They are collaborative, interactive and dynamic in nature.
The line between the creation and consumption of content has blurred.
Web is evolving into a more interactive, multi-media driven technological space being termed as Web 2.0.
Web 2.0, essentially, is not a web of textual publication, but a web of interactive communication. “Web 2.0” was reportedly first conceptualized and made popular by Tim O'Reilly and Dale Dougherty of O'Reilly Media in 2004 .