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The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12
 

The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

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A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

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    The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12 The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12 Presentation Transcript

    • Die nexum AG ist Beratung und Agentur für digitale Medien.The Evolution of Web Search UXRoland Latzel, Senior Consultant, nexum AGUXcamp Europe 2012, Berlin, 26th of May
    • 2WhoRoland Latzel, Senior Consultant[Strategic Consulting, SEO, Social Media]Connect@rolandschupp
    • 300.Search Evolution  Milestones
    • 4Copyright by JoshuaDavisPhotography
    • 501. 1st real  Search Engine
    • 601.
    • 702. PageRank / Linkpopularity
    • 802. PageRank / Linkpopularity2000Google Toolbar (visible PR)
    • 903. Local Search
    • 10Copyright by Mark Strozier
    • 1103. Local Search2005Google launches local Business Center2009Google launches Google Places
    • 1204.Personalization
    • 1304. Personalization2005Google adds WebprotocolGoogle delivers different SERP to logged‐in Users
    • 1405.Universal Search
    • 1505. Universal Search2007Google adds Vertical SearchResults to the Web Search[Maps, Images, Videos, News, Shopping…]The End of the generic „10 Blue Links SERP“
    • 16Copyright by Ayelie
    • 1706. Instant Search
    • 1806. Instant Search2008Launch of Google Suggest2010Google InstantInstant Previews
    • 1907.Real Time Search
    • 2007. Real Time Search2009Google Caffeine![Twitter, Google News, Plurk, Friendfeed…]
    • 2108. Social Search
    • 2208. Social Search2010Google & Bing approve SocialSignals2011+1‐Button in Search ResultsGoogle+ launched
    • 2308. Social Search2012Google „Search+ Your World“Bing Social Search
    • 2409. Google „Panda“ Update
    • 2509. Google „Panda“ Update2011Better SERP Content Quality
    • 2610.[your input here]
    • 27 Facetted Search Mobile Search Semantic Search Search Search BoxSearch via Social Services, i.e. Quora
    • 28Upcoming trends Ok, some already started…
    • 2901.Semantic Search
    • 3001. Semantic SearchLSI (Latent Semantic Indexing)[Synonyms, Questions, Related Queries…]Wolfram Alpha
    • 3102. Multi‐Device Search
    • 3202. Multi‐Device SearchSmartphones, Tablets[ok, boring…]What about…[Hybrid TV, Automobile, Kitchen…]
    • 3303. Content & UX  Impact
    • 3403. Content & UX ImpactContent Quality and UX boostSEO‐Performance[Site Performance][Bounce Rate][Page Views][Social Signals]
    • 3504. SoLoMo Stupid abbreviation anyway…
    • 3604. Social Local MobileFurther Integration of SocialSignals (Social SEO)Searches from Mobile Deviceswill increase[Local Context][Input: Audio][Input: Camera]
    • 3705. „SEO is dead!“
    • 3805. „SEO is dead!“SEO is not only about Links and  TechContent (Strategy) is vitalUX is vitalSocial Media is vitalProduct Understanding is vital
    • 39
    • 40Thanks for joining and listening! Roland Latzel, Senior Consultant roland.schupp@nexum.de Bild Tel. ++49 (0)221 56 939 4124 nexum AG Maarweg 149 – 161, 50825 Cologne Germany