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©2014 | TNOC.ch | @ruudwjanssen
Deciding
which
mobile
event app
you should
use
©2014 | TNOC.ch | @ruudwjanssen
do you need
an event app?
©2014 | TNOC.ch | @ruudwjanssen
who has something at stake?
©2014 | TNOC.ch | @ruudwjanssen
participant
©2014 | TNOC.ch | @ruudwjanssen
planner
©2014 | TNOC.ch | @ruudwjanssen
sponsor
©2014 | TNOC.ch | @ruudwjanssen
participant
©2014 | TNOC.ch | @ruudwjanssen©2014 | TNOC.ch | @ruudwjanssen
participant
©2014 | TNOC.ch | @ruudwjanssen
planner
©2014 | TNOC.ch | @ruudwjanssen
the pessimist 1/2 empty
planner perspectives
©2014 | TNOC.ch | @ruudwjanssen
t 1/2 empty
the optimist 1/2 full
planner perspectives
©2014 | TNOC.ch | @ruudwjanssen
t 1/2 empty
the optimist 1/2 full
planner perspectives
©2014 | TNOC.ch | @ruudwjanssen
sponsor
©2014 | TNOC.ch | @ruudwjanssen
what your sponsors want…
sponsor
©2014 | TNOC.ch | @ruudwjanssen
what your sponsors want…
sponsor
©2014 | TNOC.ch | @ruudwjanssen
who has something at stake?
sponsorplanner
participant
©2014 | TNOC.ch | @ruudwjanssen
“Let’s
talk
about
the
benefits
of ice”
app sales rep perspective
the app
sales rep
©2014 | TNOC.ch | @ruudwjanssen
people
(not apps)
are the most powerful
distribution channels
at events
people
(not apps)
...
©2014 | TNOC.ch | @ruudwjanssen
Connections
Interactions
Sharing
IS HERE
effective behaviour change
©2014 | TNOC.ch | @ruudwjanssen
would you like
an event app
case study?
©2014 | TNOC.ch | @ruudwjanssen
high stakes case study
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
2011 Glasgow 2013 Vienna
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
The Digital Ecosystem
was a radical move
for ESOT
Why?
Case study - European Society for O...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
European Society for Organ
Transpl...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Objectives Digital Ecosystem
Congr...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Teamwork
Congress Committee and/or...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
27,735 Personal messages
2284 pers...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
A lifelong experience
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
... that a book could never ...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
With other
participants
With Key
O...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Companies adopted it
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
20 iPads 2’000 iPads
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Abstracts and
Presentations
Regist...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
The Power of Linking Data
(1) Sear...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
The Connection Matters
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Device Usage
Own
device
Rented
dev...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Financial Framework
Reg Fee
incl d...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Marketing opportunities
•  App mai...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Marketing opportunities
•  App mai...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Feedbacks
Clean and
uncluttered
Gr...
©2014 | TNOC.ch | @ruudwjanssen
Case study - European Society for Organ Transplantation
Takeaways
•  Make the change radic...
©2014 | TNOC.ch | @ruudwjanssen
high stakes case study
©2014 | TNOC.ch | @ruudwjanssen
©2014 | TNOC.ch | @ruudwjanssen
©2014 | TNOC.ch | @ruudwjanssen
What Event Professionals Want
As part of our research we asked event planners
what they se...
©2014 | TNOC.ch | @ruudwjanssen
How to select
a mobile app vendor?
©2014 | TNOC.ch | @ruudwjanssen
what does the app need to do for your event (the business)?
what does the app need to do f...
©2014 | TNOC.ch | @ruudwjanssen
- 1 -
THE EVENT APP BIBLE - VERSION 2
The New VersioN of The PoPular Guide
To eValuaTe, Co...
©2014 | TNOC.ch | @ruudwjanssen
Stand alone
or multiple event app?
