16. News applications of crowdsourcing
Application Description
Reporting On-the-spot reporting and information, often as news happens.
Investigation Gathering information relating to specific questions and issues.
Data gathering Collecting information on the ground.
Data sifting Going through large data releases to identify newsworthy issues.
Story selection Selecting the most interesting, relevant, and appropriate content.
Fact checking Checking facts in articles before or after publication
Story compilation Weaving a story through selection of quotes and content.
Writing Contribution of completed articles.
Video Contribution of live or recorded video, usually of news events.
Copyediting Correcting and improving written grammar and language.
Metadata Identifying relevant tags or descriptive data to content
Funding Crowdfunding journalistic initiatives.
28. Types of crowds for content
Crowd type Key characteristics
Professional Closed community
Experienced
Significant rewards
Aspiring Talented
professional Less experienced
Profile is highest reward
Amateur Invite-only or open
Aimed at diversity
Often rewarded
29. Platforms vs Own crowd
Issue Use platforms Own crowd
Breadth Broad, deep pool of contributors. Usually limited size.
Relevance May not have right contributors. Highly relevant contributors.
Time Available immediately. Significant time to develop.
Process Can offer sophisticated filtering. Platforms may be less flexible.
Investment Low establishment costs Large investment required.
Advantage Differentiation through skilled Can offer competitive advantage.
use.
30. Open vs Closed crowds
Issue Open Closed
Talent Amateur or aspiring. Top talent.
Innovation Broader and unexpected ideas. Within defined scope.
Cost Usually lower. Usually higher.
Relationship Diffuse relationship. Stronger relationship.
Process Stand alone activity. Integration into client process.
IP exposure Disclosure needed. Protection possible.
41. Capabilities
• Identifying crowd participation
• Attracting talent
• Filtering
• Process integration
• Quality control
• Experimentation
42. Attracting
Motivation Issues
Financial Many contributors of quality content are primarily motivated by financial rewards.
However acceptable pay levels are often significantly below professional rates.
Being paid For aspiring content creators, there can be strong motivation in being a “paid
writer”, even if the amount of money involved is not significant.
In-kind Rewards such as access to media content or a database in return for being a
contributor are well accepted.
rewards
Personal Having the contributor’s name and possibly bio publicly associated with their
contribution can enhance their profile or reputation.
brand
Links Often contributors of content will be sufficiently rewarded by a link (preferably a
chosen text link) from a well-ranked website as it supports their visibility in search
engines.
Social impact Some contributors are seeking opportunities to have a positive social impact, for
example through sharing values or assisting social initiatives.
Contribution Many are motivated to contribute to what they consider a common good, such as
reviews that assist better buying decisions, or compiling an open-access database.
to commons There is also often a desire to contribute to specific communities, both
or community geographical and interest-based.
Skill Writers or video creators may be motivated by being able to improve their
capabilities, and will value coaching or editorial feedback.
development