News applications of crowdsourcingApplication DescriptionReporting
On-the-spot reporting and information, often as news happens.Investigation Gathering information relating to specific questions and issues.Data gathering Collecting information on the ground.Data sifting Going through large data releases to identify newsworthy issues.Story selection Selecting the most interesting, relevant, and appropriate content.Fact checking Checking facts in articles before or after publicationStory compilation Weaving a story through selection of quotes and content.Writing Contribution of completed articles.Video Contribution of live or recorded video, usually of news events.Copyediting Correcting and improving written grammar and language.Metadata Identifying relevant tags or descriptive data to contentFunding Crowdfunding journalistic initiatives.
Types of crowds for contentCrowd
type Key characteristicsProfessional Closed community Experienced Significant rewardsAspiring Talentedprofessional Less experienced Profile is highest rewardAmateur Invite-only or open Aimed at diversity Often rewarded
Platforms vs Own crowdIssue Use
platforms Own crowdBreadth Broad, deep pool of contributors. Usually limited size.Relevance May not have right contributors. Highly relevant contributors.Time Available immediately. Significant time to develop.Process Can offer sophisticated filtering. Platforms may be less flexible.Investment Low establishment costs Large investment required.Advantage Differentiation through skilled Can offer competitive advantage. use.
Open vs Closed crowdsIssue Open
ClosedTalent Amateur or aspiring. Top talent.Innovation Broader and unexpected ideas. Within defined scope.Cost Usually lower. Usually higher.Relationship Diffuse relationship. Stronger relationship.Process Stand alone activity. Integration into client process.IP exposure Disclosure needed. Protection possible.
AttractingMotivation IssuesFinancial Many contributors of
quality content are primarily motivated by financial rewards. However acceptable pay levels are often significantly below professional rates.Being paid For aspiring content creators, there can be strong motivation in being a “paid writer”, even if the amount of money involved is not significant.In-kind Rewards such as access to media content or a database in return for being a contributor are well accepted.rewardsPersonal Having the contributor’s name and possibly bio publicly associated with their contribution can enhance their profile or reputation.brandLinks Often contributors of content will be sufficiently rewarded by a link (preferably a chosen text link) from a well-ranked website as it supports their visibility in search engines.Social impact Some contributors are seeking opportunities to have a positive social impact, for example through sharing values or assisting social initiatives.Contribution Many are motivated to contribute to what they consider a common good, such as reviews that assist better buying decisions, or compiling an open-access database.to commons There is also often a desire to contribute to specific communities, bothor community geographical and interest-based.Skill Writers or video creators may be motivated by being able to improve their capabilities, and will value coaching or editorial feedback.development