Is your website social media+mobile friendly ?

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How to make sure your Website is Social Media and Mobile Friendly.

Keynote Presentation at EIBTM, Technology Hour 29 November 2011 at 13:00 - 14:00 in Fira Gran Via, Barcelona Spain (+ livestreamed) by Ruud Janssen, CMM and Michelle Bruno

While we are racing to jump on the rich content and social media bandwagon, we forget to check if our websites are ready for these new media or if it is currently technology user friendly for your viewers. Your attendees are talking about your event, searching for information and sharing updates with colleagues using social networking platforms and mobile devices. How do you bring these conversations into your event website and make it a central hub for learning and connecting?

This session will help you determine whether your website is truly optimised for social media and mobile devices such as Smartphones and tablets. It will highlight where you need to pay attention, help you to ensure your website is ready for any unexpected outcomes at or before your event and provide you with a strategy for connecting with your attendees more efficiently.
Interactive voting provided by PowerVote (Technology Village Stand O135)

Presenters:
Michelle Bruno, CMP, CEM, President, Bruno Group Signature Events
Ruud Janssen, Managing Director, TNOC

Link to more resources on EIBTM = http://www.eibtm.com/page.cfm/action=Seminars/SeminarID=5

Link to TNOC = Http://www.tnoc.ch

Link to Bruno Group = http://www.brunogroup.com/

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Is your website social media+mobile friendly ?