©2014 | TNOC.ch | @ruudwjanssen
©2014 | TNOC.ch | @ruudwjanssen
©2014 | TNOC.ch | @ruudwjanssen
PERSONAL LEARNING ENVIRONMENT
Millions of users
Billion of content items
©2014 | TNOC.ch | @ruudwjanssen
Sources
- 1 -
THE EVENT APP BIBLE - VERSION 2
The New VersioN of The PoPular Guide
To eVal...
©2014 | TNOC.ch | @ruudwjanssen
Association technology congress 2014 deciding which mobile app to use @ruudwjanssen
Association technology congress 2014 deciding which mobile app to use @ruudwjanssen
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Transcript of "Association technology congress 2014 deciding which mobile app to use @ruudwjanssen"

  1. 1. ©2014 | TNOC.ch | @ruudwjanssen Deciding which mobile event app you should use
  2. 2. ©2014 | TNOC.ch | @ruudwjanssen do you need an event app?
  3. 3. ©2014 | TNOC.ch | @ruudwjanssen who has something at stake?
  4. 4. ©2014 | TNOC.ch | @ruudwjanssen participant
  5. 5. ©2014 | TNOC.ch | @ruudwjanssen planner
  6. 6. ©2014 | TNOC.ch | @ruudwjanssen sponsor
  7. 7. ©2014 | TNOC.ch | @ruudwjanssen participant
  8. 8. ©2014 | TNOC.ch | @ruudwjanssen©2014 | TNOC.ch | @ruudwjanssen participant
  9. 9. ©2014 | TNOC.ch | @ruudwjanssen planner
  10. 10. ©2014 | TNOC.ch | @ruudwjanssen the pessimist 1/2 empty planner perspectives
  11. 11. ©2014 | TNOC.ch | @ruudwjanssen the pessimist 1/2 empty planner perspectives
  12. 12. ©2014 | TNOC.ch | @ruudwjanssen t 1/2 empty the optimist 1/2 full planner perspectives
  13. 13. ©2014 | TNOC.ch | @ruudwjanssen t 1/2 empty the optimist 1/2 full planner perspectives
  14. 14. ©2014 | TNOC.ch | @ruudwjanssen sponsor
  15. 15. ©2014 | TNOC.ch | @ruudwjanssen what your sponsors want… sponsor
  16. 16. ©2014 | TNOC.ch | @ruudwjanssen what your sponsors want… sponsor
  17. 17. ©2014 | TNOC.ch | @ruudwjanssen who has something at stake? sponsorplanner participant
  18. 18. ©2014 | TNOC.ch | @ruudwjanssen “Let’s talk about the benefits of ice” app sales rep perspective the app sales rep
  19. 19. ©2014 | TNOC.ch | @ruudwjanssen people (not apps) are the most powerful distribution channels at events people (not apps) are the most powerful distribution channels at events
  20. 20. ©2014 | TNOC.ch | @ruudwjanssen Connections Interactions Sharing IS HERE effective behaviour change
  21. 21. ©2014 | TNOC.ch | @ruudwjanssen would you like an event app case study?
