Reuven Cohen Founder & Chief Technologist at Enomaly Inc Developer of more then 500 websites over the last 12 years Extensive experience in almost all aspects in the development of highly scalable web applications - Wife Brenda Cohen, Toronto based freelance creative director (Common Inc) - Dog - Winston the Pug - Hobbies include kayaking, hiking and cooking

Founder & Chief Technologist at Enomaly Inc

Developer of more then 500 websites over the last 12 years

Extensive experience in almost all aspects in the development of highly scalable web applications

- Wife Brenda Cohen, Toronto based freelance creative director (Common Inc)

- Dog - Winston the Pug

- Hobbies include kayaking, hiking and cooking

What is Cloud Computing? A pool of abstracted, highly scalable, managed on demand compute infrastructure capable of hosting end- customer applications and billed by consumption Scaling is typically provided automatically giving a uniform and reliable experience to the end application users

A pool of abstracted, highly scalable, managed on demand compute infrastructure capable of hosting end- customer applications and billed by consumption

Scaling is typically provided automatically giving a uniform and reliable experience to the end application users

A Brief History

Cloud Enablers Enablers - These are companies that enable the underlying infrastructure or the basic building blocks. These companies are typically focused on data center automation and/or server virtualization (VMware/EMC,Citrix, Dell, HP, RedHat, Intel, Sun, IBM, Enomalism, etc) These enablers can range from: Chip level: Intel VT Hypervisor: Xen, vmware Orchestration: 3tera, Cassatt, Enomalism elastic computing platform

Enablers - These are companies that enable the underlying infrastructure or the basic building blocks.

These companies are typically focused on data center automation and/or server virtualization (VMware/EMC,Citrix, Dell, HP, RedHat, Intel, Sun, IBM, Enomalism, etc)

These enablers can range from:

Chip level: Intel VT

Hypervisor: Xen, vmware

Orchestration: 3tera, Cassatt, Enomalism elastic computing platform

Cloud Providers Providers - Include Amazon web services, Rackspace, Google, Microsoft The ones with the budgets and know how to build out global computing environments costing millions or even billions of dollars Cloud providers typically offer their infrastructure or platform Frequently these "As a Service" offerings are are billed & consumed on a utility basis

Providers - Include Amazon web services, Rackspace, Google, Microsoft

The ones with the budgets and know how to build out global computing environments costing millions or even billions of dollars

Cloud providers typically offer their infrastructure or platform

Frequently these "As a Service" offerings are are billed & consumed on a utility basis

Cloud Consumers Consumers - Companies that build or improve their web applications (SaaS) on top of existing clouds of computing capacity without the need to invest in data centers or any physical infrastructure Cloud computing from the consumer point of view is becoming the only way to build, host and deploy a scalable web applications

Consumers - Companies that build or improve their web applications (SaaS) on top of existing clouds of computing capacity without the need to invest in data centers or any physical infrastructure

Cloud computing from the consumer point of view is becoming the only way to build, host and deploy a scalable web applications

Architectural fundamentals

Workload distribution

The Benefits Cost savings, leveraging economies of scale Pay for what you use Resource flexibility Rapid prototyping and market testing Increased speed to market Improved service levels and availability Self-service deployment Reduce lock-in and switching costs

Cost savings, leveraging economies of scale

Pay for what you use

Resource flexibility

Rapid prototyping and market testing

Increased speed to market

Improved service levels and availability

Self-service deployment

Reduce lock-in and switching costs

The Challenges Enterprise IT wants control - Cloud computing presents enterprises with significant cost and agility benefits that IT will struggle to leverage due to security and control constraints Business units want flexibility - If IT doesn’t provide business units with easy access to inexpensive cloud services, they will engage with external providers themselves, bypassing IT policy and control

Enterprise IT wants control - Cloud computing presents enterprises with significant cost and agility benefits that IT will struggle to leverage due to security and control constraints

Business units want flexibility - If IT doesn’t provide business units with easy access to inexpensive cloud services, they will engage with external providers themselves, bypassing IT policy and control

Enterprise Barriers Data Security & Privacy Regulatory Control (SoX, HIPPA, etc) Lack of Audit, Governance & Accountability Questionable Reliability & Performance Lack of Management Tools Lack of Integration with Internal Infrastructure

Data Security & Privacy

Regulatory Control (SoX, HIPPA, etc)

Lack of Audit, Governance & Accountability

Questionable Reliability & Performance

Lack of Management Tools

Lack of Integration with Internal Infrastructure

Cloud Applications R&D projects. Many enterprise shops are using clouds to test new services, scalability testing, applications, and design models Low-priority business applications. Services such as Web-based collaboration, business intelligence against very large databases, partner-facing project sites, and other low-priority services Web-based collaboration services. Apps which often have a short lifespan and a hassle to deploy via traditional IT procurement processes.

R&D projects. Many enterprise shops are using clouds to test new services, scalability testing, applications, and design models

Low-priority business applications. Services such as Web-based collaboration, business intelligence against very large databases, partner-facing project sites, and other low-priority services

Web-based collaboration services. Apps which often have a short lifespan and a hassle to deploy via traditional IT procurement processes.

The Players Platform as a Service - led by Amazon Web Services (SQS, SDB), Salesforce.com, Akamai, Google (App Engine), Microsoft (Live), Coghead and Bungee Labs Infrastructure as a Service - Larger companies including Amazon (EC2, S3) Rackspace (Mosso), Terremark and smaller players, such as Layered Technologies and Xcalibre, Enki

Platform as a Service - led by Amazon Web Services (SQS, SDB), Salesforce.com, Akamai, Google (App Engine), Microsoft (Live), Coghead and Bungee Labs

Infrastructure as a Service - Larger companies including Amazon (EC2, S3) Rackspace (Mosso), Terremark and smaller players, such as Layered Technologies and Xcalibre, Enki

The Future The Web giants are investing heavily in mega-sized data centers, cloud-like middleware, and optimized management software and practices that make them likely candidates to o ff er cloud computing. To date, they have been using these infrastructures to power their own services but could just as easily offer their platform as a service like Amazon EC2 has done.

The Web giants are investing heavily in mega-sized data centers, cloud-like middleware, and optimized management software and practices that make them likely candidates to o ff er cloud computing.

To date, they have been using these infrastructures to power their own services but could just as easily offer their platform as a service like Amazon EC2 has done.

Questions Ask me a question Find the presentation on my blog: www.elasticvapor.com

Ask me a question

Find the presentation on my blog:

www.elasticvapor.com