  1. 1. EIBTM TECHNOLOGY HOUR LECTURE THEATRE AND AV PROVIDED BY Exhibiting on Stand P175
  2. 2. EIBTM TECHNOLOGY HOUR Tuesday 29th November 1300-1400 How to make sure your website is social media and mobile friendlySpeakers:Ruud W. Janssen, CMM, Managing Director, TNOCMichelle Bruno, CMP, CEM, President, Bruno Group Signature Events Provider of Lecture EIBTM Technology Hour Theatre & AV - Exhibiting on Stand P175
  3. 3. Interactive Voting Provided By:Meet PowerVote at the Technology Village on Stand O135 EIBTM Technology Hour Provider of Lecture Theatre & AV - Exhibiting on Stand P175
  4. 4. How to make sure your website is social mediaand mobile friendly
  5. 5. Bruno Group Signature Events Salt Lake City, UT, USA Twitter: @michellebruno Blog: forkintheroadblog.comMichelle Bruno
  6. 6. TNOC Basel, Switzerland @ruudwjanssen www.tnoc.ch 20 years in meetings industry serial entrepreneur in bespoke social media & online collaboration accredited trainer & facilitator MPI Global Training co-creator Event Camp Europe TEDx curator project meeting architecture slowfood enthusiastRuud Janssen, CMM
  7. 7. Let’s start with ?How to make sure your website issocial media and mobile friendly
  8. 8. 5 steps to more social media friendly event websites
  9. 9. 5 steps to more social media friendly event websites ss )? us ine th eb en t( r ev ry ou o fo to d ne ed s ite s the td oe w ha
  10. 10. 5 steps to more social media friendly event websites ss )? us ine th eb en t( r ev ry ou o fo to d ne ed s ite s the s? oe us er ha td e w r th o fo d tod tn ee oe si ha td w
  11. 11. your turn | activity 1The purpose of my website is to promote…. 1) a congress / meeting / event 2) an exhibition 3) an incentive programme 4) our company/organisation 5) ?
  12. 12. not abo ut w iref r am es or C MS
  13. 13. not abo ut t ype fac es or w eb des ign
  14. 14. website = point to place image credit: ©TNOC | Ruud Janssen
  15. 15. the hub of your community image credit: David Armano adapted by Ruud Janssen
  16. 16. where to start?
  17. 17. your turn | activity 2My role for our company website is…. 1) I have overall end responsibility for the website 2) I am responsible for content 3) I design and manage the website 4) I am the developer / programmer 5) I donot have a website
  18. 18. collect
  19. 19. PHASE 1 SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME ATENDEE WEBINARimage credit: Sam Smith & Ruud Janssen
  20. 20. PHASE 1 PHASE 2 PHASE 2 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME HYBRID ATENDEE ATTENDEE WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
  21. 21. PHASE 1 PHASE 2 PHASE 2 PHASE 3 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NEW MEDIA EVENT NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPINGimage credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
  22. 22. PHASE 3 PHASE 1 PHASE 22 PHASE PHASE 32011 CONGRESS 2012 CONGRESS SOCIAL CONTENT NEW MEDIA EVENT NEW MEDIA DASHBOARD EVENT NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO VIDEO WHITEPAPER BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR image credit: Sam Smith & Ruud Janssen
  23. 23. what do you put in &what would you like to get out? = conversion 23
  24. 24. where do you need to pay attention? listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimizationbrand strategy web alliances measurement creative development analytics 24
  25. 25. Altimeter Group asked 140 Corporate Social Strategists:“What three external (go-to-market) social strategyobjectives will you focus on most in 2011?” Source: Survey of Corporate Social Strategists, Altimeter Group, 2010
  26. 26. 5 steps to more social media friendly event websites 26
  27. 27. rich & fresh1 content
  28. 28. Let’s consider an event website
  29. 29. where do website visitors come from? 29
  30. 30. can your visitors find their why? 30
  31. 31. what & whom are they looking for? 31
  32. 32. how do they wish to engage? 32
  33. 33. are they socially motivated? 33
  34. 34. or just to convince their boss 34
  35. 35. how attractive is your proposition? 35
  36. 36. and who is it for? 36
  37. 37. when do they need what? 37
  38. 38. how do you keep them connected? 38
  39. 39. where do you have the conversation? 39
  40. 40. how is the content relevant?
  41. 41. what resources do you have? 41
  42. 42. and can you sustain the efforts? 42
  43. 43. do you offer enough variation? 43
  44. 44. and is it worth the effort? 44
  45. 45. does it lead to conversion? 45
  46. 46. 5 steps to more social media friendly event websites 46
  47. 47. 2social content
  48. 48. who’s listening?Social media is about gettingothers to tell our stories for us 48
  49. 49. we want to do business with a person 49
  50. 50. we want to connect to the real thing 50
  51. 51. and we trust our friends Tripadvisor launched Facebook’s Instant Personalization feature in Dec 2010, offering friend ratings, reviews and travel history 51
  52. 52. we want the backstage scoop 52
  53. 53. and near realtime information 53
  54. 54. created by the community 54
  55. 55. right here right now 55
  56. 56. enablers of social networking 56
  57. 57. Question to youWhat forms of socialinteraction do you seeon your event website today?
  58. 58. your turn | activity 3What forms of social interaction do you see on your event website today?1) None2) Subscribe to email / newsletters3) Video4) Twitter stream5) Social Network Links (Linkedin/Facebook/Google+)6) Blog7) Live chat / Instant messaging8) A community space with profiles and networking9) Some of the above10) All of the above
  59. 59. which functionalities do you use in your organization’s website? 59
  60. 60. we want the full picture 60
  61. 61. and see what get’s traction 61
