The 2014 Facebook Optimization Guide highlights the challenges of decreasing organic reach on the platform due to increased competition for attention. It provides tips for enhancing post engagement, such as crafting intriguing headlines and using engaging images. Additionally, it explains how Facebook determines the visibility of posts based on various engagement metrics.

1. FACEBOOK
OPTIMIZATION
GUIDE
2014

2. 22%
of people spend their time
online on social networks
(including Facebook)
22%

3. It’s no secret that
Social Media is a powerful
tool to drive traffic to
one’s site and create brand
awareness…
LIKES
1500

4. ...but recently, Facebook’s organic
reach has plummeted!

5. WHERE DID ALL
THE TRAFFIC GO?
You like more brand pages today which
means more content is fighting for your
attention. Facebook is trying to make this
easier by showing you the most relevant
stuff first.

6. HOW TOP NEWS IS
DETERMINED...
How popular (liked, commented, shared,
clicked) are the post creator’s past posts
with everyone?
How popular is this post with everyone who
has already seen it?
How popular have the post creator’s past
posts been with the viewer?
Does the type of post (status update, photo,
video, link) match what types have been
popular with the viewer in the past?
How recently was the post published?

7. Facebook distributes it to a small
fraction of the people who like your
page just to gauge their reaction.
If they engage by liking,
commenting, and sharing, then
Facebook distributes your page's
post to more of the people who like
your brand (and even their friends).
What Happens
When I Create a Post?

8. TIPS TO BOOST
ORGANIC TRAFFIC

9. Write Better
Headlines!

10. Too vague, no one cares.
Too specific, no one clicks.
Spark
Curiosity! Ideal length of a headline for
Facebook is 40 characters
Helpful Headline Hints

11. Use an engaging image to tell your story.
Great thumbnail images can
increase click engagement and
content discovery by 27%.

12. Images
Should
Be...
AWESOME
USEFUL
MEANINGFUL

13. Let those creative juices
flow and don't be afraid to
fail, break a few rules, or
completely miss the mark.
It is only by doing so that
you will succeed.
REMEMBER:

14. Sources:
LINKS GO HERE...
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