ProblemThere is no complete beautytutorial, products and works/artsonline in Indonesia
What is Beautiplan?• Curated media based on social network platform for beautyenthusiasts (make up, hairdo, and nail art)• Social commerce site for beauty products
DENNY SANTOSO• Commerce specialist with large oﬄine and online networks• 14 years experiences in wellness industry• 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers(4x Most Popular Youtube Video)• Founder DuniaFitnes.com (Yahoo!, Kompas, and Vemale content partnerWhy Us?ZIVANNA LETISHA• Puteri Indonesia 2008• Miss Universe Favorite 2009 (Online Votes Version)• News Presenter• Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be aPrincess on Your Own”SANNY GADDAFI• Software engineer• Serial entrepreneur specialized in niche social networks
There is no professionalbeauty website in indonesiaBeauty market isexpanding in Indonesia(around 20% each year)**Source: http://www.kemenperin.go.id/artikel/4927/Industri-Kosmetik-Tumbuh-PesatE-Commerce is starting toshow result in Indonesiathis few yearsWhy Now?
Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members
Direct Buy Products Reviewed by Users from The Website (Social Commerce)
ProductArticles Photo VideoSocial Interactions Social Interactions Social InteractionsCommerce triggered by social interactionbetween visitors, blogger and the expertsBeautiplan Structure
Potential Market• Women age 16-40+ (HUGE!)• Beauty product user• Make up artist• Beauty blogger
Q1 2013 Q2 2013 Q3 2013 Q4 2013Beautiplan TimelineProjectCompletionUser&BrandAquisitionEventActivation&ExpansionGetRevenueFinalize developmentand assemble team,integrate withexisting brandsNegotiate to addmore products fromvarious brands anduser aquisition bysocial media viralpowerCreate events,workshop and otheractivation tostrengthenBeautiplan brandandacknowledgmentStart to get proﬁtfrom various revenueincomeLaunch aneCommerce feature,and take commision
User Acquisition3,000 Graduate Students Every Year350,000 Alumni
Social MediaWith our 450.000+ followers, our existing socialmedia consist of 61%women, which is ourpotential market for Beautiplan.comOur Traﬃc & ChannelPartnership with Yahoo! SHEPut article, photo and video in Yahoo! She thatlinked back to Beautiplan.com, this also includethe product info.WebisodeCreate an online competition to inspire everyonethat you can have what ever outer beauty that youwant.