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Beautiplan presentation for idbyte 2013.

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  1. 1. ProblemThere is no complete beautytutorial, products and works/artsonline in Indonesia
  2. 2. What is Beautiplan?• Curated media based on social network platform for beautyenthusiasts (make up, hairdo, and nail art)• Social commerce site for beauty products
  3. 3. DENNY SANTOSO• Commerce specialist with large offline and online networks• 14 years experiences in wellness industry• 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers(4x Most Popular Youtube Video)• Founder (Yahoo!, Kompas, and Vemale content partnerWhy Us?ZIVANNA LETISHA• Puteri Indonesia 2008• Miss Universe Favorite 2009 (Online Votes Version)• News Presenter• Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be aPrincess on Your Own”SANNY GADDAFI• Software engineer• Serial entrepreneur specialized in niche social networks
  4. 4. There is no professionalbeauty website in indonesiaBeauty market isexpanding in Indonesia(around 20% each year)**Source: is starting toshow result in Indonesiathis few yearsWhy Now?
  5. 5. Beautiplan Concept
  6. 6. User Generated Content Beauty Articles Curated by Administrators
  7. 7. User Generated Content Beauty Photo Works
  8. 8. Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members
  9. 9. Direct Buy Products Reviewed by Users from The Website (Social Commerce)
  10. 10. ProductArticles Photo VideoSocial Interactions Social Interactions Social InteractionsCommerce triggered by social interactionbetween visitors, blogger and the expertsBeautiplan Structure
  11. 11. Potential Market• Women age 16-40+ (HUGE!)• Beauty product user• Make up artist• Beauty blogger
  12. 12. Q1 2013 Q2 2013 Q3 2013 Q4 2013Beautiplan TimelineProjectCompletionUser&BrandAquisitionEventActivation&ExpansionGetRevenueFinalize developmentand assemble team,integrate withexisting brandsNegotiate to addmore products fromvarious brands anduser aquisition bysocial media viralpowerCreate events,workshop and otheractivation tostrengthenBeautiplan brandandacknowledgmentStart to get profitfrom various revenueincomeLaunch aneCommerce feature,and take commision
  13. 13. User Acquisition3,000 Graduate Students Every Year350,000 Alumni
  14. 14. Social MediaWith our 450.000+ followers, our existing socialmedia consist of 61%women, which is ourpotential market for Beautiplan.comOur Traffic & ChannelPartnership with Yahoo! SHEPut article, photo and video in Yahoo! She thatlinked back to, this also includethe product info.WebisodeCreate an online competition to inspire everyonethat you can have what ever outer beauty that youwant.
  15. 15. ADD MORE BRANDSBrand Partners
  16. 16. •Sponsor / Brand Advertising•eCommerce•WorkshopMonetization
  17. 17. - A Social Network for Beauty Enthusiasts
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