  22. 22. ©2014 | TNOC.ch | @ruudwjanssen high stakes case study
  23. 23. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation 2011 Glasgow 2013 Vienna
  24. 24. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  25. 25. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  26. 26. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  27. 27. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  28. 28. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  29. 29. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  30. 30. ©2014 | TNOC.ch | @ruudwjanssen The Digital Ecosystem was a radical move for ESOT Why? Case study - European Society for Organ Transplantation
  31. 31. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  32. 32. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation European Society for Organ Transplantation New Media Plan 2013 Congress Vienna | concept powered by ©TNOC Why ESOT Team There is a world of New Media opportunity to capture a space not yet captured by other organisations in this space ESOT is young a dynamic team able to make this part of their skill set Show that ESOT rises to the occasion and captures new opportunities to connect its stakeholders, partners, exhibitors, participants, volunteers and members of the press Provide added value in project management for international organisers Digital space for collaboration with clients and partners ESOT 2013 Congress Participants Access key resources, participants and faculty in a Digital Conference Ecosystem Presentations Participant profiles Scientific content Streaming content Travel light without paper and traditional conference bags Presenters Access key resources, participants and faculty in a Digital Conference Ecosystem Presentations Participant profiles Scientific content Streaming content Travel light without paper ad Sponsors/Partners Access key participants before, during and after the meeting in the Digital Conference Ecosystem Organising team Create a compelling Digital Conference Ecosystem Project manage the tasks associated with the team roles in an online collaboration space to coordinate and simplify the organisation and document access/approval/storage/access (including mobile) Who Human Resources ESOT team ESOT 2013 Congress Secretariat TNOC Ruud Janssen will add to the above ESOT team extra horsepowers in new media design, coordination and execution to existing team without expanding the team organically What Campaign Get Connected with ESOT Suite of new media tools launched for ESOT + partners clients Digital Bookshelf / Articles / Brochures Event Hub Twitter stream Members area Integrated Backchannel Translation feature to English Event locations on Geolocation Apps Social Media Toolbar in footer of website Social Media Integrated for the team in the Back office Online Collaboration Workspace for project management Committee Collaboration Spaces for enhanced volunteer collaboration Messaging to be provided by ESOT team TNOC will convert to rich media messaging and amplify the message online Themes / Content Ideas How to attend the 2013 Congress Series on how to attend ESOT 2013 Congress Video Webinar Instructional video's snippets and training webinars on how to attend the congress and Digital Conference Ecosystem Digital Conference Ecosystem Single signon access to conference data on Mobile / Tablet type Device ESOT 2013 Congress Participants Access key resources, participants and faculty in a Digital Conference Ecosystem Presentations Participant profiles Scientific content Streaming content Export to OUtlook, iCal or view on Mobile device Choose sessions and schedule private meetings Travel light without paper and traditional conference bags Presenters Access key resources, participants and faculty in a Digital Conference Ecosystem Presentations Participant profiles Scientific content Streaming content Travel light without paper Sponsors/Partners Access key participants before, during and after the meeting in the Digital Conference Ecosystem Organising team Create a compelling Digital Conference Ecosystem Where ESOT Congress Before The Transplantation Congress 2013 - Digital Conference Ecosystem Online Website Social Media Toolbar Microblogs Conference Suite using TNOC hubs & dashboard Blog Create a new blog with contributions from team members, partners and TNOC with rich content (video/articles/news features / interview onsite) Rich Media Onsite interviews Video Podcast Photo Flickr Pro stream Video ESOT Vimeo Channel Streaming ESOT Livestream & Content Capturing Mobile device Offline Mobile device with local info in HTML 5 Digital Conference Ecosystem support system During Onsite The 2013 Transplantation Congress TV ESOT - Genius Bar Digital Conference Ecosystem support system LIVE Rich Media Onsite interviews Video Podcast Photo Flickr Pro stream Video ESOT Vimeo Channel Streaming ESOT Livestream & Content Capturing After Rich Media Onsite interviews Video Podcast Photo Flickr Pro stream Video ESOT Vimeo Channel Streaming ESOT Livestream & Content Capturing When Timeplan Phase 1 - Idea phase - Options & Feasibility Study feasibility study Phase 2 planning to be detailed when go has been given Phase 2 - Tender Requirements & RFP Project Manage a Feasibility study with options for ESOT Organizing Committee Detailed in Milestones and task list on Workspace Phase 3 Project Management Phase 4 Onsite execution and support Phase 5 Post event reporting and community transition to ESOT & ESOT 2015 congress ESOT Congress Before During After How Resources Toolset Current Toolset Website Newsletter Social Media Channels to be inventoried Linkedin Group Future Toolset ESOT 2013 Organizing Team Dashboard All in 1 Team New Media Dashboard + console and metrics dashboard