over 500 channel partners. Revenue :2,311 in millions of € • Automation • Building Technologies • Consumer Products • Industry Solutions • Energy • Financial Solutions • Healthcare • Motors and Drives • Mobility
    36. 36. Siemens in India Siemens India has launched the world's first 1200 kilovolt circuit breaker – a key component for power transmission over long distances at high capacities and with low losses • Siemens healthcare technology is now in use in 543 of India's rural districts as well as in all major cities • With projects in eight cities in the state of Maharashtra, Siemens is laying the foundations for smart grids in India
    37. 37. Home Appliances As Europe's no. 1 built-in appliance manufacturer, Siemens stands for outstanding engineering achievements, characterized by creativity, perfection and precision.  Razor -sharp designs harmonized with cutting edge technology and easy to use functions form the heart of all Siemens Home Appliances.
    38. 38. Home Appliances •Cooking Appliances •Dishwashers •Washers & Dryers •Refrigerators & Wine Coolers •Coffee Centre
    39. 39. Principal Competitors are : •AB Electrolux; (Swedish) •Whirlpool Corporation; (American) •GE Consumer & Industrial; (Louisville.USA) •Merloni Elettrodomestici S.p.A.; •Candy S.p.A.; •Haier Group Company; (Chinese) •Maytag Corporation. (American) •Koninklijke Philips Electronics N.V. (Dutch)
    40. 40. Controversies Nazi Germany Siemens was complicit in the use of forced labour from Nazi concentration camps during World War II(1939-1945) Bribery case Siemens agreed to pay a record $1.34 billion in fines in December 2008 after being investigated for serious bribery Iran telecoms controversy Nokia Siemens supplied telecommunications equipment to the Iranian telecom company that included the ability to intercept and monitor telecommunications. Nokia-Siemens later divested its call monitoring business, and reduced its activities in Iran.
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