Crowdsourcing forMedia and Content          Workshop    New York, October 26, 2012                        rossdawson.com  ...
Agenda•   Landscape•   Context•   News•   Key issues•   Processes•   Platforms•   Capabilities
Landscape
Context
The spectrum of media models
Branded content/ content marketing
Cost vs Value
News
News applications of crowdsourcingApplication         DescriptionReporting           On-the-spot reporting and information...
Reporting
Investigation
Data gathering
Data sifting
Story selection
Fact checking
Story/ content compilation
Writing
Metadata
Funding
Key issues
Types of crowds for contentCrowd type     Key characteristicsProfessional     Closed community                 Experienced...
Platforms vs Own crowdIssue         Use platforms                        Own crowdBreadth       Broad, deep pool of contri...
Open vs Closed crowdsIssue           Open                            ClosedTalent          Amateur or aspiring.           ...
Processes
User Generated Content - workflowModeration•   Language•   Intellectual property•   Automated•   Post-moderation•   Pre-mo...
User Generated Content - metadataLog metadata•   CMS/ News workflow system•   XMPMetadata•   Time•   Location•   Creator• ...
Crowd filtering
Platforms
Platform distinctions• Type of content• Purpose of content• Quality of content• Process integration• Reward structures
Copy platforms
Service marketplaces
Microtask platforms
Capabilities
Capabilities• Identifying crowd participation• Attracting talent• Filtering• Process integration• Quality control• Experim...
AttractingMotivation      IssuesFinancial       Many contributors of quality content are primarily motivated by financial ...
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
Crowdsourcing for Media and Content: NYC Workshop
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Crowdsourcing for Media and Content: NYC Workshop

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Slides for workshop run by Ross Dawson in New York, as part of Crowdsourcing Week

Published in: News & Politics

Crowdsourcing for Media and Content: NYC Workshop

  1. Crowdsourcing forMedia and Content Workshop New York, October 26, 2012 rossdawson.com resultsfromcrowds.com
  2. Agenda• Landscape• Context• News• Key issues• Processes• Platforms• Capabilities
  3. Landscape
  4. Context
  5. The spectrum of media models
  6. Branded content/ content marketing
  7. Cost vs Value
  8. News
  9. News applications of crowdsourcingApplication DescriptionReporting On-the-spot reporting and information, often as news happens.Investigation Gathering information relating to specific questions and issues.Data gathering Collecting information on the ground.Data sifting Going through large data releases to identify newsworthy issues.Story selection Selecting the most interesting, relevant, and appropriate content.Fact checking Checking facts in articles before or after publicationStory compilation Weaving a story through selection of quotes and content.Writing Contribution of completed articles.Video Contribution of live or recorded video, usually of news events.Copyediting Correcting and improving written grammar and language.Metadata Identifying relevant tags or descriptive data to contentFunding Crowdfunding journalistic initiatives.
  10. Reporting
  11. Investigation
  12. Data gathering
  13. Data sifting
  14. Story selection
  15. Fact checking
  16. Story/ content compilation
  17. Writing
  18. Metadata
  19. Funding
  20. Key issues
  21. Types of crowds for contentCrowd type Key characteristicsProfessional Closed community Experienced Significant rewardsAspiring Talentedprofessional Less experienced Profile is highest rewardAmateur Invite-only or open Aimed at diversity Often rewarded
  22. Platforms vs Own crowdIssue Use platforms Own crowdBreadth Broad, deep pool of contributors. Usually limited size.Relevance May not have right contributors. Highly relevant contributors.Time Available immediately. Significant time to develop.Process Can offer sophisticated filtering. Platforms may be less flexible.Investment Low establishment costs Large investment required.Advantage Differentiation through skilled Can offer competitive advantage. use.
  23. Open vs Closed crowdsIssue Open ClosedTalent Amateur or aspiring. Top talent.Innovation Broader and unexpected ideas. Within defined scope.Cost Usually lower. Usually higher.Relationship Diffuse relationship. Stronger relationship.Process Stand alone activity. Integration into client process.IP exposure Disclosure needed. Protection possible.
  24. Processes
  25. User Generated Content - workflowModeration• Language• Intellectual property• Automated• Post-moderation• Pre-moderation• User-moderatedEditorial workflow• Review and approval• Copyediting
  26. User Generated Content - metadataLog metadata• CMS/ News workflow system• XMPMetadata• Time• Location• Creator• Creator comments• Creator contact information• Creator intellectual property
  27. Crowd filtering
  28. Platforms
  29. Platform distinctions• Type of content• Purpose of content• Quality of content• Process integration• Reward structures
  30. Copy platforms
  31. Service marketplaces
  32. Microtask platforms
  33. Capabilities
  34. Capabilities• Identifying crowd participation• Attracting talent• Filtering• Process integration• Quality control• Experimentation
  35. AttractingMotivation IssuesFinancial Many contributors of quality content are primarily motivated by financial rewards. However acceptable pay levels are often significantly below professional rates.Being paid For aspiring content creators, there can be strong motivation in being a “paid writer”, even if the amount of money involved is not significant.In-kind Rewards such as access to media content or a database in return for being a contributor are well accepted.rewardsPersonal Having the contributor’s name and possibly bio publicly associated with their contribution can enhance their profile or reputation.brandLinks Often contributors of content will be sufficiently rewarded by a link (preferably a chosen text link) from a well-ranked website as it supports their visibility in search engines.Social impact Some contributors are seeking opportunities to have a positive social impact, for example through sharing values or assisting social initiatives.Contribution Many are motivated to contribute to what they consider a common good, such as reviews that assist better buying decisions, or compiling an open-access database.to commons There is also often a desire to contribute to specific communities, bothor community geographical and interest-based.Skill Writers or video creators may be motivated by being able to improve their capabilities, and will value coaching or editorial feedback.development

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