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Google Plus: Nonprofit and Social Change Implications
 

Google Plus: Nonprofit and Social Change Implications

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Ivan Boothe of Rootwork.org talks about the implications of the Google Plus social network for nonprofits and social change. This is a recording of a presentation from the August 2011 ...

Ivan Boothe of Rootwork.org talks about the implications of the Google Plus social network for nonprofits and social change. This is a recording of a presentation from the August 2011 PhillyNetSquared.org event on Google Plus.

While this presentation does not cover the basics of what Google Plus is and how it works, it looks at how nonprofits and activists might effectively use Google Plus and highlights its most useful tools. The presentation also discusses the effects that Google Plus's approach to social networking might have on online activism in general.

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Google Plus: Nonprofit and Social Change Implications Google Plus: Nonprofit and Social Change Implications Presentation Transcript

  • Google Plus Nonprofit & Social Change Implications PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • People only. For now. Image: Flickr user crosby_cj PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Finding people to organize gets easier. Public Profiles Real Names PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Professionalizingcommunications Moving from the bazaar back to the cathedral PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Email list segmentationSend this message to... Last Name = Obama OR State = District of Columbia OR Has Donated = < $50 PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Social media list segmentationSend this Google Plus post to... Last Name = 2 OR State = 682 OR Has Donated = 1,105 What has been common in email communications could now be (manually) created through Google Plus Circles PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Actually organizing people gets harder * Image: Flickr user dugspr requisite cute cat picture PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • ...though finding “network connectors” might resultin more viral messages Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving courtesy of Flickr user cambodia4kidsorg, under Creative Commons license PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Real names required PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Google+ “Hangouts” for nonprofits & activists PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Quick collaboration with colleagues Image: Flickr user stevegarfield PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Impromptu webinars with supporters Image: Flickr user k-ideas PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Go where your people are. Image: Flickr user povertyinitiative PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Avoid Shiny Object Syndrome Image: Flickr user roshnii PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Resources!bit.ly/gplus-1 bit.ly/gplus-5“How to Use G+” “What G+ Means for PoliticalReadWriteWeb Advocacy and Campaigning”bit.ly/gplus-2 Colin Delany, e.politics“G+ and Nonprofits” bit.ly/gplus-6Nonprofit Tech 2.0 “G+ for Crowdsourcing Crisis Information, Crisis Mapping and Disaster Response”bit.ly/gplus-3 Patrick Meier“Security and Control: G+”Amy Sample Ward bit.ly/gplus-7 “Ways G+ Can Help Nature andbit.ly/gplus-4 Wildlife Lovers”“Charities Explore Potential of G+” Adam Jack, Nat’l Wildlife Fed.Chronicle of Philanthropy bit.ly/gplus-8 G+ Compared to Facebook, Twitter PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • More resources!GENERAL PSEUDONYM DEBATEbit.ly/gplus-privacy bit.ly/eff-gplusA Guide to G+ Privacy EFF: “A case for pseudonyms”www.causepl.us bit.ly/petition-gplus“Doing good on G+” Change.org petition in support ofbit.ly/gplus-nptech G+ pseudonymsNonprofit Tech folks on G+ bit.ly/realname-gplusbit.ly/org-gplus “Real Name Policies Are anAdina Levin: “G+ for organizing” Abuse of Power,” danah boyd bit.ly/diversity-gplus “G+ and Diversity,” Jon Pincus PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootwork Powering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb
  • Stay in touch! Ivan Boothe ivan@rootwork.org gplus.to/rootwork @rootwork on Twitter facebook.com/rootwork slideshare.net/rootwork PHILLY NET TUESDAY — AUGUST 2011 Rootwork.org twitter.com/rootworkPowering grassroots networks from the bottom up facebook.com/rootwork gplus.to/ivanb