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Emmc boek vandaag 2011

by Roy Platje on Sep 08, 2011

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Presentatie van Roy Platje over de inzet van email via mobiel om aan te zetten tot conversies.

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Presentatie van Roy Platje over de inzet van email via mobiel om aan te zetten tot conversies.

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openingsdia Profound segmentation brings relevance and ROI.
Welcome everybody… before we start this presentation I would like to introduce myself…. I ’ ve been working on internet projects from 1996. A brief introduction of myself and the agency I co-founded: RED Online Marketing, This is the agency behind BoekVandaag (the award winning website) After that, the story of BoekVandaag and after all introductions are made… Its number sharing time! Rock-solid ROI
RED Online Marketing ’ s mission is… Relevant traffic for tour-operators and travel agents Our Vision: Inspired by holidays
Performance based sales generation: SEA: Google AdWords and Yahoo Search campaigns Performance based campaign management (Google Certified Company) No cure No pay 2009: € 18 million revenue BoekVandaag.nl Email marketing support
Besides usual suspects Google and Yahoo, we manage two travel portal. One of which is Vind een reis Vindeenreis.nl, which translates as Find a Trip… makes it easy to find the right accommodation. You can do so by selecting icons and drag them to a toolbar. Misschien kan je nog wat over verkeer en doorkliks vertellen? Hoe succesvol is deze strategie TOV search bv…
The second travelportal is boekvandaag (translated Book Today) Book today offers one special travel deal EACH DAY! Unique in price or Unique as a package Simpel? YES Effective? Even more so! Within 9 months after launch we won a Dutch Homeshopping Award… The dutch public voted us number 1 in the Travel category. A sign that the idea appeals to a lot of people But not only the public liked our approach… At the Dutch Email marketing awards we were awarded for having the best Retrun on Investment… and I ’ m going to show you how we do this (because we still do)
Keeping the competition at bay, we need solutions to fight challenges… all of which concern our members… and all of which are Life Cycle challenges… Get them in Move them up Convert them Keep them in The result of this process, because that ’ s what it is… everyday process Won us an award as I said earlier… and is mainly fuelled by email

Emmc boek vandaag 2011 — Presentation Transcript

iMail: Email optimalisatie voor mobiele conversies
MISSION: Relevant traffic for tour-operators and travel agents Image by Cantronics global
PERFORMANCE based SALES generation Image by wallpaperpimper
Whitelabels voor Zoover en Sanoma
WINNAAR 2011 EMMA
Move them up: keep subscribers interested Get them in: generate new subscriptions Keep them in: prevent unsubscribes Convert them: increase conversion
SMARTPHONE belangrijkste telefoon Meer dan 50% nieuwe telefoons en 33% totaal is smartphone
Focus gebruik smartphone ligt op kantoortijden
9% leest BoekVandaag.nl mail op mobiel 3% boekt op mobiel
DOEL: Bezoek met 10% laten stijgen Mobiele conversies met 50% stijgen
STAP 0: Voor
STAP 1: Fluid design template
STAP 2: TESTEN!
CTR +5% Mobiel bezoek +10%!
STAP 3: Aanpassen aan device
STAP 2: Aanpassen aan device 20 CTV + 70%
STAP 2: Aanpassen aan device 21 20 STAP 4: Mobiele site
STAP 2: Aanpassen aan device
- Wat kan beter?
21 21 20 Mobiel aankoop van 3% naar 7%
Geotargetting
23 Geotargetting
23 Andere targeting mogelijkheden - Visual tijdstip openen - Device alleen desktop testen - Lichtere images bij mobiel
Bedankt!

Emmc boek vandaag 2011

by Roy Platje on Sep 08, 2011

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Emmc boek vandaag 2011 — Presentation Transcript