FACEBOOK
OPTIMIZATION
GUIDE
2014
22%
of people spend their time
online on social networks
(including Facebook)
22%
It’s no secret that
Social Media is a powerful
tool to drive traffic to
one’s site and create brand
awareness…
LIKES
1500
...but recently, Facebook’s organic
reach has plummeted!
WHERE DID ALL
THE TRAFFIC GO?
You like more brand pages today which
means more content is fighting for your
attention. Fac...
HOW TOP NEWS IS
DETERMINED...
How popular (liked, commented, shared,
clicked) are the post creator’s past posts
with every...
Facebook distributes it to a small
fraction of the people who like your
page just to gauge their reaction.
If they engage ...
TIPS TO BOOST
ORGANIC TRAFFIC
Write Better
Headlines!
Too vague, no one cares.
Too specific, no one clicks.
Spark
Curiosity!  Ideal length of a headline for
Facebook is 40 char...
Use an engaging image to tell your story.
Great thumbnail images can
increase click engagement and
content discovery by 27...
Images
Should
Be...
AWESOME
USEFUL
MEANINGFUL
Let those creative juices
flow and don't be afraid to
fail, break a few rules, or
completely miss the mark.
It is only by ...
Sources:
LINKS GO HERE...
For More Helpful Tips, Resources and the Latest Tech News Visit:
WeRockYourWeb.com
Facebook.com/...
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Facebook Optimization Guide

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Want to get your Facebook posts seen by more people? This Facebook Optimization Guide helps give you some ideas on how to make your posts more likely to be liked and shared o the Facebook Feed.

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Facebook Optimization Guide

  1. 1. FACEBOOK OPTIMIZATION GUIDE 2014
  2. 2. 22% of people spend their time online on social networks (including Facebook) 22%
  3. 3. It’s no secret that Social Media is a powerful tool to drive traffic to one’s site and create brand awareness… LIKES 1500
  4. 4. ...but recently, Facebook’s organic reach has plummeted!
  5. 5. WHERE DID ALL THE TRAFFIC GO? You like more brand pages today which means more content is fighting for your attention. Facebook is trying to make this easier by showing you the most relevant stuff first.
  6. 6. HOW TOP NEWS IS DETERMINED... How popular (liked, commented, shared, clicked) are the post creator’s past posts with everyone? How popular is this post with everyone who has already seen it? How popular have the post creator’s past posts been with the viewer? Does the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past? How recently was the post published?
  7. 7. Facebook distributes it to a small fraction of the people who like your page just to gauge their reaction. If they engage by liking, commenting, and sharing, then Facebook distributes your page's post to more of the people who like your brand (and even their friends). What Happens  When I Create a Post?
  8. 8. TIPS TO BOOST ORGANIC TRAFFIC
  9. 9. Write Better Headlines!
  10. 10. Too vague, no one cares. Too specific, no one clicks. Spark Curiosity!  Ideal length of a headline for Facebook is 40 characters Helpful Headline Hints
  11. 11. Use an engaging image to tell your story. Great thumbnail images can increase click engagement and content discovery by 27%.
  12. 12. Images Should Be... AWESOME USEFUL MEANINGFUL
  13. 13. Let those creative juices flow and don't be afraid to fail, break a few rules, or completely miss the mark. It is only by doing so that you will succeed. REMEMBER:
  14. 14. Sources: LINKS GO HERE... For More Helpful Tips, Resources and the Latest Tech News Visit: WeRockYourWeb.com Facebook.com/WeRockYourWeb

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