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THE EVOLUTION
OF
GOOGLE SERPS
A year-by-year timeline of how Google’s search results page has
changed & improved through the years…
Compiled & Designed By:
1996
The original search
results page from
Larry & Sergey's
Stanford Project
Backrub
1997
A ‘research-in-
progress’ demo of
Google search
engine with help by
Scott Hassan & Alan
Steremberg
Google Search Stanford
1998
With some emphasis
on ‘Stanford & Linux
searches’, showing
the roots of Google’s
SERPs
Google! Beta
1999
With ‘a total focus
on search’ & ‘the
longest standing
logo’, categories
introduced in SERPs
Categories
2000
SERPs featured text
ads in an ‘Interest
Bar’, originally
available only to 350
customers
AdWords Launched
2001
Browsersearch
launches & images
added to SERPs,
initially offering
access to 250 million
images
Image Search Arrived
2002
A new tabbed
interface arrives;
Spell-checker
introduced; Froogle
launched
Tabs Added
2003
Google SERP
incorporates
supplemental index
pages; Google Print
included in the
search results
Supplemental Results
2004
Integration of local
search results into
Google’s SERPs,
offering relevant
neighbourhood
information
Google Local
2005
Google Maps
arrives; Google
Mobile web search is
launched;
Personalized
homepage
introduced
Maps & Mobile Search
2006
Google continues to
experiment the use
of space &
navigation in SERPs;
Sitelinks debut in
search results
Neater SERP
2007
Google Universal
Search goes live in
main SERPs; Local
results for queries
about place,
business, etc.
Universal Search
2008
Auto suggestions
introduced in SERPs
based on search
history; Google
Product Search
rolled out
Google Suggest
2009
Google SERPs spiced
up with Rich
Snippets; Maps take
up more SERP space;
Real time Tweets in
SERP
Rich Snippets
2010
Google SERPs
become faster with
‘search-before-you-
type’ & Instant
Previews; Helps
refine searches by
location
Instant Preview
2011
Authorship lands on
Google SERPs along
with +1 buttons;
Search by image
introduced
Google Authorship
2012
SERP becomes
intelligent with
Knowledge Graph &
removes the
sidebar; Malware
Alert in SERPs
Knowledge Graph
2013
SERPs include an
interactive carousel
at top of local
results; In-depth
articles show up in
search results
Local Carousel
2014
Local carousel
dropped from SERPs
& replaced by “3-
Pack”; RIP
Authorship;
Knowledge Graph
Expansion
“3-Pack”
2015
Google SERPs favor
mobile-friendly sites
Mobile Usability
2015
Real-time tweets
make a comeback in
search results
Real-time Tweets
(Continued)
2015
Red Labels for ‘Slow’
websites on SERP
Site Speed
(Continued)
2015
Relevant ad
informationinto
organic search
results
Dynamic Structured
Snippets
(Continued)
A Glimpse At The
Future Google SERPs
With Thousands of Ideas Being Tested Every Year,
Let’s Take A Peek Into What’s Next…
Siri-like
Spoken
Search
Queries
Personalized
&
Localized
Results
Knowledge
Vault
Snack Pack
Built-in
SERP Filters
Mini Knowledge
Quicker
Insights
Ad Hybrids
Online Shopping
2.0
Disclaimer:
All data & images are based on the best we could find at the time.
We expressly disclaim any liability for any omissions of information or errors in fact.
** NOTE: Google is always changing…
All Rights Reserved.
www.e-intelligence.in
Rated As The Best SEO & Website Design Company!

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Google Search Engine Results Page Changes History