  62. 62. 5 steps to more social media friendly event websites 62
  63. 63. 3 mobileinteraction
  64. 64. how portable is your website? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines)
  65. 65. your turn | activity 4 My website if fully mobile compatible totally totallydisagree neutral agree
  66. 66. compatible with phones & tablets? 66
  67. 67. what your website looks like on an ipad? check on http://www.ipadpeek.com 67
  68. 68. 68
  69. 69. 69
  70. 70. 70
  71. 71. 71
  72. 72. 72
  73. 73. 5 steps to more social media friendly event websites 73
  74. 74. easy to share
  75. 75. does your website engage in conversation? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines)
  76. 76. which functionalities do you use in your organization’s website? 76
  77. 77. where is your audience?
  78. 78. what and who do they care about? engage based on a user’s mode 78
  79. 79. I tell my friends about your brand not because I like your brand but because I like my friends 79
  80. 80. Exclusive deals or offers 36.90% YES i am a current customer. 32.90% NO 40.10% Interesting or entertaining content. 18.20% 59.90% Other people I know are fans of the brand. 6.20% Service, support or product news 5.00% Other 0.70%have you ever “friended” a brand what is the primary reason you on Facebook or MySpace? “friend” a brand? Source: Razorfish study 80
  81. 81. Exclusive deals or offers. 43.50% NO YES i am a current customer. 23.50% 74.50% Interesting or entertaining content 22.70% 25.50% Other people I know are fans of the brand. 6.30% Service, support or product news 3.50% Other 0.40%have you ever followed a what is the primary reason you brand on Twitter? follow a brand on Twitter?Source: Razorfish study 81
  82. 82. www.paywithatweet.com 82
  83. 83. affiliate marketing & sharing 83
  84. 84. website in transition? 84
  85. 85. keep the dialogue going 85
  86. 86. social media layer over your site 86
  87. 87. facebook layer over your site 87
  88. 88. video layer over your site 88
  89. 89. sharing layer over your site 89
  90. 90. contact layer over your site 90
  91. 91. tracking your engagement & benefits 91
  92. 92. 92
  93. 93. 93
  94. 94. 94
  95. 95. 5 steps to more social media friendly event websites 95
  96. 96. 5really simple to syndicate
  97. 97. 97
  98. 98. 98
  99. 99. 99
  100. 100. RSS - Really Simple Syndication social content blogosphere Channel content is promoted and posted to blogs. Profiles drive traffic Profiles aresearch Channel content is to the content posted to profiles. promoted to Original branded channels. the blogs. content and utility Blogs will drive traffic and social networks members to the profiles. Friends and fans join your network. 100
  101. 101. DASHBOARD WPC20 ©TNOC | DASHBOARDimage credit: adapted for demo purposes only by Sam Smith & Ruud Janssen
  102. 102. how communities are built image credit: David Armano adapted by Ruud Janssen & Sam Smith
  103. 103. Your next step...What social media element would you like to add to your site? before - during - after
  104. 104. your turn | activity 5 What forms of social interaction would you like to implement on your website in 2012?1) None2) Subscribe to email / newsletters3) Video4) Twitter stream5) Social Network Links (Linkedin/Facebook/Google+)6) Blog7) Live chat / Instant messaging8) A community space with profiles and networking9) Some of the above10) All of the above
  105. 105. where do you need to pay attention? listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimizationbrand strategy web alliances measurement creative development analytics 105
  106. 106. your site = point to place image credit: © TNOC | Ruud Janssen
  107. 107. Building Social Media Friendly Websites?
  108. 108. waar is je event? where are your participants?Twitter independent event hub + translation Mentions, RTs, … Blogs Mentions, … Pictures, Comments, … digital event locker Profiles, Comments, … Connections, Comments Fan Pages mobile event scheduling & reporting Comments, Sharing,… Status Updates, Comments, … mobile event scheduling & reporting digital bookshelf
  109. 109. where are your participants?Twitter independent event hub + translation Mentions, RTs, … Blogs Mentions, … Pictures, Comments, … digital event locker Profiles, Comments, … Connections, Comments Fan Pages mobile event scheduling & reporting Comments, Sharing,… Status Updates, Comments, … mobile event scheduling & reporting digital bookshelf
  110. 110. where are your participants?Twitter independent event hub + translation Mentions, RTs, … Blogs Mentions, … Pictures, Comments, … digital event locker Profiles, Comments, … Connections, Comments Fan Pages mobile event scheduling & reporting Comments, Sharing,… Status Updates, Comments, … mobile event scheduling & reporting digital bookshelf
  111. 111. Audience analysis - empathy map
  112. 112. 3 resources for you
  113. 113. http://bit.ly/tnocbookhttp://www.forkintheroadblog.com
  114. 114. http://bit.ly/tnocbookhttp://www.tnoc.posterous.com
  115. 115. http://bit.ly/tnocbookhttp://bit.ly/tnocbook
  116. 116. TNOC Bruno Group Signature Events Basel, Switzerland Salt Lake City, UT, USA @ruudwjanssen @michellebruno www.tnoc.ch www.brunogroup.com tnoc.posterous.com forkintheroadblog.comRuud Janssen, CMM Michelle Bruno
  117. 117. How to make sure your website is social mediaand mobile friendly
  118. 118. EIBTM 2011 SESSION EVALUATIONPlease help EIBTM to improve their educational sessions for future years by completing the online survey emailed to you after the sessions! Provided by MeetingMetrics (EIBTM 2008 WorldWide Technology Watch winner for meetings technology innovation) Best Professional Education

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