The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

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A Retrospective and trendwatch about Search Engines Evolution from the UX Point of View.

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The Evolution of Web Search UX - UXcamp Europe 12 Berlin - Roland Latzel #uxce12

  1. 1. Die nexum AG ist Beratung und Agentur für digitale Medien.The Evolution of Web Search UXRoland Latzel, Senior Consultant, nexum AGUXcamp Europe 2012, Berlin, 26th of May
  2. 2. 2WhoRoland Latzel, Senior Consultant[Strategic Consulting, SEO, Social Media]Connect@rolandschupp
  3. 3. 300.Search Evolution  Milestones
  4. 4. 4Copyright by JoshuaDavisPhotography
  5. 5. 501. 1st real  Search Engine
  6. 6. 601.
  7. 7. 702. PageRank / Linkpopularity
  8. 8. 802. PageRank / Linkpopularity2000Google Toolbar (visible PR)
  9. 9. 903. Local Search
  10. 10. 10Copyright by Mark Strozier
  11. 11. 1103. Local Search2005Google launches local Business Center2009Google launches Google Places
  12. 12. 1204.Personalization
  13. 13. 1304. Personalization2005Google adds WebprotocolGoogle delivers different SERP to logged‐in Users
  14. 14. 1405.Universal Search
  15. 15. 1505. Universal Search2007Google adds Vertical SearchResults to the Web Search[Maps, Images, Videos, News, Shopping…]The End of the generic „10 Blue Links SERP“
  16. 16. 16Copyright by Ayelie
  17. 17. 1706. Instant Search
  18. 18. 1806. Instant Search2008Launch of Google Suggest2010Google InstantInstant Previews
  19. 19. 1907.Real Time Search
  20. 20. 2007. Real Time Search2009Google Caffeine![Twitter, Google News, Plurk, Friendfeed…]
  21. 21. 2108. Social Search
  22. 22. 2208. Social Search2010Google & Bing approve SocialSignals2011+1‐Button in Search ResultsGoogle+ launched
  23. 23. 2308. Social Search2012Google „Search+ Your World“Bing Social Search
  24. 24. 2409. Google „Panda“ Update
  25. 25. 2509. Google „Panda“ Update2011Better SERP Content Quality
  26. 26. 2610.[your input here]
  27. 27. 27 Facetted Search Mobile Search Semantic Search Search Search BoxSearch via Social Services, i.e. Quora
  28. 28. 28Upcoming trends Ok, some already started…
  29. 29. 2901.Semantic Search
  30. 30. 3001. Semantic SearchLSI (Latent Semantic Indexing)[Synonyms, Questions, Related Queries…]Wolfram Alpha
  31. 31. 3102. Multi‐Device Search
  32. 32. 3202. Multi‐Device SearchSmartphones, Tablets[ok, boring…]What about…[Hybrid TV, Automobile, Kitchen…]
  33. 33. 3303. Content & UX  Impact
  34. 34. 3403. Content & UX ImpactContent Quality and UX boostSEO‐Performance[Site Performance][Bounce Rate][Page Views][Social Signals]
  35. 35. 3504. SoLoMo Stupid abbreviation anyway…
  36. 36. 3604. Social Local MobileFurther Integration of SocialSignals (Social SEO)Searches from Mobile Deviceswill increase[Local Context][Input: Audio][Input: Camera]
  37. 37. 3705. „SEO is dead!“
  38. 38. 3805. „SEO is dead!“SEO is not only about Links and  TechContent (Strategy) is vitalUX is vitalSocial Media is vitalProduct Understanding is vital
  39. 39. 39
  40. 40. 40Thanks for joining and listening! Roland Latzel, Senior Consultant roland.schupp@nexum.de Bild Tel. ++49 (0)221 56 939 4124 nexum AG Maarweg 149 – 161, 50825 Cologne Germany

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