Indonesia is the one of the most populated country in the world. Considered to be the fastest emerging market, with more than 280 millions mobile phone subscription and fourth largest Facebook user, its considered as one of the biggest potential digital market in APAC

1. INDONESIA Digital Landscape 2014

2. 1
INDONESIA POPULATION
Digital Landscape 2014

3. Overview
253 Millions Population (4th world rank)
83 Millions Internet Users (8th world rank)
430% Growing Internet Population in Last Five Years
Source: Internet World Stats, Global Web Index, Ministry of Communication and Informatics Republic of Indonesia 2014

4. Overview
42,2
55,2
61,1
74,6
8
13,8
24,2
31,17
0
10
20
30
40
50
60
70
80
2010
2011
2012
2013
Internet Users
Netizen
Source: MarkPlus Insight 2014
Netizen is defined as someone who spends at least three hours online per day
The survey reveals that Indonesia now has 74.6 million internet users, a 22 percent increase from last year’s 61.1 million.
That number will pass 100 million in 2015.
INTERNET USERS
in millions

5. Snapshot
255,461,124
Total Population
83,600,000
Internet Users
69,000,000
Facebook Users
51% Urban & 49% Rural
33% Internet Penetration
27% Facebook Penetration
281,963,665
Active Mobile Subscription
112% Mobile Subscription Penetration
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial

6. Internet Indicators
5H 27M
Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook
14%
Mobile Internet Penetration of Total Population
2H 30M
Average Time Mobile Internet Per Day
Source: Global Web Index; US Cencus Bureau; WeAreSocial

7. 2
MOBILE INTERNET
Digital Landscape 2014

8. Mobile Stats
80,1M
Active Mobile Broadbands Subscription
32%
Mobile Broadbands Subscription of Total Population
52M
Active Social Media Users Accessing from Mobile Device
21%
Penetration of Mobile Social from Total Population
Source: US Census Bureau; WeAreSocial

9. Mobile
Prepaid Users of Total Mobile Subscription
Post Paid Users of Total Mobile Subscription
3G Connection of Total Mobile Subscription
281,963,665
Active Mobile Subscription
22%
1%
99%
0%
20%
40%
60%
80%
100%
120%
Source: GSMA Intelligence; WeAreSocial

10. Mobile
Smartphone Users Searching for Local Information
Smartphone Users Researching Product/Service from Their Phone
Smartphone Users Who Have Purchased from Their Phone
95.867.646
Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Smartphone Penetration as % of Total Mobile Subscription

11. 3
SOCIAL NETWORKS
Digital Landscape 2014

12. Social Media Use
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
Any Social Network
Facebook
Twitter
Google +
Linkedin
Instagram
Used in The Past Month
Own an Account
Source: Global Web Index; WeAreSocial
Note: Figure represent percentage of internet users

13. Facebook Users
Global
58,1
69,0
86
202
1.310
-
500,0
1.000,0
1.500,0
US & Canada
Brazil
Indonesia
India
INDONESIA IS THE 4th BIGGEST GLOBAL USERS
Source: eMarketer; Forbes
(in millions)

14. Twitter Users
Indonesia
37,30%
39,00%
44,50%
56,90%
61,70%
India
Argentina
Mexico
Brazil
INDONESIA IS THE BIGGEST TWITTER USER GROWTH IN THE WORLD
User Growth
The World's Most Active Twitter City
•Jakarta
•New York
•Tokyo
•London
•Sao Paulo
Source: eMarketer; Forbes

15. Line User
Global Users
18
27
30
52
490
0
100
200
300
400
500
600
Japan
Indonesia
Thailand
India
INDONESIA IS THE 3RD BIGGEST GLOBAL USERS
Source: eMarketer; Forbes
(in millions)

16. Google+ Users
US
581
613
1.600
2.200
5.600
0
1000
2000
3000
4000
5000
6000
India
Brazil
UK
Indonesia
+
+
+
+
+
Source: Socialmediaslant “Google Plus Global Population”
(in thousands)

17. 4
E-COMMERCE
Digital Landscape 2014

18. B2C eCommerce Sales in Indonesia
Source: eMarketer “Digital Buyer Penetration Across APAC”
0,56
1,04
1,79
2,6
15,40%
13,30%
9,80%
7,10%
2011
2012
2013
2014
Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling
*in billion US$
Percentage of change
Sales
(in billions)

19. Indonesia Digital Buyer
Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014)
9,50%
11%
12%
12,60%
13%
13,30%
2013
2014
2015
2016
2017
2018
*measured as a percentage of internet users
Top Three Drivers Of Online Shopping
•Look at the products online before purchasing in store
•Read online reviews prior to purchasing products
•Research product online prior to purchasing

20. Most Purchased Products
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
24%
39%
43%
46%
78%
Groceries
Book & Magazine
Electronics
Gadget
Fashion

21. Payment
Source: DailySocial; eMarketer
BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM
NOTE
Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network
Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e- commerce
24%
30%
41%
70%
COD
Credit Card
Klik BCA
Transfer

22. Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
61%
64%
66%
72%
Prefer to save time rather than save money
No Need to travel
Deliver directly to their address
Easy to compare with other products
RECENT ONLINE SHOPPER

23. Online Shopping Considerations
Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014
38%
40%
42%
67%
If Cheaper than Offline Store
Not sure about product quality
Lack of Security
Less ability to touch products
NON RECENT ONLINE SHOPPER

24. Popular Online Shopping Sites in Indonesia
Source: TechInAsia “Popular Shopping Online In Indonesia”
Online Forum & Classified
B2C
Marketplace

25. THANK YOU
THANK Compile by Chris Adinugroho