Team can be activated to communicate in multiple channels Website new media enrichment Browser Social Media Toolbar Variable messaging Increase Facebook contributions Engage on Twitter Translate function YouTube Chat function Geolocation Checkin to ESOT Foursquare Gowalla Facebook Places Actions Create Foursquare spots for ESOT Get connected (offer benefit for checkin at ESOT events) Digital Conference Bag QR codes on stand & printwork Centralized digital archive of all collateral ESOT 2013 Participants Tablet/SmartPhone compatible Mobile website & HTML 5 enabled App with offline function Digital Conference Bag QR codes on stand & printwork ESOT branded connection device for people, places and topics enable face to face exchange of digital details ESOT 2013 Sponsors/Partners ESOT.TV Onsite production studio with ability to record upto Digital Training Social Media Policy creation Done for 2011 congress needs to be reviewed for 2013 Congress Training For ESOT team and LOC + PCO team 2 days onsite How much Optional itemsIdeas for Get Connected give aways Poken give away Instead of bar code readers onsite On-site staffing costs 5 days 4 pax 10 pax volunteers Digital Skills training for Team ESOT 2013 Training Social Media Policy creation Done for 2011 congress needs to be reviewed for 2013 Congress TrainingFor ESOT team and LOC + PCO team 1 1/2 days onsite trainer at 125 Euro per hour Training venue costs Travel costs Webcast & Video Production Video Corner onsiteConferences leading upto Congress 2013 Congress Webcast series Rich media Configuration & Subscription costs TNOC | Central Desktop Configuration Subscription Collaboration Workspace to manage the project Photo Sharing Pro account Configuration Subscription Digital Media hub + What's on Signage & Scheduling onsite Configuration Subscription Slideshare Configuration Pro Subscription ESOT Blog Configuration Subscription Content Strategy To be discussed and created with ESOT LOC / Scientific Committee ESOT backoffice to coordinate all messaging on Microblogs, Facebook, Linkedin status updates etc + dashboard Configuration Subscription Digital brochure/Book Shelf Create a digital bookshelf of all publications and encourage viral use of these pieces. (PDF uploads, Images Configuration Subscription = free Account to publish document , brochures and PDF's online Social Media Toolbar on website Setup fee Subscription fee Excluding third party fee (your website service provider) to add Embedded HTML script to current website Digital Dashboard Setup fee Subscription fee Project Management & execution TNOC resources & time to be logged on Central Desktop Training / Creative Production / Onsite time Moderation, Community Management & Office work Estimates Phase 1 Phase 2 Phase 2 planning to be detailed when go has been given on Phase 1 Phase 3 Phase 4 Phase 5 Budget to be indicated by ESOT and then make choices in items presented above Creating Social MediaPlan for a 1+1/2 day training for team Social Media Team TrainingTeam Deliverables Social Media Training Social Media Policy About TNOC Website Social Media Digital Toolbar Welcome to this mindmap. Please take a fresh cup of coffee (as it may take upto 15 minutes to go through this innovative plan). Start at the top and read it counter clockwise to go through the plan. There is also a PDF version of this plan which after we decide to go ahead will be made available on the online collaboration workspace. Please note all price indications are based on 2012 price levels. European Society for Organ Transplantation New Media Plan 2013 Congress Vienna | concept powered by ©TNOC ESOT_2013_New_Media_Support_TNOC.mmap - 29/12/2011 - Ruud Janssen Dear Stefan, Thanks for your detailed thoughts. Here goes a bit on our thinking/views. Please, let us know if we are on the same page. We believe the idea has 2 main components: 1. The Digital Conference Ecosystem: This component would be a native client application and/or website. It should be accessible both on and off the network. It should include content services (upload, manage and display/download presentations), messaging boards (social networking for the conference attendees), conference infrastructure (maps, calendar, announcements), advertising and may be even "translation" services such as those offered by Google. Super. Exactly what I meant and very well summarized. 2. The Access Devices: For this portion, it is clear why a tablet is preferable. We can certainly look at what would be the most attractive/cost-effective option to offer for either purchase or rent. The iPad could be the primary device offered but for those attendees with their own tablets, it should be feasible to download or access over the network the "Ecosystem" (component 1 above) and operate as if they had received the iPad the conference provides. Agree. The idea was that every attendee could use the “Ecosystem” and for those who have a tablet computed it might be best if they could simply download the applications/software. For others I hope that we can develop a lease/buy option. Something to keep in mind is that tablet computers or apps might be entirely new to some delegates. Therefore I was hoping that for those who do not bring their own tablet computers we will be able to offer an iPAD with everything pre-installed and easy to use. Consider the presenter/attendee at home before or after the conference, what system is most convenient to use? A desktop, a laptop or a tablet? Good question. Preparing a presentation I believe most people would use the laptop. Looking at the program or posters or presentations, many would use the tablet. I would see the tablet as the major tool AT the conference. Before and after it might be used just like by any other “regular” consumer.
