A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

1. Die nexum AG ist Beratung und Agentur für digitale Medien.
The Evolution of Web Search UX
Roland Latzel, Senior Consultant, nexum AG
UXcamp Europe 2012, Berlin, 26th of May

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Who
Roland Latzel, Senior Consultant
[Strategic Consulting, SEO, Social Media]
Connect
@rolandschupp

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00.
Search Evolution
Milestones

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Copyright by JoshuaDavisPhotography

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01.
1st real
Search Engine

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01.

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02.
PageRank /
Linkpopularity

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02. PageRank / Linkpopularity
2000
Google Toolbar (visible PR)

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03.
Local Search

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Copyright by Mark Strozier

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03. Local Search
2005
Google launches local Business
Center
2009
Google launches Google Places

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04.
Personalization

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04. Personalization
2005
Google adds Webprotocol
Google delivers different SERP to
logged‐in Users

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05.
Universal Search

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05. Universal Search
2007
Google adds Vertical Search
Results to the Web Search
[Maps, Images, Videos, News, Shopping…]
The End of the generic „10 Blue Links SERP“

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Copyright by Ayelie

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06.
Instant Search

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06. Instant Search
2008
Launch of Google Suggest
2010
Google Instant
Instant Previews

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07.
Real Time Search

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07. Real Time Search
2009
Google Caffeine!
[Twitter, Google News, Plurk, Friendfeed…]

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08.
Social Search

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08. Social Search
2010
Google & Bing approve Social
Signals
2011
+1‐Button in Search Results
Google+ launched

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08. Social Search
2012
Google „Search+ Your World“
Bing Social Search

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09.
Google
„Panda“ Update

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09. Google „Panda“ Update
2011
Better SERP
Content Quality

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10.
[your input here]

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Facetted Search
Mobile Search Semantic Search
Search
Search Box
Search via Social Services, i.e. Quora

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Upcoming trends
Ok, some already started…

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01.
Semantic Search

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01. Semantic Search
LSI (Latent Semantic Indexing)
[Synonyms, Questions, Related Queries…]
Wolfram Alpha

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02.
Multi‐Device
Search

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02. Multi‐Device Search
Smartphones, Tablets
[ok, boring…]
What about…
[Hybrid TV, Automobile, Kitchen…]

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03.
Content & UX
Impact

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03. Content & UX Impact
Content Quality and UX boost
SEO‐Performance
[Site Performance]
[Bounce Rate]
[Page Views]
[Social Signals]

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04.
SoLoMo
Stupid abbreviation anyway…

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04. Social Local Mobile
Further Integration of Social
Signals (Social SEO)
Searches from Mobile Devices
will increase
[Local Context]
[Input: Audio]
[Input: Camera]

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05.
„SEO is dead!“

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05. „SEO is dead!“
SEO is not only about Links and
Tech
Content (Strategy) is vital
UX is vital
Social Media is vital
Product Understanding is vital

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Thanks for joining and listening!
Roland Latzel, Senior Consultant
roland.schupp@nexum.de
Bild Tel. ++49 (0)221 56 939 4124
nexum AG
Maarweg 149 – 161, 50825 Cologne
Germany