  33. 33. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  34. 34. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  35. 35. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Objectives Digital Ecosystem Congress™. The proposed tools are aimed at building a community around content, context, connectivity and continuity to fuel the dialogue between ESOT and its members, congress participants, stakeholders and partners. It is a long term strategy that anticipates on the widespread adoption of new media which is reaching its tipping point around the world today. Core to the development is a Digital Conference Ecosystem as has been outlined in a first vision document by Stefan Schneeberger. At a ESOT 2013 core group meeting the decision has been made to proceed with the "digital conference" concept as outlined earlier with a professional case assessment.  The core group has accepted a proposal to ask TNOC to provide a proposal for a formal assessment of the project including all components involved. Objectives for feasibility study Digital Conference Ecosystem The goals for the assessment would be to get a clear picture of how the vision could be realized. More specifically: • How that hardware component could be worked out (company, lease/buy) • Which software elements would be required (online/Apps) - which of those would be commercially available – which need to be customized - simplicity of use and quick user adoption will be a key criterium • How can the new format be made attractive to sponsors; what types of advertisement can be offered The ESOT 2013 core group would need a comprehensive and detailed assessment of the technicalities, overall costs and a risk/benefit analysis for the congress/society. TNOC is proposing to take on this task. In phase one a feasibility study would be conducted based on the input of the vision document provided in Q 3&4, 2011. Timeline Digital Conference Ecosystem and Access Devices Phase 1 - Idea phase - Options & Feasibility Study - Feasibility study - Phase 2 planning to be detailed when go ahead has been given on phase 1 Phase 2 - Platform & Vendor selection - Project manage outcome of the feasibility study with options for ESOT Organizing Committee - Requirements Outline & RFP
  36. 36. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation
  37. 37. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Teamwork Congress Committee and/or Board App developer PCO Abstract management company Venue Consultants You do not get there alone
  38. 38. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation 27,735 Personal messages 2284 personal appointments Best Abstract Challenge session dynamic Creating a real impact
  39. 39. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation A lifelong experience
  40. 40. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation ... that a book could never ...
  41. 41. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation With other participants With Key Opinion Leaders During sessions & breaks On event follow- up Engagement
  42. 42. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Companies adopted it
  43. 43. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation 20 iPads 2’000 iPads
  44. 44. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Abstracts and Presentations RegistrationGroup Registration Posters and Brief Orals PUSH Updates PULL Database Shared Folders Ecosystem Database Activation Codes QR Codes Pulling it all Together
  45. 45. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation The Power of Linking Data (1) Search Abstract (2) Author Profile (3) Schedule Appointment
  46. 46. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation The Connection Matters
  47. 47. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Device Usage Own device Rented device Forecast Actual Own device Group registrations Rented device
  48. 48. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Financial Framework Reg Fee incl device Sponsorship Organization charges Revenue Sources
  49. 49. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Marketing opportunities •  App main support •  Interactive Corporate Symposium •  Enhanced company advertising •  Advertising banners •  Virtual booth •  iPad sleeve •  Distribution area & Surveys •  Push notifications
  50. 50. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Marketing opportunities •  App main support •  Interactive Corporate Symposium •  Enhanced company advertising •  Advertising banners •  Virtual booth •  iPad sleeve •  Distribution area & Surveys •  Push notifications
  51. 51. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Feedbacks Clean and uncluttered Green in action Green with envy Exciting buzz of technology in action Empty waste bins No technology glitches Very professional support There was an Ipad for me Easier contact with other attendees The best way to be informed & connected. Congratulations for this idea!!
  52. 52. ©2014 | TNOC.ch | @ruudwjanssen Case study - European Society for Organ Transplantation Takeaways •  Make the change radical •  A device for every delegate •  Data interface is critical •  All content interlinked •  Interactivity –  Survey –  Voting –  Challenges –  Business card –  Messages
  53. 53. ©2014 | TNOC.ch | @ruudwjanssen high stakes case study
  54. 54. ©2014 | TNOC.ch | @ruudwjanssen
  55. 55. ©2014 | TNOC.ch | @ruudwjanssen
  56. 56. ©2014 | TNOC.ch | @ruudwjanssen What Event Professionals Want As part of our research we asked event planners what they see as the top features that event apps must have. While every event is different, the following ranking will give you a clear idea of what event professionals are looking for while selecting apps. event agenda/schedule 28% Personalized scheduling 10% floor plan 8% attendee networking 6% maps 5% branding 4% Customization 4% social Networks sign in 3% real Time analytics 2% session ratings 2% sponsor banners 2% multievent 2% 24/7 support 2% multilanguage 1% whaT are The ToP 3 basiC feaTures aN aPP should haVe? It is not a big surprise that items such as the event However, it is interesting to note that features schedule reminders are in the top 5. We also asked what ‘special features’ were important. By special features we mean those features that are seen as the way forward but that are not yet globally offered in the market. The top two most popular features were on- site registration and in-app registration. These remove some of the headaches of the check-in process. Overall this indicates that planners are most interested in applications that solve problems over and above features that add interest. For iBeacon technology, which are widely discussed by event technology commentators, failed to capture the interest of most of our respondents. That surely signals a lack of education and proper communication of what the tangible ROI may be of implementing such features. Also noteworthy is the above average interest in content creation opportunities by means of pictures and video. It looks like event professionals are fully grasping the value of user generated content. whaT are The ToP 3 sPeCial feaTures You look for iN aN aPP? onsite registration 19% registration within app 16% Content capture 15% slidesharing 14% Custom solutions for venues 11% livestreaming 9% Private chat 6% NfC/rfid integration 3% ibeacons integration 2%
  57. 57. ©2014 | TNOC.ch | @ruudwjanssen How to select a mobile app vendor?
  58. 58. ©2014 | TNOC.ch | @ruudwjanssen what does the app need to do for your event (the business)? what does the app need to do for you as a planner? criteria
  59. 59. ©2014 | TNOC.ch | @ruudwjanssen - 1 - THE EVENT APP BIBLE - VERSION 2 The New VersioN of The PoPular Guide To eValuaTe, ComPare aNd uNdersTaNd eVeNT mobile aPPs unprecedented user research and event Tech expert advice easy To read Comparison Tables matching features and Price bands Version 2 THE EVENT APP BIBLE New sections, New Checklists, New Comparison Tables WHAT YOU’LL FIND INSIDE
  60. 60. ©2014 | TNOC.ch | @ruudwjanssen Stand alone or multiple event app?
  61. 61. ©2014 | TNOC.ch | @ruudwjanssen
  62. 62. ©2014 | TNOC.ch | @ruudwjanssen
  63. 63. ©2014 | TNOC.ch | @ruudwjanssen PERSONAL LEARNING ENVIRONMENT Millions of users Billion of content items
  64. 64. ©2014 | TNOC.ch | @ruudwjanssen Sources - 1 - THE EVENT APP BIBLE - VERSION 2 The New VersioN of The PoPular Guide To eValuaTe, ComPare aNd uNdersTaNd eVeNT mobile aPPs unprecedented user research and event Tech expert advice easy To read Comparison Tables matching features and Price bands Version 2 THE EVENT APP BIBLE New sections, New Checklists, New Comparison Tables WHAT YOU’LL FIND INSIDE http://www.eventmanagerblog.com/event-app-bible-v2 https://generalassemb.ly http://tnoc.tumblr.com/search/esot
  65. 65. ©2014 | TNOC.ch | @ruudwjanssen

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